China News Service, April 10th. A few days ago, the “Familyout Familyout Annual IP Strategy Conference and the launching ceremony of Feizhong Contest” was held in Guangzhou. Fanmi grains join hands with 10 well -known anime IPs, including Aofei Anime, Dream City, Grape Animation, Polar Decoration Technology, etc., and jointly released the new children’s backpacks of super cute astronauts, and will be the first to be the first to be the first in the recent 5 original color matching. The Taobao store of rice -grain enterprises is launched. Doraemon, Aju, Ao Fei and other 10 well -known domestic and foreign anime IP joint versions will also gradually be launched.
Fanmi grain annual IP strategy release
Wang Guoyu, the founder of Fanmi grain, officially announced that Fanmixin’s 2017 IP strategy was divided into two lines of the company’s IP copyright and operations, namely their own IP lines and authorized IP lines.
There are “big feet” series and “super cute astronauts” series on their own IP line. Among them, the first product of the “Big Foot Monster” IP -the lever box of the big foot monster engineering car, which was obtained on the JD.com crowdfunding platform last year. For 3 hours, it raised more than 300,000, 300%achieved crowdfunding targets, and the launch of more than 700%was launched 24 hours.
According to Wang Guoyu, the “Aerospace Plane Bag” product is the 2017 new product of the “Super Meng Astronaut” IP series. With the “super cute astronauts”, this year’s series of activities, such as “flying high” together, The Mengwa Contest selected the appropriate spokesperson for the “Super Meng Astrology” product through the Mengwa Contest; in the second half of the year, the “Super Meng Astronaut Aerospace Plane Hand -painted Call” will be launched. The work, as a new theme product of “Super Meng Astronauts Aerospace Bag”, so that outstanding little painters can see their works are printed on the super cute astronaut space aircraft, accompanied by thousands of children of peers We grow up together.
There are three well -known domestic and foreign IPs on the authorized line of Lamn, Doraemon, and Super Flying. It is understood that in terms of international IP authorization, Fan Mi -grain founder Wang Guoyu and his core team have very rich experience. Several founders of the company come from Youyang Media with rich practical experience in the operation of anime IP.
Fan Mi Pan hopes to incubate its own IP while carrying out international authorized IP business cooperation, and assist in the development of well -known IP lambscan, Doraemon, and Super Flying Xia at home and abroad, gradually develop its own IP growth.
Wang Guoyu confidently said that the joint 10 major anime IP to launch a new product of super cute astronaut backpacks is a new attempt for Fanmi grains to cooperate with the IP brand authorization in the future. The blessing allows the IP of super cute astronauts to quickly detonate the market and penetrate consumers like “Lamb Shawn”.
Super Meng Astronaut Aerospace Bag: Innovative design family parent -child travel backpack
According to Pei Yuchen, the chief product officer of Fanmi grains, the inspiration for the design of the super cute astronauts is derived from the spacecraft. Pei Yuchen was designed with the inspiration of the spacecraft and designed a set of family travel parent -child interactive backpacks. The barrel, the plug -in expansion package and the super aerospace package are composed of three parts. The expanded package can be placed on sleeping bags, floor mats and other items, which can be closed when not in use. There is a buckle on the heavy barrel bag, which can be combined with the super space package. When you are tired of playing the child, you can combine the child’s super space package with the father’s barrel bag to form a “spacecraft”.
Wang Guoyu said, “Every child will have a space dream, and the parents are like the plug -in fuel storage box of the spacecraft and the solid rocket assistant. In the end, children can enter space like astronauts and gradually realize their dreams. A set of family travel parent -child interactive backpacks, closely linked a family of three, has a profound educational significance for children, and it is even more for parents to be one. The promise and responsibility of love. “
According to reports, there are many breakthrough innovations in the design and functions of super cute astronauts, which combine children’s fantasies about space and the emotions between the family of three. At present, super cute astronaut space aircraft bags have been officially launched in Fanmi Taobao enterprise stores. Doraemon, Aju, Luo Xiaohei, Super Flying Xia and other well -known IP joint backpacks are about to be launched.
The “Fei Gao” Mengwa contest finds the spokesperson for the backpack
At the event site, Fanmi Granit founder also opened a “flying high” Mengwa contest with the IP. The rice grains signed and participated in other brand activities of Fan Rice grains this year, such as participating in variety show performances with celebrities, traveling abroad, etc.
It is reported that the method of participating in the event is very simple. Hot moms and dads only need to pay attention to the public account of “Mom Love Rice Greene” and send a photo of a cute baby “flying high” to the public account background. For example Photos.
It is understood that the IP market has continued to be hot in recent years. Fanmi grains set off from the product and layout IP, which not only ensures the stable development of the company, but also continuously builds IP. It can drive its own IP through well -known IPs at home and abroad. It can also further enrich the company’s product line Essence