People’s Network Beijing November 2 (Reporter Li Wei) On November 1st, China International Fashion Week Closing Ceremony and China Fashion Awards 2020 Awards Ceremony held in Beijing National Swimming Center. Ms. Xuhua, the founder of the European-branch, and Ms. Xuhua, awarded the 26th China Top Ten Fashion Designer.
The reporter dialogue Xu Hua, took you to a different designer and her story about dreams.
Q: As an excellent women’s brand, OU. Brand also obtained this fashion brand award, what is the purpose and meaning of China’s international fashion week? What do you think this platform gives you?
A: China International Fashion Week was founded in 1997, while the European brand began in 1998. At the beginning of the two time nodes, always witness the development of the Chinese fashion industry in step by step. Today, China International Fashion Week has become the top fashion release platform in China, which has become a well-known brand and designer promotion image, show creativity, and spread the international service platform. This debut of the European point is not only a new promotion of brand value using this platform, and it is also a response to the development of China’s fashion industry.
Q: The first time I published a new product in China International Fashion Week. At the same time, what is the feeling of China’s top ten fashion designer awards?
Q: Briefly introduces the theme, design concept and highlights of this conference.
A: The theme of this conference is “Qi Shi Miao, Dreams”, and the design mainly circulates the crystallization of gemstones, rose flowers, and rays, and light lace with three-dimensional bouquets. The gloss of satin is reflected in the neck, and the shoulders are hidden by a thin fabric, and the soft bottom is constructed. The gold and silver light is getting into the color, and occasionally the light of the glory, in black symbolizes the silhouette of the people, the mistakes and color interests constitute the “Qi Shi Garden” super realistic picture. This ultra-realistic dream reproduction is also the biggest highlight of this release. I hope to create a dream in a wonderful garden. I hope that the ground is covered with cluster of gemstone crystals and rose flowers, reflecting the sun, and I must be more subtle and ethereal than reality.
Q: What is the difference between the fashion before this season?
Q: What is the fashion attitude you want to express by this conference?
A: The theme of this conference is “Qi Shi Miao, Dream Mirror Shadow”, is an interpretation of the new brand concept “bold embracing female talent” on the new brand concept of the European. We adhere to the unique fashion design language, the brand is “worthy of favor” fashion attitude. In today’s modern urban, we advocate unique energy that stimulates women’s happiness and happiness. So I hope that the European should carry a fashion spirit that boldly embraces women’s talents, which makes people feel confident and happy, glow out unique charm.
Q: As a top ten fashion designer of New Jin, there are 22-year-old brand founders. Do you think fashion women’s design should express what qualities of contemporary women?
A: The Europa has always witnessed the people’s attitude towards the self-cultivation of self-cultivation, appreciating the diverse style of women, encouraging them to express their consciousness, perceive the charm gestures of their tips, pay attention to their pursuit of art and social value Pass. We have a self-owned factory, design to production layer, strictly control quality, which has created excellent quality. The adheres to the quality of the clothing are also affixed with the characteristics of contemporary women.
Q: As this fashion brand, briefly introduce Ou. Brand’s development history, 22 years, especially from which artists have cooperated with in recent years?
A: The product published by the EuropeanDo can get the favorite of fashion actresses, supermodel Liu Wen, and Yan Zhen has dressed in the European to the spotlight. The artists have also added to the European Distress Club, such as Zhao Liying, who has just received the 30th China Television Golden Eagle Audience, and the sister of the wind and savvy sister Zhang Yuxi, and the red actor Zhou Dongyu, Ma Schus, Yang Mi, Di Li Hot Bowl, etc. The European dot also tried to go out of the country, facing the international, and the Japanese popular actor Shuimi, South Korea’s autumn porcelain is all very good.
Q: How is your work balance fashion creative expression and market demand?
A: The annual European dome will launch at least 1000 original design every quarter. It is the soul of the brand. The core competitiveness of the original architecture and Ouyi in the women’s clothing market. At the same time, in the fashion conversion process of the artistic concept, pay great attention to the pursuit of the high quality life details of each piece of clothing, focusing on the spirit of craftsmen. The harsh of fabrics, crafts, and details is our commitment to European-point fashion, and the guarantee of the market. The European nod has always emphasized the light luxury connotation, it is not blind, and we must bring a better wear experience for Dongfang women, but not to pursue a grand luxury, but willing to pay for individuality, comfort and fashion. Controlable “higher price”.
Q: Ou in 22 years is over the design concept and business positioning of the brand.
A: The Ou No. (OU) brand has begun to insist on original design and light luxury fashion. In the face of the control of the fashion spirit, we have a stylish attitude of “worthy of favor” with a keen market insight, and unique fashion design language. Or 璀璨, or beautiful, female and innate nature, in the brand elegant and true shape, so that the unique energy of women happiness and happiness is excited. In 2020, the new journey opened, and the European Obmitted new Slogan – “bold embracing female talent Dare to be feminine”. As the spirit of the concept of this conference – is committed to making clothing and attitude towards the expression and life attitude towards the new era.
Q: OU. What is the development plan after the brand?
A: As the original designer brand, the European point has pursued the universal intention, and there is more than 200 brand stores in the core business district of each city, not only standing in the women’s clothing in the competition, but also won. It belongs to its own market space and many resonances. 2020 will continue to increase development, expand the market, and try to go out of the domestic market to open the Asian layout. In 2020, we will increase investment and focus on product, image, promotion, store, service, etc. For example, the image upgrade sector, the seventh generation of the French SI team will gradually be promoted in the market. Put the European aesthetics and the artistic story of the world, show the window of the shop window, form a new concept of continental fashion art club.