Nowadays, not only women are interested in sexy lingerie, but also men are interested in sexy lingerie, and some retailers have begun to sell sexy lingerie tailored for men online. These lingerie include thongs, suspenders and even men’s bras.
Australian brand Homme Mystere launched men’s sexy lingerie in 2008, but has only recently started offering online shopping.
Hugo.com learned that men’s sexy lingerie attracts consumers from more than 30 different countries, including Russia, Canada and the United States, confirming the popularity of this type of lingerie around the world.
In the market, women have always had a wide variety of underwear to choose from, but until now there are not many underwear that men can choose from – mostly ordinary cotton underwear. Australian couple Brent Kraus and Lara Kraus created the brand to provide more options for men.
According to HommeMystere’s website, “Men’s sexy lingerie is in an ambiguous range and is destined to be ‘not exciting enough’ for adult stores and ‘too antagonistic’ for mainstream retail stores.” More and more men find it comfortable to wear sexy fashion lingerie with a light texture. ”
Online retailers now offer many styles of sexy lingerie for men, including lace-up boxer panties, suspenders, thongs, and even bras. All male sexy lingerie looks like female sexy lingerie, so they are specially designed for the male body.
HommeMystere said, “Our goal is to provide men with a wide variety of trendy lingerie based on body type rather than gender. The company positions its customers as “male, married, over 40 — with impeccable taste, a keen eye for lingerie, and a need for luxury clothing but not for showmanship.” Want something new and get excited to buy it. ”
While many believe that HommeMystere was designed to cater to the gay community, a recent survey by the company revealed that 90% of consumers are actually in heterosexual relationships. The brand’s promotional ad shows a man jokingly posing with a woman wearing lingerie designed by HommeMystere.
However, retailers stress that they only want to offer luxury goods to men, whether they are gay, straight, vegetarian, Republican, Anglican, Martian or otherwise.
Speaking about why men like to wear sexy lingerie, Brent said: “I think they men really like the feeling of wearing bras. I don’t know if they like the feeling of tightening their chest or something else, but they just go for that feeling. ”
(Compiler/Hugo.com, Vergali, Translated by He Zhiyong)
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