Editor|Yoko
-Latest Financing-
Confinement care brand Santa Bella received a C2 round of strategic investment from Chinese Life
Image source: Santa Bella website
Recently, the domestic high-luxury confinement care brand Santa Bella and its parent company Become International announced the completion of a new round of financing, exclusively invested by Chinese Life, a large state-owned financial and insurance group. This round of funds will be mainly used to upgrade the business and expand the layout.
Founded in 2017, Become International owns the high-luxury confinement care brand Santa Bella, the light luxury confinement care brand Baby BELLA, Guanghetang focusing on women’s maternity nourishment, and the home care brand Becarejia, Becom Nursing School, etc., whose services cover pregnancy care, confinement care, home care and online health management.
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In recent years, a number of domestic leading investment institutions have successively entered the maternal and child care industry, deeply building a closed loop of upstream and downstream chains of life and health. As a leader in the industry, Become International has accumulated great popularity and industry barriers, and believes that it will continue to promote the upgrading of the industry with the ability to obtain insurance funding.
Children’s personal care brand Turtle Dad completed a pre-A round of financing of nearly 100 million yuan
Image source: Turtle Daddy official website
Recently, the domestic cutting-edge children’s personal care brand Turtle Papa completed a preA round of financing of nearly 100 million yuan, led by Zhongyuan Capital and followed by Qingrui Venture Capital.
Founded in 2019, Turtle Papa is a children’s personal care brand focusing on 3-12 years old, with the brand concept of “mothers can choose with confidence, children rush to use”, to create safe and interesting children’s washing, children’s emollient, and child protection products for people.
Even under the impact of the epidemic, China’s mother and baby market is still showing a trend of rising against the trend, expanding in scale and will continue to grow in the future. Driven by the trend of upgrading, refinement and diversification of childcare consumption, the potential of children’s personal care brands such as Turtle Papa Lipapa will continue to be released.
Dairy provider Better Dairy received Series A funding
Image credit: Pexels
Recently, British dairy provider Better Dairy announced the completion of a $22 million Series A financing, co-led by RedAlpine and Vorwerk, and co-invested by Happiness Capital, Manta Ray, Acequia Capital and Stray Dog Capital. This round of funding will be used to accelerate the research and development of vegan cheese and team expansion.
Founded in 2019, Better Dairy produces dairy products primarily through precision fermentation.
With the change of lifestyle of consumers at home and abroad, the enhancement of sustainability awareness and the rise of lactose intolerance, the market size of the dairy substitute industry will continue to grow in the future. As a start-up, Better Dairy’s brand vitality and potential are unpredictable with financial support.
MI TERRO, A DEVELOPER OF NEW MATERIAL SYNTHETIC BIOLOGY, RECEIVED ANGEL ROUND FINANCING
Recently, MI TERRO, a developer of new material synthetic biology, completed a multi-million dollar angel round of financing, led by Astanor Venture. This round of financing will be used for team expansion, production investment and technology research and development.
MI TERRO was founded in 2018, mainly through the patented technology of food protein extraction plastic wrap, to produce packaging materials that are completely degradable in nature without causing pollution to the soil.
In fact, a large amount of food is wasted globally every year, and hundreds of millions of tons of plastic packaging are causing white pollution. Relying on MI TERRO’s cutting-edge technology can not only solve global environmental problems, but also further create more environmentally friendly products, which is a win-win for the entire industry and the ecological environment.
-Technology News-
Apple’s spring conference is scheduled for March 9
In the early morning of March 3, Apple confirmed that the spring conference will be held online at 2 a.m. Beijing time on March 9.
The invitation did not disclose any product information, but according to foreign media reports, Apple will bring a new color iPhone 13 series in the spring of this year.
Compared with previous years, the date of this conference is earlier, and in the fierce market competition, the situation of industry leader – Apple does not seem to be easy. At the same time, under the influence of the global chip shortage, whether new products can maintain supply is also a big challenge.
-Brand Strategy-
Xiaohongshu creates the “Anfu Road Online” project
Image source: Little Red Book
A few days ago, Xiaohongshu officially launched the Anfu Road online project, with the concept of good design and closed eyes, to create an online collection place for China’s original designer brands.
