Beijing News (Reporter Liu Jiaqi) sports brand Nike recently launched the Infinalon yoga series clothing, mainly women’s yoga tops, in addition to tight suits, tights, corsets, shorts, etc. The new product is made of self-developed Infinalon fabric, with the characteristics of light and thin, high elasticity, etc., priced at 200 yuan to 600 yuan, currently the official website only three yoga leggings are on sale.
Photo: Screenshot of Nike’s official website
In January 2019, Nike launched its first yoga series of clothing, mainly aimed at the male group with a high proportion of Nike consumers, and the brand has said that “yoga is the basic training program of all professional sports”. In the new collection, Nike not only turned its attention to women, but also introduced new fabrics, or to compete with lululemon.
With original fabric technology, lululemon has been focusing on the yoga clothing market and has achieved a high market share, and yoga pants are priced at about 1,000 yuan. According to the brand’s official website, lululemon has a total of 9 fabric technologies and can produce 22 kinds of fabrics with different textures. In addition to its design philosophy, lululemon is also good at bringing consumers together through community culture and activities.
Lululemon currently has a market cap of $31.9 billion, up 189% from January 2, 2019. Some analysts pointed out that lululemon is developing in the same way as Nike, and from 2004 to 2018, the compound growth rate of lululemon’s annual sales exceeded 45%. In recent years, lululemon has begun to try to enter the market of clothing other than yoga, such as running, swimming, training, etc., and the growth rate of its business in the sports women’s wear market in 2018 has exceeded that of Nike.
Beijing News reporter Liu Jiaqi
Edited by Li Zheng Proofread by Li Xiangling