Recently, Mo Mo’s expression mall added a new member. This protagonist is a rutheny comics that is deeply affected by the majority of netizens. It is reported that the returning comics is a comic social network website that is very similar to the 90s, with its main figure, the expression expression of the prototype is simple, the expression is exaggerated, and it is easy to understand and easy to understand.
In chatting, social application scenarios, people and people’s dialogue have no way to express them with text, while graphical things are more conducive to human emotions. Appropriate use can relieve the embarrassment, active atmosphere, has a strong alternative to text and ordinary pictures. The sticker expression has become a standard for many mobile social applications. Take Line as an example, each moonlight can be accommodated in a million dollars. According to Mo Mo’s latest earning report, payment expressions and mobile marketing services have reached 2.3 million in 2014.
Some insiders said that a good expression is popular with four reasons: abstraction, emotional, moderate – can be accepted by most people, unreceptive, unreceptive, and effectively express emotions. As long as the expression can effectively cater to user needs, users are very willing to pay, especially for young users, payment for high quality expressions. Line, Kakaotalk, Mo Mo’s success has fully proved this, and the expression creator also benefited from the “expression economy”. It is reported that the top expression package creators can enter millions of months.
Take Mo Mo as an example, the idea of doing expressions is “big license + original processing”, the big license is to discuss cooperation with the copyright owner of the famous cartoon animation characters at home and abroad, and then the authorization is known to the cartoon animation known. The image is in line with the redesign of domestic network culture. This kind of well-known cartoon character image is very familiar with and love, can drive users to recall the resonance and get gains, and the small measiers, Xiaoxin and other foreign authorization expressions have sold tens of thousands of sets. Original processing is to cooperate with domestic well-known painters or design and processing itself. This mode is more creative, the designer’s way is larger, and the profit is also more considerable.
It is reported that the expressions of Mo Mo and the Route Comics are available in a free form, and there is also a gift between friends. At present, the expression in Mo Mo’s expression is more than a hundred models, and if you want to express words that you can’t use words, you are not as good as boldly choosing a expression.