Written article | Xue Fujia

Liu Xiaoyan

General planning | Guo Nan

my country has entered an important stage where consumer demand has continued to grow, consumer structure has accelerated, and consumer economic effects have significantly enhanced the economic effect. New consumption with traditional consumption upgrades and emerging consumption booming as the main content, the extremely spawning new investment and new supply in the fields of related industries, scientific and technological innovation, infrastructure construction, and public services contains huge development of thousands of miles and space.

—— “The State Council’s Guiding Opinions on Actively Playing the Guidance of New Consumption Leading and Accelerating the Cultivation of the Formation of New Power”

New Consumer Brand Ecological Examination

Hunshui believes that 2020 is a year when the new consumer brand has exploded.

Regarding the characteristics of new consumer brands, the summary of muddy water is the following points:

1. It is mainly for the new generation of consumer groups, and the products are more in line with the aesthetic pursuit of modern young people;

2. Focus on the market segment, create a new consumer scenario, and the product differentiation positioning is better;

3. Create an Internet celebrity explosion at a high frequency, form a new marketing concept online and offline;

4. Establish a new consumption system, attach importance to the communication with users and the communication of the brand attitude.

The rise of generations Z has become the main driving force for fashion consumption growth, and it has also become the focus of attention of new consumer brands. The formulation of targeted marketing strategies for different characteristics of different characteristics is particularly important for new consumer brands.

In this year, not only the traditional brands have achieved the transformation of new consumption, but also the strong vitality of many emerging brands, which also attracts the attention of capital.

According to incomplete statistics, as of December 2020, there were 195 new consumer brands related to financing events, of which nearly 30 new consumer brands with more than 100 million financing were successfully listed after multiple rounds of financing, such as perfect diary, bubbles, bubbles, and bubbles Mate, Nai Xue’s tea, etc.

From the perspective of the attention of the capital market for new consumer brands, due to the impact of the epidemic, the investment in the investment in the first half of 2020 was basically “stagnant”. Beginning in the second half of 2020, the capital market recovered, the enthusiasm for investment in new consumer brands also recovered rapidly, and investment actions gradually became frequent.

While capital is concerned about the new consumer brand, the rapid rise of domestic products brands and occupying the main body in the domestic new consumption tide. With the upgrading of the Chinese manufacturing industry, domestic brands such as beautiful makeup, clothing and clothing have achieved high -speed growth, and to the world Market impact.

It is worth noting that the capital market’s concern for new consumer brands is different from traditional consumer brands. The specific manifestations are that capital prefer early projects (new consumer brands) early projects. It accounts for about 25%of the total investment.

The capital market values, and at the same time, it focuses on a large amount of funds to invest in a new consumer brand that can accurately grasp the market air outlet and use its own advantages to continue to generate brand value.

in,

Food health and beauty skin care brands are favored by capital.

Food track: classification and refinement, explosive growth

First of all, consumption caused by food is a necessity consumption. With the upgrading of consumption, the new brand is based on multiple dimensions such as scenes to innovate and upgrade the traditional food industry, and the subdivided track. The way of “marketing innovation” meets the “picky” of different consumers.

As a result, the food track has developed in a diversified direction into an inevitable trend.

According to statistics from Ai Media Data Center, the market size of the Chinese leisure snack industry in 2020 was 1120 billion yuan, and it is expected to reach 1156.2 billion yuan in 2021.

In the era of new consumption, consumers’ requirements for food have become more “picky”, not only to eat well, but also involve factors such as face value, health, speed.

First of all, various types of food health have become an unavoidable trend. Non -fried snacks, healthy foods, sugar -free products or food replacement products are becoming increasingly rich. Professional condiments have gradually come to the stage, attracting consumer groups with different demand.

At the same time, the rise of single economy and lazy economy has made “one -person food” and “self -heating” food a new outlet for the market in the past two years. Not only are traditional catering brands Haidilao and Xiaolongkan enter the bureau, many new consumer brands such as self -made pots, Mo Xiaoxian and other brands also show strong strength on the track of food. Products such as self -heating hot spicy hot hot hot and spicy are loved by consumers.

While satisfying product convenience, he also worked hard in the pursuit of taste, health, brand culture. With live broadcast, e -commerce and other online channels blessings, convenient foods become a dark horse.

In this issue, we will mainly focus on the combing of new consumer brands of food categories. According to public reports and industry information,

Functional food/supplement, casual snacks, convenient fast food, meal condiment, prefabricated dishes, meal replacement foods, rice noodles and oil and catering chain

Several subdivided tracks, take stock of new domestic consumer companies, hoping to provide valuable information for readers who follow this track.

The following brand statistical timeline: July 7, 2020-July 30, 2021 (the ranking is not divided).

Food new consumer brand combing

1. Functional food/tonic

①SMEAL (food, nutritional meal)

Shanghai, established in 2019, nutritious meal.

In July 2020, the equity financing was obtained, and the investor was bull in the middle. In November 2019, the 10 million-level Pre-A round of financing was obtained, and the investors were thousands of capital. The creation is Cao Peng, who worked in Haier and Siemens.

The main products are the past milk replacement. There are six flavors of black beans and black sesame, black rice matcha, Brussels cocoa, coconut purple potato, Thames milk tea, and charcoal latte coffee.

② Shark Fit (food, light food)

Shandong, established in 2017, light card fast food brand.

In June 2021, a round B -round of financing was obtained. Investors were: Byte Broken Strategic Investment Department and Capital Capital. In December 2020, tens of millions of A+financing, the investors were Aoyama Capital and Plum Capital. In September 2020, 15 million A financing was obtained. The investors were plum blossom venture capital and no confusion. In April 2020, it received 10 million angel round financing, and the investor was not confused. The founder Qiang Xiaoming is a team partner of a Taobao operating company who has served many brands such as Wufangzhai, Daoxiang Village, Huamei, Tongrentang, and Royal Food Garden.

