38 Women’s Day is coming. As domestic women’s demands continue to speak, the bras with the most close relationship with women have also become the main concern at the moment. As a necessity for women’s life, the domestic bras have always been uneven: product design has long been abducted by “sexy style”, and mainstream products for the public lack brand guidance and unified standards; bras have gradually become a physiological shackles of 700 million women in China.
On March 6, the Red Bean House held a new online conference on the “Expressive, soft” online product, and launched the 2020 spring and summer new baby bra. Experience, through the high -quality price ratio to match the consumption habits of the popular women’s groups, shape the concept of bras with natural and stylish branches, and redefine industry standards with high -quality products.
The rise of the national brand, the three major adherence to the leading industry paradigm
my country’s pan -underwear market has been in a rapid development trend, with a complete underwear industry chain and market system. Adhering to the “user thinking, explosive thinking, pragmatic seeking truth”, the three major adherence to the red bean home has relying on the advantages of differentiated products to firmly occupy the leading market in the pan -underwear field. Nearly 20%.婴儿绵文胸作为旗下深受消费者喜爱的健康舒适品类,自创立初就坚持以用户思维为导向,洞察女性消费场景痛点,建立多渠道消费者沟通反馈机制,不断更新迭代,实现工艺、设计、 Multiple upgrade of quality. Successfully created a “outer style, inner soft” baby bras.
For women who please themselves and pursue personal satisfaction, a soft and comfortable bra has become the basic appeal of women in the times. As Zhou Wenjiang, the general manager of Hongdouju, said: “This era is an era of consumer sovereignty. The company can no longer think of what to do. Under the invasion of sexy big -names such as CK, the breakout of domestic brands in Europe and the United States is due to precise capture of Chinese women’s bras. The Red Bean Home helps people see the hope of domestic brands rising by the industry’s right to speak firmly by the European and American style. The first “soft” bra, which also opened a new reference direction for the development of the industry’s diversified development, leading the quality and differentiation of domestic bras.
Two new products, top crafts bring a soft experience
Red Bean lives in the bra, such as the iPhone for mobile phones. Every time the new product is released, it will always bring the most cutting -edge innovative design in the industry, becoming consumers now pay attention to hotspots. At this new product conference, Hongdoujia launched a total of two new products of maintenance and latex, which perfectly displayed the latest craft design of infant Mianwen breasts.
The new product of the baby’s mood maintenance series 0B186 adopts human engineering mechanics, three-dimensional spiral bumps, 3D stereo cups make the bra and skin closer to the skin; the BP point distance is 11-12cm, which grows 3 than the ordinary clustering bra. -4cm, perfectly suitable for all kinds of chest types. Cheng Li, the design director of Hongdoujia, said, “Natural style, never rely on squeezing and strong push, rely on the soft 3D stereo cup of the baby to reach a more natural and beautiful state under the premise of comfort.” Showing the chest curve also effectively prevent women from poor blood caused by compression; in the soft and delicate parcels like baby skin, “outer style, soft inner soft”.
Baby Mianwen breast latex series of new products 0B530 uses natural Thai -imported latex, which can not only effectively inhibit bacteria, but also have high flexibility, becoming the soft support of the baby’s bras, and the feel is like the baby’s cheeks. Zhang Hao, Minister of Culture of the Red Bean Home Brand Culture, said: “On a soft road, our R & D team is conducting material testing and version design every day.” According to the brand internal control standards, the baby’s chest and sponge pressure does not exceed 2N, and the soft index is the soft index Given ordinary bras level 3. At the press conference, Minister Zhang Hao also demonstrated the piercing test: Baby bras can be easily passed in 6 cm diameter, but ordinary bras are stuck in 10 cm round holes. Brand top soft craftsmanship.
Return to society, soft help women bloom freedom
The humanistic care of the Red Bean Home on the women’s group lies not only in the product design concept, but also the sense of responsibility of the enterprise. At the new product conference, in addition to starting#3.8 to pay tribute to the women’s#public welfare plan, the Red Doujia donated 500 new babies Mian Wen’s chest. 518 female medical care in the Fifth People’s Hospital of the Municipal Fifth People’s Hospital (New Crown Pneumonia) offer brand blessings.
During this new product listing, Hongdouju Home Linking online and offline launched the “soft bras” activity, and more Chinese women enjoyed soft baby bras with a 99 yuan limited welfare price, and simultaneously opened hundreds of babies’ bra. Let more users feel the product power of baby bras in softness and help Chinese women to achieve their branches.
As a soft -type brapter, the Red Bean Home is driven by consumers’ needs and continuously improves the baby’s bras. In the future, more high -end materials and new designs such as real silk will bring soft and high -cost babies’ bras to the public. Maintain three major standards of high -quality products, high standards, and high -level design, promote the development of soft branches, and lead the iterative upgrade of bra products of the bra, providing more Chinese underwear companies with innovative ideas.
Editor -in -chief: Wang Hui