As a must-have item in men’s wardrobes, jackets have been deeply loved by men since their birth.

Why does “jacket” have “gravity”?

Take a look at the history of the jacket and you’ll see why this costume is so popular. As a product of its origins in the Middle Ages or early Renaissance, it was originally a short-fitting version of the blouse worn by the workers. Lapels, plackets, and snaps or zippers make this garment easier to wear. It is precisely because the jacket has a higher convenience and reduces the distraction to work, making it instantly popular. plus

Jacket

is like a tough guy,

Fortitude and neatness

, it also looks more vibrant when worn. By the beginning of the eighteenth century, jackets had become the standard overalls of city dwellers.

After this, the jacket gradually jumped to become a fashion darling,

The reason comes from the constant innovation of jacket design

。 With the advancement of different aesthetics and technology in different eras, jackets are constantly being developed in terms of material and shape, which makes the jacket family’s product line grow day by day, and thus many classic and immortal styles have been born: Harrington jacket, aviator jacket, baseball jacket…

In the last century, the emergence of sub-youth culture such as rock music and hippies revolutionized the history of jacket clothing. At the time

The jacket is no longer just a garment, but more like a spiritual expression

。 The fashionable young people in jackets all harbor the idea of a hero, they believe in liberal ideas, oppose all secular stereotypes and monopoly capital rule, resist foreign aggression and apartheid, and have a strong spirit of criticism and reflection, and the jacket is the external sign of their inner spirit!

Pragmatic dressing, diversification of design forms, external expression of the inner self… all these factors make the jacket infinitely attractive and become a must-have clothing style for men to show their self!

The birth of the strongest “jacket gravity”

By the end of the century,

The jacket is still writing its own legend

。 There is a menswear brand in China, and their slogan is “39 years of continuous improvement of jackets”, which has been focusing on business casual menswear with jackets as the core. Since 2016, they have been using jacket special shows to showcase their R&D design and ideas for jackets.

This brand is K-BOXING menswear. On March 13 this year, Jinba Menswear held his third jacket show with the theme of “jacket gravity” at the “Shenkeng Hotel”, one of the world’s top ten architectural wonders. From the cloud runway in Shanghai Center in 2016 to the “geocentric show” at an altitude of minus 88 meters, Jinba Menswear became the first brand in the world to walk the lowest runway.

Without further ado, let’s hurry into the show and feel how strong this gravity really is!

The show in the center of the earth, star-studded

Oscar actress and “Captain Marvel” star Brie Larson made her first appearance on a Chinese brand runway, wearing a superhero-inspired show jacket in K-BOXING menswear, which was particularly heroic.

Model actor Gao Weiguang also wore K-BOXING men’s 2019 spring jacket new products to the show that night.

Gravity is unbounded, men wear and women

In addition to the help of stars, the jacket special show also added a special one

“Men’s and women’s wear”

This has also become another highlight of this show.

The new generation of international supermodel Wang Xinyu and emerging female model Liu Xinjie

Appeared on stage menswear show, hand in hand with 5 people

International male models Zhao Qinghe, Li Chen, Li Jin, Li Yukun and Yang Shao

Walk the same stage and show the strong and neat style of the jacket from a female perspective.

The new generation of international supermodel Wang Xinyu

Emerging female model Liu Xinjie

“Placeholder” jacket fashion quack

The biggest highlight of the jacket show must be in the show itself! 60

Set show

The style condenses the craftsmanship and creativity of Jinba menswear for business casual jackets. Led by an international design team led by the brand’s new CEO and Creative Director Hong Boming, it gradually explores the inner layers of men, from high-end Italian custom fabrics, multi-color aesthetics, structured avant-garde silhouettes, futuristic deconstruction and superposition, visual geometric segmentation to modern expressions of oriental culture.

Using the jacket as a carrier, it is created by black, white and gray as the base notes, connecting bright orange yellow, vibrant gray blue and elegant Bertus wine red

Multi-color aesthetics

。

Visualize geometric segmentation

The geometric lines are spread out in avant-garde abstraction. Visualized segmentation, mirror flipping, and superimposed interspersed with landscape-printed fabrics trigger a strong, tough heroic style and the inner boldness and energy of contemporary men.

A modern expression of oriental culture

Extracting classic oriental humanistic forms, as well as totems representing the power and feelings of Chinese men – dragon patterns and landscapes – geometric deconstruction and digital expression, so that traditional patterns can rejuvenate the times and be printed in contemporary dress. It is derived from the confidence of oriental culture, but also the modern inheritance and interpretation of oriental aesthetics.

Future deconstruction overlay

The deconstructed multi-pocket design, the double overlay of the inner placket and neckline, and the details of the shaped lapel lapels are exquisite. Discover the balance of contemporary masculine elegance and individuality in the architectural-like layered structure, and revitalize jackets through innovation and reinvention.

Structured avant-garde silhouette

The enlarged silhouette accentuates the masculine posture with subtle exaggeration. Sleek shoulder pads, flyers and a high-split fit are trend-breaking, while creative zips are both functional and decorative. The unique details such as double lapels and hooded high collars with a sense of pioneer division are simple and extraordinary.

This jacket show also shows the first cooperation between Jinba menswear and the Marvel brand – the Marvel series show, injecting the heroic complex of contemporary men into the “jacket” category. Unwilling to express conventional brand fusion, the designer refines the brand genes, focuses on the “jacket” category, and uses fabric stitching, geometric line segmentation, custom jacquard, classic patterns and other design elements to integrate Captain Marvel, Iron Man, Spider-Man, Avengers and other design elements. Interpret the perfect progression from ordinary life characters to heroes of the times, and pay tribute to mortal heroes.

The “jacket gravity” has not stopped

“We wanted the jacket to be not just an everyday garment, but a work with spiritual power, through which men can express their inner energy and become an external language for them to express their emotions.” – said Hong Boming, CEO and creative director of the brand. A men’s clothing brand that can dig deep into the inner heart of men can make jackets into clothes with soul. How can such a fashionable and young and ingenious brand not love more?

Now, the Marvel series of men’s Marvel series products Captain Marvel has been dazzlingly listed!

Long press the mini program code below to buy the Marvel series of products Captain Marvel!

Product Recommendation: Men’s jacquard fabric QY190152-7#