With normal temperature, chicken breasts enter the light food health market, the main products cover all categories of healthy foods such as high -protein meat series, staple food replacement series, and shaping snack series.

③ Xiaoxian stew (food, bird’s nest)

Established in 2012, the O2O model of fresh stewed bird’s nest e -commerce brand.

In March 2021, the C -round C financing was obtained, and the investors were: CMC Capital, IDG Capital, Zhengxingu Capital, Amber Capital. In August 2020, the B financing was obtained, and the investors invested in Guangfa Xinde, Share Capital, and Junzhi. In April 2020, it received equity financing, and the investor was investing in big feet. In April 2017, 20 million -level A financing was obtained. The investors were: Chen Shu and Mengquan International Fashion Group. In July 2016, tens of millions of Pre-A rounds of financing were obtained. The investors were Qihoo 360, 20149 Group, 36 氪 crowdfunding, and Xinyu Limei Capital. In March 2015, it received 1.5 million angel round financing, and the investors were Hongtai Fund and angel investor Liu Jun. The founder Lin Xiaoxian is the executive vice chairman of the Guoyan Commission.

The main products are Malaysia and Indonesia’s fresh stewed bird’s nest.

④minayo (food, health food)

Zhejiang, established in 2019, health food brand.

In March 2021, tens of millions of Pre-A rounds of financing were received, and the investors were: Northern Light Venture Capital. In June 2020, millions of angel round financing was received, and the investor was Lehua Entertainment. The founder Hu Ran is one of the founders of Netease Koala and was the vice president of Netease Koala. Co -founder Tao Ran was the director of the International Supply Chain of Netease Koala, and designed and landed on cross -border business bonded warehouses and international logistics systems.

It mainly provides users with AG drinks (anti -sugar beverages), plant enzymes, whitening tablets, collagen jelly and other products.

⑤NELO (food, health sugar)

Shanghai, established in 2020, health sugar.

In January 2021, tens of millions of A financing was obtained, and the investors were: IDG Capital and BAI Capital. Angel round financing was obtained in June 2020, and the investor was Jiayu Fund. The founder Zhu Yiling was the director of P & G marketing, the strategic marketing director of the Group, Didi and the fast CMO, and the marketing director of Hema Fresh Fresh.

At present, there are two product lines: 1. Daily health product lines, the products include sugar -free functional sugar, functional drinks, etc.;

⑥ BUFFX (food, functional food)

Zhejiang, established in 2020, domestic functional food brands.

In January 2021, tens of millions of A financing was obtained. Investors were: Black Ant Capital, Sequoia Capital China, Plum Capital Capital, GGV Jiyuan Capital. In September 2020, the Pre-A round of financing was obtained. The investors were GGV Jiyuan Capital, Sequoia Capital China, and Meihua Venture Capital. Angel round financing was obtained in April 2020, and the investors were Sequoia China Seed Fund and Plum Blossom Venture Capital. The founder Kang Le was the brand director of Netease Yanxuan, and the head of Douyin Brandstudio Department. The co -founder Wang Jingwen has served as the sales manager of Lihua and the director of the Xiaomi ecological chain enterprise Huami Technology. The co -founder Li Yi has served as the market director of the huge number of engine products.

The main products include BUFFX EAT white kidney beans chewing candy tablets, BUFFX EYES lutein lutein blueberry fudge, BUFFX vitamin C fruit juice fudge, etc.

⑦Hey Maet (food, plant meat)

Established in 2020, plant meat brand.

In December 2020, tens of millions of Pre-A rounds of financing were obtained. The investors were microcontrol venture capital and today’s capital. In August 2020, nearly 10 million angel round financing was received, and the investor Shuangta Food, UPHONEST CAPITAL, and Tiantu Investment.

The main products are plant -based pork, beef, chicken and other plant meat products, plant beef products include beef burgers, beef balls; pork products include meat, sausage, small crispy meat, and pork loose; chicken products include chicken nuggets, chicken Liu et al.

⑧ Ruralism (food, healthy food)

Zhejiang, established in 2020, low -fat healthy food brand.

Angel round investment was completed in December 2020, and the investor was Yuanzhang Forest.

The main products include low -fat chicken breasts, whole wheat high fiber biscuits, whole wheat bread, etc.

（Lemonbox (food, health food)

Beijing, established in 2017, subscribe to Sino -US cross -border nutritional supplementary brand.

In December 2020, it received millions of dollars in rounds of financing. The investors were Panda Capital, Y Combinator, and Zhonglin Capital. In December 2018, he received tens of millions of angel round financing and investor Zhonglin Capital. In July 2018, he received millions of seed round financing, and investor Y Combinator and Guangxun Laboratory. The founder Weng Binbin has worked at Morningstar, a well -known American fund evaluation company and retail giant Wal -Mart e -commerce. Co -founder Jiang Jie has been responsible for strategic management and data analysis at China Construction Bank, UnionPay, Citi Bank, LINKEDLN, EBAY and WePay and other domestic and Silicon Valley companies. Co -founder Meng Xianglin, who has worked in Pea Pod, Ogilvy Advertising Planning, Innovation Workshop, Ripple Technology, Guangxuan Lab, and Jiuhe Capital, which is responsible for the company’s brand market management. Co -founder Xu Hang, a Ph.D. in Texas Agricultural and Workers in Texas, and a registered nutritionist in the United States.

The main products are daily nutrition packages and private custom nutrition products, and fudge will be launched in the future.

品 品 ⑩ ⑩ ⑩ (food, healthy food)

Established in 2012, healthy food brand.

