With the successive release of listed companies in 2014, the operating conditions of apparel companies were exposed through relevant data. The textile and apparel industry entered the depth adjustment stage, and the company continued to explore the new direction of development and strive to break through the road of thorns. Clean up inventory, create a personalized product, implement multi-brand strategy, try new models, expand new channels, and clothing companies stick to their respective positions, and spend the industry’s “cold winter” accumulation energy.
In the first half of the year, apparel companies took the initiative to strategically adjust their strategic adjustments, and could respond to changes in the terminal consumer market and the impact of the Internet. However, some apparel companies have been interpreted by many media as a “closed shop” in many media, and the listed company represented by the US apparel, the current adjustment and optimization is in a very benign structural improvement process.
In the first half of the year, Jiu Mu Wang actively optimizes the channel structure, pays attention to the quality of the new store, and optimizes the store process and evaluation method, and increases the rectification and upgrading of existing store image. Jiu Mu Wang has shown that the company slows down the opening progress due to the continued downturn of terminal consumption.
In response to the closing of the store, Zhou Chengjian, the Bangpeng Costume Chairman, said that the company has been adjusted for so many years. First, the large number of people in the company is rental, the contract has not been renewed in the closed store; two, nearly 5 years China Urban renovation, transformation, and urban relocation changes. Therefore, various factors are combined, and this year is not a very strange thing for a few hundred stores. In thousands of stores in the country, the US State is adjusted, improved, and improved in a very benign structure improvement.
Mei Bang Costumes have shown that the main business income is 2962 million yuan, down 20.11% year-on-year; achieving net profit of 179 million yuan, fell 19.61% year-on-year. Related analysis said that the US clothing is in the stage adjustment phase, and the direct channels are in the brand experience, product innovation, channel upgrade, and store operations, but has not yet effectively formed synergy.
Product homogeneration is the development of men’s business, in order to break through product restrictions, companies have opened up new ways of personalized. A series of initiatives are not only given by the consumer market, but also achieved results through the data of the company’s half-year report. Among them, Haishu House, Lang, Carbin, etc. actively exploiting personalized brands to achieve countermetivity growth.
Haishu House has shown that in the first half of the year, it has achieved sales income of 5.683 billion yuan, an increase of 61.53% year-on-year; achieving net profit of 1228 million yuan, an increase of 82.79% year-on-year. A total of 277 new open stores, the total number of store stores, the company implements the big store strategy (the new opening store area is not less than 200 square meters), the first half of the year, “three in one” brand, “two in one” brand link 44 Family.
The interim financial report of China Lang was announced in the first half of the year, the company’s turnover is 1.09 billion yuan, which fell 0.2% from the same period last year. Despite the decline in turnover, the company still grows in profits. In the first half of the year, the net profit increased by 2.4% year-on-year to 248 million yuan. In addition, gross profit margin rose by 0.9 percentage points to 40.9%, and the operating profit increased by 1.9 percentage points to 27.1%, and the net profit margin rose by 0.5 percentage points to 22.7%.
From last year, Leran began to deal with the problem of core competitiveness. In addition to clean-up inventory and optimize channel management, the problem of industry product research is increased, and the investment in product development is increased, and the proportion of original products is improved. At the same time, the competitiveness of products and brands is enhanced by strengthening R & D and supply chain management to achieve “high quality and no price”.
Yang Ziming, Chairman of the Cabin Apparel Board, said that most brands are still produced in accordance with the public’s aesthetic taste, in accordance with the traditional fashion brands, in the case of Carbin, the designer brand value is more designed. Clothing products need innovation and need to adhere to personalized design philosophy.
Senma Clothing In 2014, it was reported that in the first half of the year, it achieved a business income of 2.932 billion yuan, an increase of 7.59% year-on-year; the operating profit was 447 million yuan, an increase of 21.79% year-on-year; net profit of 340 million yuan, a year-on-year increase of 20.97%. Among them, Senma children’s business realizes the main income of 1.172 billion yuan, an increase of 30.90%. Children’s business continues to maintain higher speed growth, and rose the company’s performance performance in the first half of the year.
