This year’s Tmall 618, a new Makaron, a new Macaron, a new Macaron, a color of the women’s shoes. During the period from June 1st to 6th, there were more than 12,000 pairs of fires on the fire, which has skyrocketed nearly 250% over the same period last year. And this new new net red sandals is a co-created work behind Belle and poly cost-effective.
In January of this year, Belle found the idea of a new spring and summer new product. “We want to launch a net red-level spring and summer single shoes together with the gatherings.” Zhou Xiao, vice president of Belle International E-commerce Center, told reporters.
Figure / Belle and Poly cost-effective Macaron color with sandals
In the process of two months, the poly cost-effective trend is based on the trend of the platform big data and the fashion field, and the character band will become the explosive elements of women’s shoes this summer. Based on the large-scale data insight, Belle’s first time linkage company R & D design, the market team launched a new plan. “The word belt sandals is not new sandals style, we have also have similar design. The information provided by the poly cost said that this year’s thin strips will become the most explosive elements, young women will prefer more and more fresh horses. Kelong color. So we added a color system in the original design and used a more comfortable sheepskin. We simultaneously carry out the first and launched Tmall. It is more competitive in price and color. In addition, Belle increased the preferential efforts during Tmall 618, launched a surprise gift package to buy shoes, and sent a limited edition special shoe box.
This depth-customized character with new sandals really did not let Belle disappointment. Makaron colorful hits the hearts of the girls, more than 50% of consumers are under 30 years old, and new customers are even as high as 80%. During June 6 and 7, Belle continued to live over 30 hours, bringing nearly 2,000% of the year-on-year growth. In addition to the outbreak of sales, this custom sandals also help the Belle Powder a large number of new guests. Data shows that in the consumers of this sandals, nearly half are from the three-wire and the following cities.
Belle after comprehensively embraced the cost-effective, seems to have the magic of “rebuition must explode”. This year’s Tmall 618, Belle launched a variety of new products, sales growth is very considerable. During the period from June 1st to 6th, the sales quantity of Belle Tmall increased by 106% from the same period last year, of which the number of goods sold over thousands of goods had risen 333%, and the stairs of the counter is particularly popular, contributing 80% of the store. Sales.
In fact, this is not the first time, the first time in hand. In September last year, Belle has tried to launch Loyifiu shoes with a big data feedback from the poly cost-effective big data. Last year, Tmall Double 11, Belle replicates the experience of the previous success, once again, according to the consumer preference to launch a custom gift box winter boots, 18,000 stocks are spaced. Two custom-made explosions allowed the ancestors to taste the sweetness, and therefore contributed to the third depth cooperation of Belle and poly cost-effective.
Belle’s popularization has confirmed the new trend of China ‘s rise. Just in early May this year, the “New National Large Future – 2019 China Consumer Brand Development Report” was shown that on the Alibaba platform, the 2018 new domestic brand related keyword accumulated search volume exceeded 12.6 billion. In the domestic brand represented by Belle, 95 fans account for more than the international big card. The domestic product brand will usher in “Second Spring”.
In fact, there are more national brands similar to Belle, in the poly cost-effective and Tmall have changed, the image improvement, let the brand have passed a broader market, but also let more young people understand and fall in love with ” Made in China”. The poly cost-effective is also developed from the initial marketing platform into a burst manufacturing machine that boots two outbreaks.