In December 2020, it received 150 million strategic financing, and the investors were capital, the parent fund, Xingtuo Capital, and the former sea maternal fund. In July 2020, it received strategic financing, and the investors were Qianhuan Mother Fund, Xingtuo Capital, and Cutch Stone Capital. In September 2015, he received 7.5 million A financing. The investor was Fang Xiang, the founder of the CICC Qianhai Development Fund, who was the person in charge of Tencent’s community e -commerce, product manager, and project leader. Co -founder Zhao Menglong once led the American bee brand to become a domestic category TOP3.

The main products include different flavors of oatmeal products.

Bulls and black black (food, health food)

Established in 2020, an innovative dairy brand.

In November 2020, it received millions of strategic financing, and the investor was Jiangheyuan Group. The founder Lu March was worked for Sohu News and well -known MCN.

At present, its products are mainly composed of the “Yang” series and functional probiotic series of low -temperature sugar -free yogurt. It takes low -temperature sugar -free yogurt as the starting point to enrich bird’s nest yogurt, whitening yogurt, sunscreen yogurt and other products.

品 品 ⑫ ⑫ ⑫ (food, healthy food)

Established in 2017, plant component artificial meat R & D manufacturer.

In October 2020, hundreds of millions of A+financing were obtained. The investors were the speed of light China, Yunjiu Capital, Yue Capital, and Jingwei China. In August 2020, a round A financing was obtained, and the investors were Yunjiu Capital, Yue Capital, and Jingwei China. In March 2020, tens of millions of angel round financing was obtained. The investors were pleasant capital, Jingwei China, New Crop Capital, and Taoist food incubators.

The main products are plant meat, and beef, chicken, pork, seafood and other flavor products are launched, including light food, western or multi -Chinese dishes.

、 New vegetarian food (food, health food)

Zhejiang, established in 2020, brand provider in the field of plant protein.

In September 2020, tens of millions of Pre-A rounds of financing were received, and the investors were Jingwei China and Shengmei Qiming. In August 2019, Angel Ring financing was obtained, and the investors were Shengmei Qiming and Yushuang Capital.

The main products are the whole plant pork belly.

2. Leisure snacks

①A1 snack research institute (food, snack)

Fujian, established in 2015, snack brand.

In July 2021, it received hundreds of millions of strategic financing, and the investor was the China Resources National Tune of the Xiamen Consumer Fund. In April 2020, it received 200 million yuan B+round of financing, and the investors were CICC, ROC, and today’s capital. In November 2019, it received equity financing, and the investors were German and commercial capital, collectin capital, and Tianyi capital. In July 2019, 100 million B financing was obtained, and the investors were Deyi Capital and today’s capital. In October 2017, he received 50 million A financing, and the investors were Deyi Capital and today’s capital. The founder Zhou Weiping has successively served as vice presidents of well -known enterprises such as Yake Group, Fuma Group, Xue Rong Bio and other well -known enterprises, and the general manager of marketing.

The main products are “Copy Cow Rolling Cake” and “Nut Sea Moss” products.

② Mr. beaver (food, seafood snacks)

Liaoning, established in 2012, marine food brand.

In June 2021, the equity financing was obtained, and the investor was Genesis. In August 2017, it received a million -level angel round financing, and the investors did not disclose.

At present, the products are mainly divided into three major series: marine snacks, marine meals and marine treasures.

③ Mo Mo snack bureau (food, baking)

Hunan, established in 2020, baking brand.

In June 2021, he received a round B financing, and the investor was today’s capital. In April 2021, he received a round A financing, and the investor was Qingliu Capital, Yuanzhang Capital, Yuanlai Capital, the beginning of the day, and Yuanqi Capital. In September 2020, an angel round financing was obtained, and the investors were source capital and tomato capital. In June 2020, he received seed round financing, and the investors were reliable and mini snacks. The founder Wang Dan, who has worked at Hunan Radio and Television Director and Retail European brand Mu Ninety Hunan and Hunan Chiefs, the founder of the fashion hat brand Fuo and Xinrui Tea brand ARTEA.

Mainly pushed the snacks of roasted hemp potato, puffs, cheese crisp, toast, peach crisp, and egg tart.

④ Dad’s sugar handmade toast (food, baking)

Jiangsu, established in 2014, baking brand.

In June 2021, 100 million A financing was received, and the investor was IDG capital.

The main products are handmade toasts, as well as cookies such as cookies, macarons, phoenixes, and snowflakes.

⑤ Crispy cat (food, snacks)

Shanghai, established in 2016, healthy leisure food brand.

In June 2021, it received nearly 10 million angel round financing, and the investors did not disclose.

The main products are air crispy angles, air crisp biscuit, air crisp chips, etc.

⑥ Zhong Xuegao (food, snacks)

Shanghai, established in 2018, a Chinese ice cream brand.

In May 2021, 200 million A financing was obtained, and the investors were Yuansheng Capital, H Capital, and Wanbu Capital. In December 2020, it received equity financing, and the investor invested in Tiantu. In August 2018, PRE-A financing was obtained, and the investor was the head of investment funds and Tiantu investment. In July 2018, the angel round financing was obtained, and the investors were Zhenge Fund, Fengrui Capital, and Jingwei China.

Cut in the appearance of the iconic patented tiles, and now the classic, small ice cream, joint models, offline channel models, and Zhong Xuegao’s cake series.

、 Food Lab (Food, Snacks)

Shanghai, established in 2021, innovative food brands.

In May 2021, tens of millions of Pre-A rounds of financing were received, and the investors were Lanchi Venture Capital and Boopen Venture Capital. In October 2020, nearly 10 million angel round financing was received, and the investor was Panda Capital. In June 2020, millions of seed round financing was received, and the investors were Boopen Venture Capital and Mr. Tang.

