Fan said: How many times do you visit seven wolves a year?
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To say that the hottest animal recently should be the wolf (faintly feels that this year is not the year of the chicken, but the year of the wolf …
The popularity of the film industry from “War Wolf 2” to “Breaking the Wolf · Greedy Wolf” is still unrelatial.
320 million acquisition of Karl Lagerfeld China operating rights and entering the international light luxury market
As soon as I hear Karl Lagerfeld’s name, I feel that Bigger is full. CHANEL, FENDI’s in -laws, old Buddha in the fashion industry, naturally names of the same name should be very powerful.
septwolves, GIVE Me FIVE ~
This time, the seven wolves bought the Karl Lagerfeld brand in China. Many people felt that the seven wolves climbed on the “high branches” and became relatives with Chanel and Fendi.
In fact, Karl Lagerfeld has a high status in the fashion circle. His brand of the same name is not a luxury, that is, light luxury, and a little bit of painting …ﾉ) ﾉ ~
·· Karl Lagerfeld’s honey juice style …
Karl Lagerfeld, Germany in 1933, was immigrated to France by 14 -year -old family. At the age of 22, he was selected as an assistant by Pierre Balmain. He served as a Jean Patou designer at the age of 25. At the age of 31, he entered Chole. At the age of 32, he was promoted as the main designer. In the fashion circle, I have always gone smoothly.
△ The young Karl also shows you how he does not wear sunglasses.
In 1983, he had a greater influence on Karl. That year he became a Chanel brand designer and rejuvenated CHANEL for a while. The next year founded Karl Lagerfeld, the same name. In the later period, KARL basically appeared in the public’s vision with black and white, sunglasses+small braids, and the image was deeply rooted in people’s hearts.
There is also his classic image on the logo of the same name brand ↓
While the brand continues his love black and white style, he also adds many street elements. It may be a foreign version of LAPARGAY without joining. After joining the street elements, it is like an Internet celebrity brand that takes black and white MCM & MK …
Most of the brand’s design inspiration comes from Karl’s baby cat Choupette. Cat, Fan, feels very cute, but the designed items, how can I feel a little sorry for the cat …
What is even more unacceptable is the single product inspired by Karl’s avatars as a source of inspiration to design … Almost in every single product of the brand, this avatar must be strongly implanted (this is a narcissistic performance of a narcissistic manifestation Em
Even this kind of beach dress must put a “bloody” avatar in the corner … it feels like pia to look at it …
Recently, the brand has also launched a chain bag. Not to mention this rustic red, there is only Karl four letters on the entire bag … the design is also real (today’s chicken legs are deducted!
There are often friends and Fan Lord voicing: Every time I pass by Karl Lagerfeld’s specialty store, I can feel a hint of fans … as if I was possessed by Ayilian …
Not only that, the performance of the Karl Lagerfeld brand is not very good.
The operation in China from 14 to 16 has been in a state of losing money, and there is no competitiveness in the same price light luxury brand. The seven wolfs acquired the right to operate in China this time, and I also received a hot potato ~
·· Seven wolf paintings with clear style of style …
Let’s talk about seven wolves.
This brand is too familiar to middle -aged men in China. It can be tied with Hailan House, Jinba Men’s clothing, etc., and it is tied into a men’s clothing brand that business men in China (middle -aged and elderly) must visit twice a year.
△ Your favorite Sun Bayi wore seven wolves to sing rap before wearing Louis Vuitton fairy cranes.
Founded in 1990, the seven wolves were the pioneering brand of the Chinese men’s clothing industry. It is said that Chairman Zhou Shaoxiong loved wolf culture in ten minutes, and his name was inspired by Qi Qin’s popular song “Wolf”.
In 2004, as the first listed company in China’s clothing industry, the market value of seven wolves has exceeded 7 billion yuan.
The screenshot date is 15:00 on August 24, 2017
In 2015, the seven wolves became the first men’s clothing brand invited by Milan Fashion Week in China.
△ Only Fan Master feels that the one in the middle is obviously like a dragon …
In 2016, the new “Yi Wolf Series” in the spring and summer of 2017 was displayed in the Santa Pakata Corridor in Milan … The style is becoming bolder and stylish (Inexplicable in the design, I saw the shadow of Givenchy+Macqueen ~
△ Finally like a wolf …
In recent years, in addition to investing in brands such as Mark Warfofi, San Worth, and dancing with the wolf (listen to this strange name), they have also carried out international brands such as multinational mergers and acquisitions, representing Italian men’s Canali, Versace Collection.
The seven wolf men’s clothing has always been very popular in the second and third lines. What impressed people is that the tough guy spokesperson and excessive advertisement of the seven wolves over the years …
I believe that this is the best dress that Zhang Zhen was born in this life.
There are also male gods, but Hu Jun, Zhang Hanyu, and Zhang Zhen who are like the elderly Rainbow Rainbow Steel ↓
In winter, the competition team joined the new member Sun Honglei. They put on middle -aged men’s favorite POLO shirts, sports jackets and plaid sweaters, and moved towards the end.
They told us with actual actions: men with artistic breath should be worn like this.
Friends, do you go to pick up golf together after get off work?
In order to catch up with the international footsteps, the advertising blockbuster must pay attention to the sense of scene, and the model must also have CP to be more content. See who wearing more like a couple outfit, you know.
This is already the most eye -catching collective photo that Fan Master can find …
In order to benefit the business men in the IT industry, the seven wolves have also shot a set of plaid shirt series advertisements (the leftmost classmate Feng, is your physical movement a bit too enchanting?
In order to interpret the wolfness, these tough guys have their own expressions and anger … Let’s take a advertisement, don’t take themselves out of internal injuries.
Or change it to a wolf …
But not all the seven wolf advertisements are so unbearable. For example, this group of Chinese ink painting artistic conceptions (wall cracks suggest that seven wolves customize a pair of leather pants for Wang Feng …
Zhang Zhen, who took off the red plaid jacket, finally restored the original male god gas field.
The background map on the official website is Zhang Hanyu K.O. outer mold, domineering exposure ↓
Fan recalled that when he was in junior high school, a school bully in the class wore a seven wolf. In the era when everyone was wearing Metestonway and in pure, I thought this BOY was so luxurious (although I felt faintly in my heart that the suit was not in line with his age …
When we were young, we felt that Nike and adidas were the best brands; when I grew up, I found that there are more than one or two zero LV, CHANEL, Hermes …
Gradually, these domestic brands are becoming more and more foreign. They invite celebrities to endorse, take the internationalization route, and launch joint models with popular designers …
Even Hailan House bid farewell to Xiaotian’s style of style, so that you not only want to visit twice a year …
The former Hailan Home ↓
Now Hailan House ↓
Nowadays, domestic brands to enhance the brand image and enhance international influence are also a general trend.
However, it is good to find a celebrity endorsement or acquire international brands. In the end, you still have to take out a comfortable and quality real product, so that consumers can be chopped happily ~
So I said that the seven wolves, should I find Wu Jing next year?
“Seven Wolf · War Wolf” is brewing …
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