As a new attempt of Xiaohongshu’s trading business, the platform will bring together high-quality designers and design brands with tonality, texture and design concepts to jointly talk about the “value of good design”. At the same time, Xiaohongshu joined hands with five star brands and well-known designer brands such as Li Ning, CANOTWAIT_ and WallpaperSTORE in China to build online POP UP stores for limited-time boutique sales.
In the past two years, many designers have begun to settle in Xiaohongshu to share their work and daily life and bring inspiration to users. As a diversified lifestyle platform, Xiaohongshu merges its community and e-commerce businesses to further promote direct dialogue with consumers and shorten the distance between brands.
Swedish feminine hygiene products Libresse linked with Yongpu coffee
Image source: Libresse website
A few days ago, Swedish feminine hygiene brand Libresse linked with Yongpu Coffee to launch the initiative #Put sanitary napkins on the table, everyday like coffee#. Previously, Libresse co-brand spokesperson Zhou Dongyu released #Menstruation Not Hidden #Theme TVC to support the regularization of menstruation with actions.
Facing menstruation means the awakening of women’s consciousness and the advancement of their rights, as early as 2019, Libressevil’s #Menstruation Not Hidden # project was launched. Over the years, the brand has been a vocal voice for women and has contributed to advancing their rights.
Ruli Relief teamed up with niche women’s brand “Reducing the burden on the earth and reducing pressure for women”
Image source: Ruli Relief official micro
On the eve of March 8th, Ruli Relief teamed up with 7 healthy and trendy niche women’s brands to promote “reducing the burden on the earth and reducing the pressure on women”!
On the earth, Ruli believes in and sees the power of women in environmental protection, and technological menstrual pants can reduce the ecological and environmental pollution caused by disposable menstrual products; The brand hopes to help women achieve “no plastic free” menstruation while jointly protecting the earth home of mankind.
At the same time, Ruli Relief gave many women an exclusive discount of “SelfLove” of 85%, advocating women to care for themselves, family and friends.
Ruli Relief combines the topics of “women” and “earth” this time, so that people can include more love while caring for themselves. I believe that women can easily love the earth while loving themselves.
-Fashion Trends-
Scarlett Johansson launches The Outset, her personal skincare brand
Image source: The Outset website
Recently, the famous American actress Scarlett Johansson announced the launch of her personal skin care brand The Outset. The brand is a plant-based, eco-friendly skincare brand with the tagline “Return to the essential.”
The brand currently has six products, including day creams, night creams, lip balms and cleansers, ranging from $28 to $54. The product uses the patented Hyaluroset Complex formula with a special combination of plant raw materials as a hyaluronic acid alternative.
In fact, Scarlett began envisioning the brand five years ago. On the one hand, it is his own curiosity, and on the other hand, he loves beauty and skincare. Coupled with Scarlett’s star effect, this brand already has a high fan base.
Cartier accused Tiffany of stealing fine jewelry trade secrets
A few days ago, Cartier, a French jewelry brand under Richemont, filed a lawsuit against Tiffany, an American jewelry brand under the French LVMH group, accusing the latter of violating a non-compete agreement and stealing its fine jewelry trade secrets.
Cartier asked the court to order Tiffany to return and prohibit the use of the trade secrets obtained, as well as a certain amount of damages.
In fact, back in 2014, Cartier had a trade secret legal dispute with Tiffany. This time, “entangled” again, not knowing who will have the last laugh.
Dior Releases Fall/Winter 2022 Collection with Smart Sets
Image credit: Dior
A few days ago, Dior released the Fall/Winter 2022 collection show, and creative director Maria Grazia Chiuri launched tights and smart suits that can adjust body humidity and temperature.
The BAR JACKET of this new-age Dior suit is based on innovative technology from D-AIR Labs, a startup that specializes in making kits for Antarctic scientific experts, transforming the original structural design of the suit into a unique intelligent system that regulates body humidity and heats up when necessary.
In recent years, luxury brands have become more focused on digitalization and intelligence, a trend that is gradually reflected in their various product lines, and the launch of the smart suite by Dior is a testament to this trend.
TOP HER|Record women’s growth value and business value
Pendant Precision Media|She Economic Integrated Marketing|Data Growth Decision-making|High Net Worth Community Economy
Beijing, Shanghai, Hong Kong, New York, London, Vancouver|topher@topherglobal.com
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Image credit: Pexels