The food laboratory plans to use fish crispy -headed array, while reserving crisp products such as chicken crisp chips, pork crisp chips, etc., and continuously create food explosive models.

食 Xuanma Food (Food, Baking)

Guangxi, established in 2016, baked goods.

In April 2021, he received over 100 million B financing, and the investors were Jinding Capital, Blue and Blue Capital, and Maixing Capital. In September 2020, tens of millions of A+round of financing, the investor was Jin Ding Capital. In June 2019, 10 million A financing was received, and the investor was investing in blue and blue. The founder is Wei Xianfu.

The main products are baked goods such as Xuanma egg yolk, durian crisp, durian cake, and durian cakes.

食 Snacks have no sound (food, snacks)

Guizhou, established in 2019, snack brand.

In April 2021, tens of millions of strategic financing, the investors were Yunlu Capital and individual investors. Founder Li Yiyu.

The snacks were established in 2019. It is the main offline snack market. It has developed nearly 100 stores in Guizhou, Chongqing, Chengdu and other places, becoming the largest snack brand in the southwest.

食 Doom cat (food, snacks)

Beijing, established in 2020, child nutrition snacks.

In March 2021, it received a tens of millions of dollars in rounds of financing. The investors were Xingnah Capital, Sanqiwen Entertainment, Jiyi Capital, SIG Hainan Asian Venture Capital Fund, and thick capital. In December 2020, he received millions of US dollars of angel round financing, and the investor was SIG Hainan Asian Venture Capital Fund. In September 2020, it received equity financing, and the investor was Lishui assets.

The product focuses on “health does not add, is good for nutritional support, and is interesting and fun packaging.” It has developed three major categories: snacks, main auxiliary food, and condiments. The main products include: Lactic acid bacteria jelly suction music, original fruit yogurt dissolved beans, fresh shrimp slices, high calcium beef -containing colostrum milk shells, etc.

品 Daily dark (food, snacks)

Shanghai, established in 2018, its own brand black chocolate brand provider.

In March 2021, it received over 100 million B financing, and the investors were Wuyuan Capital, Source Capital, Yuanxing Capital, and Yunmu equity. A+round of financing was obtained in December 2020, and the investors were source capital, Qingshan Capital, and iQiyi. In April 2020, it received $ 4.5 million in Series A financing, and the investor was Aoyama Capital. In August 2019, tens of millions of angel round financing was obtained, and the investors were Aoyama Capital, Deer Capital, and Yiyuan Capital. The founder is Lin Xi, who has worked at the Global Banking Department of HSBC Headquarters and co-founder Zhou Yan. He has worked in Good-Hope Capital and Cheng Ding Investment. Partner Susan has served as the head of product development in Costa Coffee.

Dark Premium, the main mellow elegance series; black milk darkmilk and so on.

Tiger Tutou Bureau (Food, Baking)

Hunan, established in 2020, baking goods.

In July 2021, it received nearly $ 50 million in Series A financing. The investors were GGV Jiyuan Capital, Tiger Global Management, Sequoia Capital China, IDG Capital, and individual investors. In March 2021, an angel wheel financing was obtained, and the investor was Sequoia Capital China and Challenger Capital.

The main products are Chinese cakes such as crisp biscuits, such as self -formula filling series (Pingtung Pineapple Crispy, Three Roses and One Cake).

蛋 Panda does not take cakes (food, baking)

Guangdong, established in 2017, baked goods.

In December 2020, it received equity financing, and the investor was XVC. In March 2020, tens of millions of A round rounds of financing were obtained. The investors were IDG capital and the head of the Taoist investment fund. In November 2019, tens of millions of Pre-A rounds of financing were received, and the investor was the head of investment.

Mainly operating a birthday cake, mainly promoting the flowing heart series, fruit series, Duobin Muste series, children’s series, afternoon tea series, double -layer series cakes.

、 、 ⑭ ⑭ ⑭ (food, oatmeal retail brand)

Zhejiang, established in 2016, oatmeal retail brand.

In December 2020, it received hundreds of millions of C financing, and the investors were Jingwei China, Gaoma Venture Capital, Black Ant Capital, Source Capital, and Xiangfeng Investment China Fund. In April 2020, nearly 100 million B rounds of financing were received. The investors were Black Ant Capital, Gao Lao Venture Capital, Source Capital Capital, Xiangfeng Investment China Fund, De Xun Capital, Jingwei China, and Gongsheng Investment. In December 2019, tens of millions of A financing was obtained. The investors were source capital, Xiangfeng Investment China Fund, and Dexun Capital. In January 2019, it received tens of millions of angel round financing, and the investors were Kaitai Capital and Dexun Capital.

Its main products cover yogurt, really eat more, meat pine controlled version, fruit dried oatmeal, fruit nuts, matcha iron konjac ravioli and other products.

、 、 ⑮ ⑮ (food, lohous)

Beijing, established in 2016, e -commerce loquat brand.

In July 2021, the B financing was obtained, and the investors invested in China Fund and challenger capital for Xiangfeng. In October 2020, tens of millions of A financing was obtained, and the investors invested in the Chinese fund for Qingliu Capital and Xiangfeng. In July 2020, the Pre-A round of financing was obtained, and the investors were Jinding Capital and Challenger Capital. In March 2017, millions of seed round financing was received, and the investor was the Eagle Fund. The founder is Wang Wei and has served as two major domestic tourism state -owned enterprises in China. The co -founder is so peaceful, a well -known domestic writer.

The main products are tiger skin and phoenix claws, braised pork trotters, etc.

、 Single grains (food, snacks)

Shanghai, established in 2017, and a tide brand social snack brand provider.

