Binzhou Daily/Binzhou Netnews
On January 20, when walking into Liu Jinmei’s home in Diquan Village, Huangsheng Town, Zhanhua District, Binzhou City, several peasant women were busy cutting, sewing, laying cotton wool, molding and other work, and put a lot of cotton clothes on the clothes board.
Liu Jinmei (left) tries on newly made cotton clothes for Li Jingyan, the daughter-in-law of the post-90s generation in the village
Liu Jinmei, who was trying on a big red cotton coat for Li Jingyan, the daughter-in-law of the post-90s generation in the village, said quickly: “Station Manager Meng, you see how beautiful Jing Yan is wearing this cotton jacket, more beautiful than the graphic models in those online stores.” ”
Liu Jinmei and customer service Zhang Fujian check the sales of cotton clothes in the online store
And Zhang Fujian, who works as a customer service for Liu Jinmei’s cotton clothing online store, is a college undergraduate, because of the epidemic, he went home early for winter vacation, and came to Liu Jinmei’s home to do online store customer service, not only exercised himself, learned knowledge, but also had a certain income every day.
Liu Jinmei (first from left) assists the technicians at home to do a good job of cutting
Liu Jinmei’s cotton clothing business has led to an increase in the income of the villagers
Speaking of the current online cotton clothing business, Liu Jinmei said: “It’s winter and it’s close to the Spring Festival, cotton cotton clothes are indeed warm, maybe many people have nostalgic thoughts, the business is surprisingly good, hundreds of pieces are shipped every day, six or seven people in the family just prepare goods and deliveries, they have to be busy until two o’clock in the morning, and there are thirty or forty people in the two villages outside the world to make cotton clothes handicrafts for my online store!” This set of cotton clothes is divided into two pieces of cotton jacket and cotton pants, there are specially cut, there are specially laid cotton wool, and there are special hand sewn, dry hand sewing this work is mostly older women, generally neat points can make two sets, easily earn fifty or sixty yuan a day, a winter income of at least three or four thousand yuan, and these peasant women who help work at home, according to the work more work less than 80-150 yuan a day. ”
Uncle Zhang Hongxi sent the cotton clothes made by his wife in time
While talking, a septuagenarian uncle came to deliver the sewn cotton coat, he said that his name is Zhang Hongxi, 76 years old this year, is near Niujia Village, this cotton coat was sewn by his 73-year-old wife, his family has four children, all filial piety, life is also very good, but his wife will make this traditional handmade cotton coat when she is young, and now there is this opportunity to regain this handmade work, not only to enrich the old age, but also to increase part of the income, to the New Year, to send a small red envelope to the grandchildren, did not use the pension money given by the children, feel very proud.
Liu Jinmei’s cotton clothes are all made of the best cotton wool
At present, Liu Jinmei’s cotton clothes are sold all over the country, especially near the Spring Festival, Liu Jinmei’s cotton clothes are favored by the market with its unique pure handicrafts, traditional craftsmanship and green environmental protection, a nursing home in Ningxia ordered 164 sets for the elderly, and a monastery in Zhejiang also ordered a lot of cotton clothes, and other orders are also a lot. Under the general situation of national epidemic prevention and control, this year’s cotton clothing business has been burned through e-commerce platforms, and sales have continued to rise.
Speaking of the entrepreneurial history of online sales of cotton clothes, Liu Jinmei said that firstly, her unyielding personality and her husband’s strong support and cooperation, and then the technical support of her son Zhang Zhiwei, who graduated from Shandong University with a bachelor’s degree and a master’s degree from Shanghai Jiaotong University.
Zhang Zhiwei, who graduated from Shanghai Jiaotong University with a master’s degree, not only provided technical support for his mother’s online store, but also helped build a village-level e-commerce service station in Diquan Village during the epidemic prevention and control period last year.
It turned out that Liu Jinmei, born in 1969, has been interested in making clothes since she was a child, when she was a teenager, her cousin and a few other people went out to spend money to learn cutting, and brought back a notebook for making clothes, Liu Jinmei just looked at the contents of the notebook, and directly cut and made clothes, and finally those who went out to learn to cut several people did not succeed in making clothes, and Liu Jinmei became a master of cutting clothes in the four villages outside. When Liu Jinmei was twenty years old, she rushed to sell clothes, and at the end of the eighties, a fair net income of about 20 yuan, which was a lot of income at that time, until 1993 married her husband Zhang Xinze, who worked in Zibo, the couple began to ship from Zibo to sell clothes together, and over time also planted several acres of winter jujube orchards, and lived a relatively wealthy life.
The turning point was in 2013, on the way back from a trip to Zibo, Liu Jinmei listened to someone in the car selling cotton clothes online, and made a net profit of more than 200,000 yuan a year. Just in Shandong University freshman son Zhang Zhiwei found out, through online collection of information and other ways, helped his mother open an online store, and carried out store design and operation and other work, when Zhang Zhiwei first opened Zhang Zhiwei also said to his mother don’t look at the current is not busy, maybe in the future to hire someone, Liu Jinmei was a joke, did not expect that just a year later, the business will be better.
In 2013, Liu Jinmei still took the sale of clothes as the main business, the online store sold cotton clothes as a side business, and she also served as customer service, in the form of processing fees, more than a dozen people in the village to make cotton clothes, at that time cotton clothes were only sold to Henan, Jiangsu, Shanxi provinces, with the increase in sales, the next year Liu Jinmei let her brothers and daughters-in-law help do customer service, the online store as the main business, no longer rush to sell clothes, those few acres of winter dates were also contracted to others to plant.
Because of the large volume of delivery, the express delivery point directly goes to the home to pick up the goods
So far, more than 40 people have processed cotton clothes for Liu Jinmei’s family, including some poor households, which has also increased their family income. At the same time, the family employs two customer service and six housewives who have been helping with pre-cutting and shipping for many years. The owners of Yuantong and SF Express points in the town regularly come to their homes to pick up goods, and the delivery is also very convenient.
Speaking of future plans, Liu Jinmei said that the current development momentum of e-commerce platforms is good, and government policies are also supporting, in the future, we must continue to do a good job in the online store business, and at the same time can drive more people around us to become rich; The second is to actively learn new knowledge such as short videos and live broadcasts, and live to learn. Liu Jinmei also said that the traditional craft of making cotton clothes must be passed on, and only if there is demand, trading and income in the market, can the craft of making cotton clothes be passed on from generation to generation.