Recently a Thai lemon tea
With the face value of “green oil”, it has become a new generation of Internet celebrities
It is because it is so thick
Can’t help but make people curious
What do this drink do?
Just last year, a group of “Thai Lemon Tea” was exposed by the Shenzhen Market Supervision Bureau. Because of its greenness, it was greasy, and the artificial pigment “sunset yellow” was added in violation of regulations.
On the eve of the 15th, the reporter received the news that consumers broke the news that there were similar situations in the survey of the local web tea shop in Guangzhou, and the problem was far more simple.
How hot is Thai lemon tea?
The reporter visited more than 30 tea shops in Tianhe District, Yuexiu District, and Liwan District, Guangzhou, and found that more than half of them were selling lemon tea and Thai -style tea.
Data from the Red Meal Brand Research Institute show that fruit tea products have replaced milk tea and become the main category of tea shops at the moment. Among the questionnaires of 1,000 new tea brands, the proportion of fruit tea products has reached about 40%, which is significantly higher than that of The proportion of milk tea 31.6%.
A tea shop owner said that among the fruit tea categories, the heat of lemon tea is significantly rising, and the “Thai green” (Thai green tea) with a clear color just enriches the vision and flavor of lemon tea. Fasting on the Internet quickly became the “new favorite” of young people’s WeChat circle of friends.
But it is such a special color of Thai lemon tea, which has attracted some consumers’ vigilance and the attention of regulatory authorities.
Last year, the Shenzhen Market Supervision and Administration Bureau discovered in a special spot inspection of online celebrity drinks such as “Thai -style Tea” that 15 of the 20 batches of samples added food additives “Sunset Yellow”, and the test was not qualified 15. The family tea unit was investigated.
Also last year, when the Guangzhou Market Supervision Bureau sampled the 243 batches of “Internet celebrity drinks”, it also found that 4 batches of products added “sunset yellow”.
According to the “National Standard Food Additives of Food Safety” (GB 2760-2014), in the commonly used artificial synthetic colorant, sunset yellow, amaranth red, and carmine cannot be used in tea drinks. Foods with long or one -time consumption of pigment content may cause symptoms such as allergies and diarrhea. When the intake is too large and exceeds the liver load, it will accumulate in the body and cause certain damage to the kidneys and liver.
It is understood that because tea shops are mostly artificially made on the spot, the amount of artificial pigments such as “sunset yellow” cannot be strictly controlled. In order to avoid causing health risks, it is not allowed to add.
“Sunset Yellow” exceeds the highest cup, with a monthly sales of over 5,000 copies
According to consumers, the reporter selected five tea drink shops in Tianhe District and Liwan District of Guangzhou, launched an in -depth unannounced visit on the eve of the 3.15, and bought 4 cups of Thai green lemon tea and 1 cup of Thai red milk tea for “sunset. Yellow “ingredient detection.
The five cups of tea drinks purchased this time were sampled, sealed and sent for inspection.
The results show
Among the 5 cups, 3 cups detected the “sunset yellow” ingredients. Among them, the “sunset yellow” content of Tahong milk tea was 51mg/kg. It came from a tea shop on Sports Xiyuan Street, Tianhe District, Guangzhou.
The reporter saw from the takeaway platform that the Tahong milk tea series of this shop is a hot -selling model, with a monthly sales volume of nearly 5,000 cups.
In the unannounced visit, the 3 stores were numbered in Fangcun. The clerk revealed that the color of Thai lemon tea was soaked in the “Thai green tea” in the raw materials without adding other ingredients. When the reporter asked, does Thai green tea add pigment and other ingredients? The clerk said it was not possible. However, the subsequent inspection results revealed the mystery. A cup of Thai green lemon tea purchased at the 3 stores in this Fangcun, the “sunset yellow” content is 35.798mg/kg.
Among the 5 cups of tea for this inspection, 3 cups were added illegally. (Click on the picture to magnify more clearly ↑)
There is no signboard lemon tea shop a cup cost 4 yuan
It is worth mentioning that in this unannounced visit, some clerks bluntly said that they were “cottage brand stores”. The reporter also watched on the takeaway platform that consumers voiced these stores with different tastes and suspected counterfeit brands.
Among them, the unannounced visits are the 3 stores in Fangcun. The shop on the takeaway platform is called “Neighborhoods with Lemon Tea”, but according to the displayed address, the reporter found a dessert shop. I saw the clerk being making lemon tea before confirming that it was right.
The clerk explained that the reason why the lemon tea shop signature was not hung, because this is a cottage brand store, which is not listed in order to avoid disputes. “Beginning in 2020 and 2021, Thai lemon tea became hot, and the boss looked for 3,800 yuan to buy a Thai lemon tea formula for Zhenli (now renamed: Linlee)”, and then through a certain treasure, a certain number of e -commerce platforms, etc. Channels, purchase raw materials, equipment, packaging materials, and start selling tea on the takeaway platform. “From the cup with logo, to peripheral products, you can easily find the full set on the Internet.”
The clerk revealed that a cup of Thai green tea, tea plus packaging materials and other costs for a total of 4 yuan, the takeaway price is 89 yuan, while the same brand of the genuine brand is priced at 18 yuan. The clerk emphasized that the raw material formula cannot be the same as the genuine card, otherwise it will be lost. It uses a cheaper raw material with a taste close to the taste. “We sell it cheaply to compete for other stores and attract people to drink.”
In this regard, the person in charge of the corporate brand who had changed to the English name Linlee on June 2, 2021 told reporters that it was troubled by the cottage shop. We have changed their name to the English name Linlee and no longer use the old name of “neighborhood”. The company commissioned a lawyer to comprehensively protect the brand, and now there are about 50 infringement in the lawsuit.
One of the five typical issues of the new tea beverage industry
In fact, more than Linlee is troubled by cottage.
How many consumers can cottage and genuine shop lemon tea be divided?
Last month, some media reported the news that the “Internet Red Milk Tea was the ancestor of the Acting Acting Acting, and spent 1 million counterfeit 7,000 cottage shops”, which attracted many attention.
The “2020-2021 Chinese New Tea Industry Development Analysis Report” by the data report of the data report shows that one of the five typical issues of the new tea industry is the rampant store (cottage).
The first brand of tea “Hi Tea” was called “Emperor Tea” in the early days, but because the trademark of “Huang Tea” at that time could not be registered, a large number of cottage shops surged in the market. In the end, the founder Nie Yunzhang had to buy a “Hi Tea” trademark at a high price of 700,000 yuan and renamed “Emperor Tea” to “Hi Tea”.
Last year, through the arrangement of the Putuo District Market Supervision Bureau, it was found that 21 milk tea shops in the city sold fake “COCO” milk tea on the takeaway platform. It highlights the use of the word “COCO” on the store recruitment and milk tea cups.
It can be said that as long as it is a tea brand that can be called, they have encountered “Li Gui”.
In order to make a cottage shop that makes fast money, food problems are particularly prominent.
Lawyer Hu Guifen, partner of Guangdong Faji Huijun Law Firm:
The addition of sunrise tea with lemon tea obviously violates the national standard of food safety. If consumer health is damaged, claims can be made in accordance with the Consumer Rights Protection Law, and 12315 can be called for reporting.