In September 2020, tens of millions of B financing was obtained, and the investors were white elephant food. In January 2020, it received 40 million A+round of financing, and the investor was Yang Dongyun. In June 2019, he received 60 million A financing, and the investors were Zhuoshi Capital, Tongchuang Weiye, and Chenhai Capital. In September 2018, it received equity financing, and the investor invested in Kai Rong. The founder is Yang Dongyun, who has successively served as the project manager, large regional manager, and category director of Guangzhou Procter & Gamble. The senior vice president of the hotel, the executive president/vice president, and director of the White Elephant Food Group.

The main products are potato chips, spicy strips, fast food noodles, and so on.

3. Easy to eat fast

① Huang Xiaogao (food, convenient fast food)

Beijing, established in 2020, is convenient for fresh food brands.

In June 2021, tens of millions of Pre-A rounds of financing were obtained, and the investors were investment in Jinshajiang Venture Capital, Zesheng Venture Capital, and Dexun. In March 2021, it received 10 million yuan of seed round financing, and the investor was one or three investment. The founder is Qianhai Dragon.

Huang Xiaoyu is positioned from Chinese fresh porridge. It has developed four light luxury series porridge products including abalone seafood porridge, bird’s nest silver -ear porridge, ginseng chicken porridge, and sea cucumber millet porridge.

② 3 meals with ingredients (food, convenient fast food)

Fujian, established in 2020, a new retail platform for semi -finished ingredients.

In June 2021, tens of millions of A+financing, the investors invested in Zhonghai and plum blossom venture capital. In December 2020, he received A round of financing, and the investor was Meihua Venture Capital and Yingnuo Angel Fund. Angel round financing was obtained in October 2020, and the investors were frozen online. The founder is Lin Zhiyong, a professional manager of Master Kang and Pepsi.

The semi -finished product of “3 minutes for big meals” is convenient for “3 minutes to make big meals”. The main business includes home convenience ingredients, including the independent brand Aoyano Niu, the deep sea, the star kitchen master dishes, and the net red restaurant dishes.

③ Jin Nian Tang (food, convenient fast food)

Guangdong, established in 2019, is a new brand of noodles.

In May 2021, the B financing was obtained, and the investor invested in Zhonghai and did not disclose it. In March 2021, tens of millions of A+financing, the investors were Xiahongshu and Xin Shi Xiang. In December 2020, he received a round A financing, and the investor was investing in Shang Cheng. In May 2020, the Pre-A financing was obtained, and the investors were investing in the source of capital and central securities. In June 2021, millions of angel round financing was received, and the investors were wild capital. The founder is Feng Kangkang, once an independent graphic designer and photographer.

Jin Noodle has two product lines. The first original soup product line includes three flavors: beef knife noodles (butter Sichuan spicy), tomato beef noodles, and pickled pepper beef noodles. The second product line is the top ten noodles in China. The classic restores ten regional noodles such as Shaanxi oil splash noodles and Henan mutton noodles.

④ Self -hi pot (food, convenient fast food)

Zhejiang, established in 2018, fast -food brand.

In April 2021, more than 100 million C ++ financing was received, and the investors were invested by Taikang. In February 2021, C+round of financing was obtained, and investors invested in prosperity. In October 2020, 50 million C financing was obtained, and the investors were CICC Capital, Jingwei China, and Zhongjin Company. In May 2020, he received over 100 million B financing, and the investor was Jingwei China. In November 2019, a round A financing was obtained, and the investor was Huaying Capital. The founder is Feng Kangkang, once an independent graphic designer and photographer.

Self -heating series: spicy hot pot, claypot rice; brewing series: snail powder, hot and sour powder, brewed rice, etc.

⑤ Porcelain surface (food, convenient fast food)

Zhejiang, established in 2020, the Chinese noodle brand.

In March 2021, it received a tens of millions of US dollars in rounds of financing, and the investors invested in Tiantu. Angel round financing was obtained in July 2020, and the investor was XVC. The founder Liu Xiu served as an executive as an executive for the US strategic consulting company and the first domestic New York Stock Exchange to listed on the IT outsourcing company.

The founding team of the porcelain surface selected and created these ten representative Chinese noodle products from the Chinese pasta culture.

⑥ lytic house (food, frozen rice noodles)

Fujian, established in 2012, quick -frozen rice noodle brand.

In March 2021, tens of millions of dollars in strategic financing, investors invested in prosperity. In July 2018, he received angel round financing, and the investor was Shunrong Capital.

Le cuisine has successively produced products such as Hong Kong -style meat clip, burst juice flowing sand bags, golden corn bapties, and Hakka taro dumplings.

⑦ Zhenwei Xiaomei Garden (food, portable food)

Shanghai, established in 2020, convenient food brand.

In March 2021, tens of millions of dollars A financing was obtained, and the investor was Sheng Sheng Capital. In December 2020, it received millions of dollars in rounds of financing, and the investors were the Innovation Workshop. In October 2020, it received a million -level US dollar angel round financing, and the investor was Zero 1 Investment. The founder Pu Civilization, once the senior purchasing director of Wal -Mart, Carrefour, delicious seven or seven, is hungry.

Products include crystal ruffled chicken, sauerkraut fish, black pepper beef willow, Gongbao chicken, old Shanghai green onion cake, etc.

⑧ Fudi Bao (food, frozen food)

Beijing, established in 2020, microwave -frozen food brand.

In March 2021, tens of millions of dollars A financing was obtained, and the investor was Sheng Sheng Capital. The founder Yu Wenbo has served as a central enterprise, and has 6 years of marketing experience in the Middle East, Southeast Asia, and Africa.

Cutting into the market with microwave -frozen dumplings, in the future, microwave seafood, microwave buns, microwave miscellaneous grains and other categories will be expanded.

