In winter, snowflakes fly. Yesterday, a cold wave swept through the central and eastern regions of China, with strong winds, cooling, rain and snow. Accompanied by romantic snowy scenery is “cliff-like” cooling, and many members of the public lament that “cold as the winter solstice”. With the “strongest cold wave”, Suning.com clothing and home textiles warm category ushered in an explosive “rush to buy”, 5 times more than last year. The data shows that in the past few days, sales of all categories of thermal products, including down jackets, woolen coats, thermal underwear, autumn clothes and autumn pants, winter boots, home clothes, duvets, blankets, etc., have grown rapidly. Consumers across the country entered warm mode ahead of schedule.
Suning Tesco Double 11 data shows that among many warm clothing, compared with autumn clothes and autumn pants, down jackets, as a winter warmth must-have, are strongly sought after by consumers. On November 3, Suning Tesco Bosideng Super Brand Day, sales increased by 398% year-on-year. At the same time, on the day of Lidong, Suning Tesco sold red bean fluffy underwear, sold more than 20,000 pieces in the Douyin live broadcast room, the sales amount exceeded 2.1 million, a year-on-year increase of 523.48%, Suning Tesco clothing person in charge said that the price of this red bean thermal underwear continued until the day of Double 11, and sales are still growing. The cold wave drives Suning.com clothing home textiles The average daily order of “warmth” doubled, and Suning.com became the first choice for winter.
According to the meteorological department, in the next 10 days (November 7-16), the average temperature in most parts of the country will be 2°C-4°C lower than the same period of the year, and the local temperature will be about 6°C lower. In addition to the cold wave on the 7-8th that will continue to affect China, bringing windy cooling weather to North China and its southern regions, on the 13th-14th, another wave of cold air will affect most of North China and the southern part of Northeast China, and the temperature will drop by 4 °C-6 °C.
In order to ensure consumers’ timely heating, during Double 11, Suning.com selected many brands of warm goods, including down jackets, thermal underwear, knitwear, leggings, home wear and other categories, so as to facilitate consumers to purchase complete home cold equipment in one stop. Among them, Hongdou underwear 2 pieces 5 discount, Mark Huafei 2 pieces 1.5 discount, duck duck down jacket full 399 minus 200, snow fly down jacket full 399 minus 200, Ubras full 200 minus 30 and other value-added brands for consumers to buy. In addition, there are some star new products online, duck duck down jacket global brand spokesperson Li Yifeng the same down jacket, the original price of 599, double 11 to hand price of 399 yuan.
In addition, this year’s Double 11, in addition to giving everyone a warm winter equipment benefit, Suning.com also cooperated with major clothing, home textiles and small household appliance brands, together with Zhang Yixing Fan Charity Fund and Nanjing collaborators, to launch the “Warm Winter Better Life” activity online, targeting left-behind children in difficulty, so that they can not only sleep warmly this winter, but also let them wear trendy fashion. At present, the number of retweets of the event has exceeded 20,000, and tens of thousands of warm winter materials have been raised, and I have to like this wave of heart-warming activities of Suning.com!