Recently, the Volkswagen Youth Leisure Enterprise, the main three or four lines, found also announced that Guangzhou Yi Shiwei Co., Ltd. and Guangzhou Niki Clothing Co., Ltd. were also announced. It is reported that the main business of Yi Shiyi is the French ELLE brand women’s clothing and Elle girl brand girls and accessories in China (including Hong Kong, Macau) operations, 33 ELLE brand women’s direct stores, and 70 stores.
Search for “Trend Front” and “Search” two major brands, the business pattern is relatively small. In addition to implementing channel structural adjustments to the original business, the “multi-brand and full channel” strategy is created by foreign investment.
Search for special reports in 2014, it is 568 million yuan in business income, down 32.71% year-on-year; achieving net profit of 740.29 million yuan, a year-on-year decline in 42.88%. For the decline in performance, it is shown that on the one hand, the growth of domestic clothing consumption market is still slow, in the depth adjustment period; most of the climate abnormalities in China during the reporting period, the climate is abnormal, the clothing consumption market continues to be sluggish, and the terminal sales slowed. On the other hand, the company explores the implementation of “fast fashion” model, and implements a combination of orders in four seasons in a year. Since the mode is in the initial stage, the franchisees also take time to run, franchisees as a season less.
For example, the path of the road acquires “green wild network”, intensifies “multi-brand + outdoor travel service platform + outdoor vertical e-commerce” outdoor ecological new system, Caesar shares acquired mobile game company cool cattle interaction, Hundreds of trousers industry acquisition The export retail e-commerce global recovery 100% shares, mergers and acquisitions have become a means of apparel enterprises to achieve their respective needs and rapid development.
The mobile Internet era has changed the development of traditional terminal activities, and the innovative model such as O2O shows an obsembling machine. In previous modes, traditional brands tend to “库” online, and in O2O mode, traditional brands are trying the strategy of co-developing in line online. In the apparel industry, the US apparel is an enterprise that opens O2O mode earlier. At the end of 2009, Meibang has begun to build an e-commerce platform (Bang purchase network), in 2013, the United States has taken the lead in landing O2O strategy.
In this regard, the Bangpeng Costume Chairman Jianzheng said that this trend of Internetization is irreversible, and even this e-commerce opportunity is getting bigger and bigger. The US Bang should think about how to use the Internet’s knowledge, tools and means to use good resources, but also with a rapid change of mobile platform, so that the US-State costume will better develop.
Recently, it has been found in 39.45 million yuan, 29.1 million yuan and 3.96 million, and has added Guangzhou Fiber Mecheon Clothing Trade Co., Ltd., which has “fiber wheat” brand, has “Xi World” brand Dongguan Ganzhi Clothing Co., Ltd. And “Yunsi Mu wants” brand Guangzhou Mu Zi Garment Co., Ltd., in one fell swoop, three major e-commerce brands into the sac.
It is reported that “fiber wheat” is positioned in large size women’s clothing, and it is the brand of Tmall large size women’s sales. “Xi” is positioned in ethnic women’s women’s clothing, and the products are mainly in Tmall, Taobao and Vipherium. Sales; “Yunsi Mu wants” is positioned in fashion Chinese style, mainly in Tmall flagship store.
In a satisfactory, Jiu Muwang semi-annual report revealed that the online line is integrated as an important development direction. On September 1st, the “E Mall” shopping platform of Jiu Mu Wang officially launched. Lin Congying, Chairman of Jiu Mu Wang, said that in order to achieve the new breakthrough of Jiu Mu Wang, he is determined to go deep into the terminal level. The depth is more close to the online line of the commercial nature, and establish “marketing, sales, payment, service” closed-loop business.