、 Ramen said (food, one -stop ramen)

Shanghai, established in 2016, one -stop Japanese -style ramen semi -finished brand.

In January 2021, it received equity financing, and the investor was invested by Mai Xing. In December 2019, the B financing was obtained, and the investor was SIG Hainan Asian Venture Capital Fund. In November 2018, A+round of financing was obtained, and the investors were the Communist Yingcheng Star Investment, Zi Niu Fund, and Zhenge Fund. In July 2018, it received equity financing, and the investor was the challenger capital. In March 2018, 10 million A financing was received, and the investor was Jiacheng Capital. In November 2017, millions of angel round financing was obtained, and investors were challengers’ capital.

The main products have ramen with no regional flavor, such as Cantonese -style pork belly chicken flavor ramen, signature original dolphin ramen.

品 Baijia Food (food, convenient food)

Sichuan, established in 2016, is convenient for food brands.

In December 2020, it received equity financing, and the investors were Investment in Ji Gu Capital and Maixing. In September 2020, it received equity financing, and the investors were crowded capital and Yi Jian Capital. In June 2020, nearly 200 million B financing was obtained. The investors were Gaozhang Venture Capital, Moutai CCB Fund, One Three Capital, Tongchuang Weiye, Bin Fu Capital, Ningbo Hop Investment, and Gao Yan Capital.

The main products include convenient fans, convenient rice noodles, non -fried instant noodles, full -material noodles, convenient self -heating hot pots, convenient self -heating rice, Sichuan -flavored composite seasoning.

、 品 people (food, hot and sour powder)

Henan, established in 2017, hot and sour powder brand.

A+round of financing was obtained in September 2020, and the investor was Fengshang Capital. In May 2020, tens of millions of A financing was obtained, and the investors were innovative Yizhou and Zhonghui Capital.

The main products include the Fanca Fan Series, the Food Noodle Series, and the Food Magic Box Series (self -heating hot pot) and so on.

品 品 （（(food, convenient food)

Established in 2020, fast -food brand.

In August 2020, nearly tens of millions of Pre-A rounds of financing, the investor was Qingsong Fund.

At present, three series of turkey noodles, dry noodles, and cup noodles have been launched. In terms of taste, it includes salted eggs and green onion flavors, cream curry flavors, pepper hemp, and cheese flavors.

4. Said meal seasoning

① Meixin Food (food, composite condiments)

Jiangsu, established in 2017, composite condiment brand.

In June 2021, tens of millions of A financing was obtained, and the investor was Jin Ding Capital. In July 2018, the Pre-A financing was obtained, and the investor was Zhongke Yishang. In November 2017, an angel round financing was obtained, and the investors gathered capital.

Clear soup base series, sauce series, original tomato soup, Mats characteristic soup, beef liver -gravity soup, pork bone soup, pork bone white soup.

② Chrysanthemum Kaiwei (Food, Food Food)

Shanghai, established in 2020, a meal cooked food brand.

The main product is hand -tear vine pepper chicken.

③ Xibao Make Research (Food, Sauce)

Established in 2021, sauce brand.

In April 2021, the equity financing was obtained, and the investor was the new potential fund. In March 2021, nearly 10 million angel round financing was received, and the investor was plum blossom venture capital. The founder Chen He is looking for a national first -class chef.

The “one spoon into the soul” series combines a variety of flavors such as rattan pepper, M3 burdock, devil pepper, and mountain bamboo shoots. It has launched a variety of creative hot sauce including vines, broken magic peppers, mountain bamboo shoots, and wild bamboo shoots.

④ Full taste (food, condiment)

Anhui, established in 2020, condiment supplier.

In April 2021, the 50 million Pre-A round of financing was obtained. The investors were Jingwei China, Dangerous Peak K2VC, and 42 Capital. In January 2021, 10 million angel round financing was obtained, and the investors were K2VC and 42 Capital.

Mainly sell products such as soy sauce, vinegar, monosodium glutamate.

⑤ Add some taste (food, condiments)

Zhejiang, established in 2020, composite condiment research and development company.

In February 2021, nearly 10 million US dollars of angel+round of financing, the investors were Gao Ling Venture Capital, IDG Capital, Capital Capital, and Aoyama Capital. In November 2020, millions of angel round financing was received, and the investor was Aoyama Capital. The founder is Shen Yueren, who has been the operating director of the commercialization industry of Pinduoduo, and the director of the video beverage investment operation.

In addition, for the needs of young people, it has launched two series of “Each Sauce” and Japanese -style bibimbap “Fragrant Songson”, and the “Clock Kitchen” series for the dining table scene and Japanese bibimbap “Fragrant Sloodson”.

⑥ Little Bear drove (food, condiments)

Shanghai, established in 2020, condiment brand.

In December 2020, the Pre-A round of financing was obtained, and the investors were Gaoma Venture Capital, Challenger Capital, and Clear Capital.

Bear drove to the flagship store main business: home seasonings, barbecue seasonings, marinade and other products.

5. Prefabricated dishes

① Looking for lion (food, prefabrication)

Established in 2021, prefabricated vegetable brand.

In July 2021, tens of millions of angel round financing was obtained, and the investors invested in the source code capital and Tiantu.

The main products are mostly chicken noodles, spicy beef noodles, rattan pepper chicken noodles, and winter yin kung fu seafood noodles.

② Miaoxian (food, prefabricated vegetables)

Shanghai, established in 2019, is a plant -based product brand with soybean protein as raw materials.

In June 2021, millions of angel round financing was received, and the investor was the People’s Government of Gongshu District of Hangzhou.

The main selling points are zero cholesterol, hormone -free, antibiotics and low -calorie and low fat, and products do not contain adhesives.

