Bosch’s name may be unfamiliar, but more people know that there is no relationship between these two, today I have to know the world’s largest automotive supplier – Bosch.
Germany Bosch Headquarters Building
In the automotive industry, the vehicle is working in the engine factory, and the engine factory works on the Bosch. This sentence is indeed, we have said that most of the core parts of the engine are from Bosch supplies. In fact, for those who don’t understand the car, I have a lot of myself, because Bosch is not only car supplier, basically as long as she is with industrial, he can insert an leg, including home appliances, packaging, architecture, communication Wait, even a tool box can become explosive.
Bosch explosion tool box
According to the 2018 Bosch Feicle, the Bosch Group’s auto sector revenue is 47 billion euros, and the profit of interest and tax is 332 billion euros. This data is quite bright in the industrial field. Let’s take Audi to compare him. . Audi delivered more than 1.86 million units in 2018, more than 700,000 power assembly, the revenue is only 45.5 billion euros, and the profit of interest tax is also similar to the Bosch auto department.
Bosch compared with BMW
Bosch started from 1870, the main job is to give customers a telephone, water-fixing table, and later the internal combustion engine manufacturer finds him to make a magnetoelectric ignition device. Then Bosch discovers the business opportunity, because the starting method of the previous engine is like the old tractor, and then the Bosch improves the electromagnetic ignition device. From this electric fire engine starting method, Bosch is also At this time, I started to travel to the car field and furried overnight.
Later, Bosch also designed a set of lighting systems with batteries, which was also considered to be the nasal ancestors of the automotive electronics system. Later, I broke out the battle, and the Bosch business was greatly lost, and the Bosch realized that the need to develop a multi-economic. Then the wiper (not a Bosch invention), the speaker, diesel pump, etc., and also entered the refrigerator, haircut, etc. We mainly introduce his car field.
Now the Bosch’s automotive patent has been, but in the auto industry, it will even call Dad even. Let’s take the Audi A6L produced in China as an example. Its cost is a large part of import parts. This more than 41%, which is a domestic Audi A6L. If the cost of parts accounts for 40%, then the import parts need The university is 52,000 yuan, but this type of parts is not much, mainly the extremely valued parts. If these parts are trace, they find that Bosch is a supplier that occupies most of them. Its sensor class, controller, alternator, and ESP are basically the Bosch. Therefore, Bosch is standing Men behind these car mainstries.
Audi cost composition
Taking the Bosch Sensors as an example, its products are all over-vehicle system: engine over-strip sensor, crankshaft position sensor, camshaft position sensor, intake pressure / temperature sensor, engine feed, oil, air intake sensor, and oxygen sensor. Dynamic assembly perception element. The coverage, high precision, strong stability, so that Bosch firmly controls the dominance of the sensor field, the bargaining capacity is extremely powerful, and any car enterprise cannot work with it. Moreover, the sensor is a high value-added part in the automotive field, don’t look at the overlord of automatic driving, it also needs to rely on Bosch’s sensors.
Bosch is in the dominance in the sensor field
In fact, it is not only a Bosch, and there are other suppliers, all of which are the most “fertilizer” in the entire car value chain, and 20% of the production of 20% can be divided by more than 40% profit. On the contrary, domestic auto parts companies are engaged in the area of a relatively low value, producing more than 60% of the car can only get 30% profit, and if China and foreign joint ventures suppliers can suppliers from domestic parts If you come out, then the profit that the real pure domestic supplier can get less than 20%! The car is made by Chinese suppliers as a high value-added industry.
Just as the ABS (anti-lock system) used by the early car, the cost of the current price is less than 800 pieces, sold to a few thousand sets of domestic cars, and finally BYD has developed, Bosch has no tall momentum. The price of Rapida Yici is also sold to domestic cars.
The picture comes from Seres, if there is an infringement connection
In fact, Bosch also has fallen, for example, the public’s emissions door incident, the final result points to Bosch, and finally Bosch compensated 330 million US dollars. More How much is it to be claimed? The same Honda also appreciates the means of Bosch. Before the C-RV oil event, there was also a brake door. At that time, Honda said that it is due to the problem caused by suppliers. This spear heads refers to Bosch, and finally, there is no problem with the same system that has taken out many other vehicles. Honda’s face Have a hit.
Why did Bosch can be in a half-century, this is what we need to learn, I think the doctor has the following reasons for the cause of the doctor.
First of all, Bosch’s emphasis on technology. There are more than one billion euros per year for research and development. This fee is much more than China’s profits of China, and the salary of Germany’s mechanical field is relatively rich, German graduates have ranked, the first is the doctor, the second is the machine, the third is the code farmer, fourth is a lawyer. . So they pay great attention to technology.
The second is the process of history. Founded in 1870, Bosch is the beginning and after the car begins. It basically has a bonus of all the development of the car, and it is early, so there is enough patented barrier, so Later companies have difficult to break through.
The third is his business model. Bosch is not listed now.
In short, the success of the Bosch, a process of history, two depends on individual struggles.
Bosch is so successful, why not develop a vehicle business, so if you can get enough profits from the front to the terminal, and now it is not difficult to make a car, and the Bosch does not do a whole car. I think there is the following reasons.
The profit of components is really high than the whole vehicle. Now the competition of the car is really fierce. Many car’s profit margin is already very low. For example, Toyota is a mainfraction of the most profit last year, the profit margin is around 6%. And the Bosch’s profit margin is 7%.
If the real Bosch has made the car, the performance of the car will not be poor, but it will hide the market share of the existing host factory, so that the main plant and Bosch are not only the relationship between Party-, but the competition, so other host plants I will not choose Bosch as my own supplier. This is like a lot of host plants will not choose BYD’s batteries. It is not that BYD doesn’t want to sell, and now BYD has separated the battery service.
What is the revelation of my country’s development to my country’s auto industry?
We all say that the development of other companies will give yourself a certain revelation. In fact, the main reason for the Bosch today is also the hope that I can find out the revelation of my country’s machinery industry (not just automotive field).
The reason why our country cannot be like Europe, America, especially Nordic, the most reason is that we don’t make money, and then some are what we do is that labor intensive work, rather than knowledge intensive work, such additional The value is relatively low. If you don’t work in a month, you may haven’t live enough.
We develop late, this is the fact that the facts are unable to change. Only the level of salary treatment in the mechanical field, especially the treatment of researchers in the basic field, only my country’s real investment in the R & D field, I believe The smart wisdom of our people is not done.
I am AC, share the car little knowledge every day, if you like, I hope to give a attention.