Comics / Yuing Mountain
If you see the promotion information such as “1 yuan leggings, 2 yuan down jacket”, can HOLD to live? To know that a down jacket is less than a few hundred or thousands of yuan, now Many sellers on Taobao played the ultra-low price. is this real?
The reporter finds that these ultra-low prices on Taobao are not reliable! Many consumers have also reflected that after payment, the refund is difficult, or send inferior goods, and the truth behind it is that the store is in order to Set consumers personal information, brush credit drilling or handling 疵. In this regard, the Changsha City Industrial and Commercial Department reminds consumers not to be greedy and cheap. Once they are cheated, they should call 12315 complaints in time. At the same time, consumers have questioned whether the platform should be responsible for this obvious “playful quizzief”.
1 The price is low to explosion, but the goods can not receive
When the “Double 11” e-commerce is carnival, Ms. Changsha, who saw 22 yuan a dress on Taobao, watching such a low price, holding the psychology of trying, she immediately took a next.
In fact, it is not only “Double 11” until now opens Taobao, “1 yuan in leggings, 2 yuan down jacket, 9.9 yuan s sports shoes”, exceeding the low-cost promotion information is also.
The reporter entered the “down jacket” on Taobao. I chose 0 to 10 yuan in the price column. I have searched a lot of sellers, and even the seller reached the “Crown” level. Among them, a seller label is “Ai Shangxue new Korean version of the personality design and slim down jacket female short season, one price is 2 yuan,” and the other seller indicates “2015 new winter women’s ultra-thin Lianyi Korean version of the down jacket “, one price is 0.1 yuan, and it also passes.
Is such a low price reliable? Ms. Li told reporters that after the “Double 11” photographed the dress, I didn’t see the delivery, and I didn’t use it, so I applied for a refund. I have been waiting until yesterday, I finally retired, but I only refunded 11 yuan. “This is purely fraud, I only refunded me half of money.” I didn’t see why I only refused 11 yuan, she had a complaint to Taobao, and only the result of the refund, can be sure, additional 11 yuan is not back.
It is understood that many consumers have been taken behind the Taobao. Ms. Liu, Kaifu District bought a 9.9 yuan shipping coat, but there was no news, because the seller did not ship it, the money finally returned. After that, she tried to buy such garments twice, and the result was a refund of the e-commerce platform, and the other was paying for two months. After paying two months, she received a small broken dress.
Many of the deceived consumers said that Taobao’s deceptive behavior occurs, but not stopping, although the popularity of making a moment, but finally lost consumers’ trust. “Take such a clear tractor, the e-commerce platform must supervise, otherwise it will end yourself.”
2 Reporters to reveal, this is the case
“Due to custom goods, it is 60 days later, and the reminder is detached …” The reporter searched for these sellers, discovered that “long delivery time and customer service automatic reply” became the sign of these sellers.
2 yuan a down jacket, it is also available, not only makes money, but pays postage. Why do the seller do this kind of thing that does not make money? The reporter survey learned that the main purpose of these stores is to take the buyer’s personal information, brush the credit drill, handle the defect.
A set of buyer data
In this big data era, has data means having potential customers. Selling customer data, you can directly translate into money. So many people think about it to get data, including these ultra-low-priced selling goods Taobao sellers.
There is such a shop on Taobao: a T-shirt with a word “屌 丝”, the price is 2 yuan, and nearly 50,000 pieces are sold in just a week. After that, the store didn’t. The store is refunded, I got 2 yuan, I can’t help it.
Obviously, the seller will definitely not ship. However, nearly 50,000 buyers have been exported. Most of these materials are very accurate, including name, address, telephone, gender … and then subdivision, using software to export these buyers’ purchasing power. With these data, no matter whether it is digestive or trafficking, it is money.
If this seller often uses ultra-low-cost sales to take the buyer data, the data accumulated down will be very visible.
B brush credit drilling
According to the rules of the e-commerce platform, the same item is in the case of the search, the high credit will be arranged before, so the store grade has become the key to the sales of the seller, and the level requires sales to increase.
At the same time, buy things on Taobao, a lot of selling prices will see this store is a few drill stores, is it a crown store, which means the reputation of the store. In order to obtain consumer trust, drilled into a lot of sellers, and the sales volume of the store directly affects its drilling process. For the fastest drilling, many sellers have chosen to sell ultra-low-cost goods. The usual practice is to set up a long receiving time. After the buyer is taken, it will not be shipped with various reasons, and it will set automatic reply. Most buyers will not be impatient and refund, so that the store brushs the sales. No loss. And in the economy, the buyer did not lose, so few complaints will have a complaint.
“Many clothing factories in stock clothes and flaw clothes are directly discarded or in question.” The reporter learned that Taobao ultra-low-cost clothes is a big source of clothing factories. In addition, some bad merchants have stain clothes from abroad, and then put it low prices after being sold online. The cost price of this type of dress may be a few cents, and if you can sell a lot, you can earn money.
“I bought a 9.9 yuan sportswear this year. After receiving the goods, I found that the pocket is broken. The collar also has oil.” Ms. Wang and the store customer service, the answer is: This dress is special goods Return, but you will need to pay the freight. Ms. Wang thinks that the clothes are only 9.9 yuan, and the return postage has to be 10 yuan, and it is calculated.
D combined with courier to swindle the express fee
There are also some “ultra-low-cost” sellers, the price is very cheap, the buyer basically only needs a courier fee, but in a few days, it is found that the express is already signed in a certain place. Looking for customer service complaints, customer service will say “The goods have been sent and signed, is it hidden,” Large deal to return the goods to the buyer, but the express payment is available.
In fact, this is probably the seller and the express delivery company’s salesman, and the salesman provides a non-Taobao express number, although normal logistics information is displayed, but the buyer cannot sign. This kind of trick began to deceive a lot of people, because so many buyers, there will always be some people negligent, confiscation, and forget to apply for a refund. And Taobao will automatically confirm the receipt, default praise, Alipay is also automatic transfer.