③Cooook light cooking (food, RTC emerging brand)

Zhejiang, established in 2017, is the RTC emerging brand.

In June 2021, tens of millions of dollars A financing was received, and the investor was Yueheng Investment. In January 2021, tens of millions of angel round financing was obtained, and the investors were Aoyama Capital, Hunting and recruitment of online wars and Yueheng Investment. In January 2021, the equity financing was obtained, and the investor was Sanqi Tiansheng. The founder is Leo, who has sold the president of P & G’s channel for 3 years, and served as the brand marketing director of Olay, and then served as the president of the new hope video for 3 years. Co -founder Zhang Xiong has worked in the Procter & Gamble P & G for 3 years, and Baidu Nuomi comprehensive management has been in 1.5 years.

It mainly focuses on the young family kitchen scenes in high -level cities, providing foreign cuisine RTC products such as Western food, Japan and South Korea, Southeast Asia, and South American cuisine.

6. Food replacement food

① Eat (food, meal replacement)

Established in 2017, eating is a subscribing weight management brand.

In May 2021, it received 50 million A+round of financing, and the investor was Sanqi Mutual Entertainment Venture Capital Fund. In April 2021, the equity financing was received, and the investor was investing in Lexun. In July 2020, tens of millions of A financing was received, and the investors were Panda Capital. In December 2018, he received the Pre-A round of financing, and the investor was Guangzhou Securities. In August 2018, the angel round financing was obtained, and the investor was Haipng Capital and Zeng Yan.

The main product is a fat reduction meal.

② Ozak (food, meal replacement)

Tianjin, established in 2016, Ozak, an oat brand.

In April 2021, a round of financing was received in Series A. The investor was Jiayu Fund.

The main products are star products: yogurt fruit grain crispy oatmeal, small fairy peach yogurt crispy oatmeal and so on. Innovative products: bubble oatmeal, light salt series. Plant protein products: oat plant milk.

③ Heng Food (Food, Meal Replacement)

Zhejiang, established in 2012, replace meal replacement brand.

In March 2021, a round of financing of 100 million yuan was obtained, and the investors were Dachen Caizhi and Boyuan Capital.

Hengmei food cuts from the three major businesses of weight management, sports nutrition and health snacks. In weight management, the main products are bottled powder, sucking bags, meals, ketogenic coffee, milk tea, meal replacement sticks, and crushing candy. The “Liangpin Feiyang” protein meal was used for the “Liangpin Feiyang”.

④ FFIT8 (food, meal replacement)

Beijing, established in 2019, light body replacement protein stick brand.

In November 2020, tens of millions of A financing was obtained, and the investors were invested by BAI, thick capital, and Fosun Ruizheng Capital. In September 2020, tens of millions of equity financing was received, and the investors invested in territory capital and Zhiying. In July 2020, tens of millions of angel round financing was received, and the investors were Fosun Ruizheng Capital, Li Jing, and Dai Jun. In November 2019, the equity financing was obtained, and the investor was vitality. The founder is Zhang Guangming, who has served as the co -founder of the flight steward and an angel investor in the E driver.

The main products are protein rods. The separation of second -generation products cooperates with American raw materials MSG company. There are four different flavors: Oreo, coconut, cheese, and chocolate, all of which are sugar -free version.

⑤ WONDERLAB (food, meal replacement)

Established in 2019, nutritional food replacement food brand.

A+round of financing was obtained in July 2020, and the investors were IDG Capital and Kaihui Fund. In November 2019, a round A financing was obtained, and the investor was alack capital. In March 2019, millions of Pre-A rounds of financing were received, and the investors invested in Tiantu. In January 2019, it received a million -level angel round financing, and the investor was a lascivious Pat Salad. The founder is Xiao Guoxun, the head of the former P & G area, and the founder of Lu Shang Real Estate.

The main products are staple staple salads for fat loss and muscle, including meal replacement powder, fructonous jelly, protein rods, meals and protein milkshakes. At the same time, they have WonderLAB beauty nutrition brands. Users can buy products through WeChat malls.

7, rice noodles and oil

①Guisheng rice (food, natural food)

Zhejiang, established in 2015, independently develops and produces natural food.

In January 2021, the 10 million Pre-A round of financing was obtained. The investors were Gu Yin Capital, Haoxin Capital, and individual investors.

The main products are natural food.

8. Chain catering

① Wuye noodles (food, catering)

Shanghai, established in 2021, staple catering chain operator.

In July 2021, A+round of financing was obtained, and the investor was Gaozhang Venture Capital. In June 2021, 300 million A financing was received, and the investor was Dinghui Investment and B Capital. Angel round financing was obtained in April 2020, and the investor was Wang Cen. Founder Sun Lei has served as a listed company responsible for informatization big data and marketing executives.

The main products are noodles. In addition to the main noodles, Wuye noodle shops also provide soup noodles, rice, side dishes and other dishes. Waiting for new retail products.

② Grandpa Xianwei (food, catering)

Established in 2020, catering brand.

In July 2021, the 60 million PRE-A round of financing was obtained. The investors were source codes, Gaoma Venture Capital, and Yiqiu Capital. In December 2020, the angel round financing was obtained, and the investor was a global Knights who bought the Knights and Sanqisheng.

It has launched Chaoshan flavor products such as Fat Dangjia Beef Sauce, Fat Dangjiashan Sauce, as well as the typical Chaoshan characteristic seasonings and such typical Chaoshan special seasoning and “fried garlic mixing sauce” and “fried green onion sauce” Chaoshan flavored snack -lemon oil citrus boneless phoenix claws are about to be launched, and then they will also deploy halogen and prefabricated dishes.

