Wei Ya’s “Supreme X Guzi” co -branded hanging neck fan was questioned by netizens from the US tide brand Supreme. On May 28, Wei Ya and its company Qian Xun (Hangzhou) Cultural Media Co., Ltd. stated that the online consumers who purchased the controversy Supreme co -fans on the Internet can apply The refund will not be returned. At the same time, he said that “knowing that there is a controversy with authorization of the product, and therefore apologize to the public, but it is difficult to protect rights from the legal level.”
Public reports show that the US tide brand Supreme successfully registered a trademark “Supreme New York” in China in 2020. The Beijing News reporter noticed that there are still more than one company in the domestic market to apply for Supreme -related trademarks.
Avilled controversy products appear in the live broadcast room
On May 14th, Wei Ya sold the “Supreme X Guzi” co -branded neck fan at the live broadcast, priced at 198 yuan. Some netizens questioned that one of the co -brandeds of the fan was not the US tide brand Supreme, and the cottage was suspected.
On the evening of May 17, Wei Ya responded to the live broadcast that “I think the joint name will be a bit controversial.” “I contacted this merchant and also contacted Tmall International, because it was recommended to me by Tmall International official. It was indeed an authorized brand in the United States, but Supreme is not the one I understand.” Wei Ya said, saying that “I hope that the merchant can refund the full refund of all the buyers and will not return the goods.”
The Beijing News reporter noticed that the co -branded parties of this controversial product have issued a statement. On May 17, Guzi issued a statement saying that it reached the joint cooperation through the Supreme China brand (Sichuan Sugar) and was authorized from the Supreme Chinese brand. A series of American brand authorization documents and joint models with many brands, we are convinced and quickly signed a cooperation agreement. “
On May 22, Sichuan Sugarpi Brand Management Co., Ltd. stated in the statement that “Fan products that cooperate with ancient slides, whether they are cooperative or production in China, are legitimate and compliant in China.” ” There is absolutely no so -called “fake” cottage ‘. “The statement also mentioned” there are 6 companies related to Supreme trademarks in the United States in the world. ” All intellectual property rights and business behaviors are legal and compliant. “
Consumers can apply for refund and not return
With the official implementation of the “Network Marketing Management Measures (Trial)” on May 25, Wei Ya’s “rollover” incident was also continued to ferment.
On May 27, Weiya and its company’s company Qian Xun (Hangzhou) Cultural Media Co., Ltd. once again apologized to the matter and explained the situation. . But Guzi Guzi and us are difficult for us to protect their rights from the legal level. “
According to the statement, when the selected personnel of Weiya reviewed the product, Guzi Cuzi provided the US Supreme Brand Management Group authorized to Sichuan Sugar Brand Management Co., Ltd. The Supreme brand authorized letter and the Suppup Spleen Management Company of the United States set up documents in the United States.
The statement also stated that it would never avoid the responsibilities that should be assumed in the authorized dispute, and had proactively explained to the relevant departments and did not delete the relevant live broadcast release. “GUZI GUZI has stopped selling the product in the ancient position of the corporate corporate company. Consumers who bought this hanging neck fan in Wei Ya can still apply to the merchant at any time.” Search also said, “This incident exposes our lack of accumulation and cognition of trendy brands.”
Many companies have applied for Supreme related trademarks
Public information shows that Supreme, a brand brand in the United States, has been founded since its establishment in 1994 and has opened stores in a few countries such as the United States, Canada, Japan. In November 2020, the brand was officially acquired by the US clothing retail giant VF Group. Due to Supreme’s entry into the international market slowly, copyright disputes have occurred in the multinational market.
According to media reports, in 2020, the US Tide Brand Supreme successfully registered a trademark “Supreme New York” in China. The Beijing News reporter saw on China Trademark Network that the applicant of “SUPREME New York” is the four companies in the United States. The category involves 25, 28, 43, etc. The categories include clothing ribbons, bath hats, etc.; Swimming pools (swimming pool ( Entertainment supplies), plastic runway, etc.; Restaurants, hotel reservations, etc. are displayed as “registration”. On January 14, 2021, chapter IV also applied for the “Supreme” (category 25) trademark. The goods/services involved clothing, shirts, finished clothes, etc., and are currently displayed as “waiting for substantial review”.
The Beijing News reporter searched China Trademark Network. At the same time, in November 2020, the Supreme Supreme Brand Management Group Co., Ltd. applied for “Supreme Pro” (category 25) trademarks, which involved gloves (clothing) and scarves in goods/services; Brand Management Group Co., Ltd. also applied for the “Supreme” (Category 11) trademark, which involves wearable fan, electric fan, and foldable electric kettle. At present, these two applications show “waiting for substantial review”.
In addition to the two companies of the chapter 4 company and the Supreme Supreme Brand Management Group Co., Ltd., there are other companies applying for “Supreme” related trademarks on China Trademark Online. Among them, the “Supreme Angel” (category 18) applied for Shanghai Huishe Brand Management Co., Ltd. approved the registration on April 6, 2021. The goods/services involve ingredients, handbags, luggage, etc.
Beijing News reporter Qin Shengnan
Editor Wang Lin school against Zhao Lin