③ Yongding Gate Electric Bake (Food, Catering)

Beijing, established in 2020, old Beijing barbecue brand.

In July 2021, nearly 10 million angel round financing was received, and the investors were Meihua Venture Capital and Taihe Dingchuan. The founder Wang Yu once founded the diamond brand “diamond fable”.

The main products are large steel skewers made of fresh meat and hand -cut meat.

④ Noodle noodles (food, catering)

Jiangsu, established in 2012, provider of pasta catering brand.

In July 2021, nearly 800 million E financing was obtained. The investors were CMC Capital and Congress Capital. Tencent Investment and Longhu Capital. In November 2020, the 450 million D round of financing was received, and the investors were Tencent Investment, Longhu Capital, and Huaying Capital. In July 2019, 100 million C financing was obtained, and the investors were the absolute fund and Tiger Tong Fund. In October 2016, he received 50 million B financing, and the investors were invested and happy investment. In October 2015, 30 million A financing was received, and the investors were gathered capital capital and Wuhan Hezhongchuang Investment.

The main products include the noodle noodles, the noodles of the Hetu, and the fried rice of the Fufu, and the rice fishing rice.

⑤ Hot braised food (food, catering)

Shanghai, established in 2019, halogen -based catering brand.

In July 2021, an angel round financing was obtained, and the investor was Sequoia Capital China.

The categories involved in hot halogen include food, vegetarian food, seafood, staple food (powder, noodles), etc., which can be staple and snacks. The exclusive ecstasy chicks, fat sausage noodles, ace pig hands and a small wing tip of the hot -haired ecstasy.

⑥ (food, catering)

Beijing, established in 2014, catering chain brand.

In June 2021, it received over 100 million C financing. The investors were Luthek Capital, Heroes, IMO Ventures, IDG Capital, and Senma Clothing. In January 2021, the B+round of financing was obtained, and the investor was tomato capital. In April 2018, tens of millions of B financing was obtained, and the investors were Morima Clothing and shared investment. In December 2015, tens of millions of A financing was obtained, and the investors were sharing investment and rich capital. In July 2015, tens of millions of A financing was obtained, and the investors were investing in Dingtian. In August 2014, millions of angel round financing was obtained, and the investors were IDG Capital and Zhenge Fund. In May 2014, nearly one million seed round financing was received, and the investor was K2VC.

The offline sales and online community marketing of Hunan Changde beef rice noodles. The main products include braised yellow beef rice noodles, Wuliu Tangba boring spicy beef powder, Fuliu Hall Bulk beef powder, etc. Users can use physical stores Or buy on online flagship stores.

⑦ Xiaomanjiao (food, catering)

Shanghai, established in 2015, the first brand of O2O Spicy Spicy in Shanghai.

In June 2021, a round A financing was obtained, and the investor was Qifu Capital. In February 2019, the Pre-A financing was obtained, and the investor was the fund. In October 2018, he received angel round financing, and the investor was tomato capital.

The main products are Malaine.

⑧ Burning abalone (food, catering)

Beijing, a characteristic catering brand of “abalone juice+small bowl of vegetables” in 2017.

In June 2021, millions of angel round financing was obtained, and the investors did not disclose. The main products are small bowls.

、 、 ⑨ ⑨ (food, catering)

Guangdong, established in 2018, catering brand.

In May 2021, nearly 100 million A financing was received, and the investor was tomato capital. The main item is the main item.

食 食 ⑩ ⑩ ⑩ ⑩ ⑩ (food, catering)

Beijing, established in 2018, chain bombing brand.

In May 2021, nearly 100 million A+financing was obtained, and the investors were Huaying Capital, Happy Capital, and Yuanhe Original Point. In January 2021, a round A financing was obtained, and the investors were pleasant capital and Yuanhe origin. In May 2020, the Pre-A financing was obtained, and the investors were Kuaidao Capital and Daoka Capital. In December 2018, an angel round financing was obtained, and the investors discovered the venture capital. The founder Yuan Zelu once served as a product manager at Baidu, and at the end of 2013, he co -founded the Master West Master’s meat.

In June 2021, tens of millions of A financing was obtained, and the investor was Jin Ding Capital. In July 2018, the Pre-A financing was obtained, and the investor was Zhongke Yishang. In November 2017, an angel round financing was obtained, and the investors gathered capital.

The main products are fried skewers.

、 品 ⑪ (food, catering)

Shanghai, established in 2019, chain snack brand.

In April 2021, tens of millions of angel round financing was received, and the investors were Yuanjing Venture Capital and Daosheng Capital. The founder Chen Junqi has served as the new retail business group of Yiguo Group. He has served as executive directors and directors such as our kitchen, good neighbors, and fresh life group.

At present, the bandit bandit skewers (cold pot skewers, bowls chicken) are core standards. The team developed and developed the rivers and lakes, the spicy chicken, the crispy intestine of the rivers and lakes, the crispy intestines of the rivers and lakes according to the user’s offline food habit habit. Wait for products.

品 食 （⑫ (food, catering)

Hunan, established in 2016, catering service provider.

In April 2021, 500 million B financing was obtained, and the investors were investment in Sequoia Capital China, IDG Capital, and Huaping. In February 2020, nearly 100 million A financing was received, and the investor was Jiahua Capital.

It is mainly folk catering and excavate regional folk snacks.

Uncle Ramen (food, catering)

Shanghai, established in 2020, chain catering brand.

In April 2021, it received equity financing, and the investor was plum blossom venture capital. The main products are nutrition, fresh, and authentic Japanese ramen.

、 ⑭ ⑭ (food, catering)

Shanghai, established in 2015, Internet catering brand.

In March 2021, millions of angel round financing was received, and the investor was a shareholder of a listed company. The main products are meals.

— END –

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