On January 23, Xiaomi officially announced the special version of the dialogue show “Lei Jun invited you to drink a large cup”. Among them, the red coffee cups used by Lei Jun and Su Bingtian attracted the attention of many people.
The coffee cup is “Lei Jun Super Cup 2022 New Year Special Edition”. Because it is not sold outside and the acquisition method is not simple, it has been stared at by many “souvenirs”.
Lei Jun’s reputation is not the same. Not only does it often interact with rice noodles and users, it has also held several fan activities. Most of the number of fans is taken for granted. This also makes the limited products related to Lei Jun have a considerable commemorative value.
Xiaolei knew it. This “Lei Jun Super Cup 2022 New Year Special Edition” is limited to the member level “LV.4 Star” and above to exchange 2022 meters in the Xiaomi community, or obtain it through the form of the official lottery.
Essence At present, the “worth” of this cup is close to one thousand yuan on the domestic second -hand trading platform, and some even have a high price of 1999 yuan.
I believe that Mi Fan should be familiar with this member level and Mijin. Mi Jin can obtain various methods such as daily check -in, completion tasks, and purchase of goods, just like account points.
Being 222 meters or more users should be senior rice noodles.
Member account levels also need to complete various tasks. To achieve the “stars” level, it also takes a long time to accumulate, which means that “Lei Jun Super Cup 2022 New Year Special Edition” is destined not to obtain a souvenir.
The coffee cup is made of Austenite stainless steel+enamel material. The cup is red. In addition to the words such as Lei Jun’s large cup, there is a new record of 9.83 hundred meters set by Su Bingtian in the Tokyo Olympics. No wonder the ox will stare.
Regardless of whether anyone buys, but this coffee cup is like Tesla’s whistle. Just looking at the items itself, many people will think it is a “IQ tax”.
In fact, this is only one of the carrier carriers carrying brand culture and corporate spirit. People who understand must understand its value. It is also possible to understand it with rice gold exchanges or spend high prices. Approve.
In Xiaolei’s view, Xiaomi brings us the impression of us more than the price, the full -all -in -all -all -in -product product, but also the humorous and funny of Lei Jun. The phrase “Are you ok” was just a spoof of netizens at first, but no one expected that later it was later. But it has become one of the most famous labels of Lei Jun and has a profound influence. Xiaomi has launched a second creation around this sentence.
As Xiaomi’s fame in China is getting bigger and bigger, souvenirs similar to the “Lei Jun Super Cup 2022 New Year Limited Edition” will be endless, affecting consumers. I believe that in the future, they can get out of Xiaomi’s own brand style with the characteristics of grounding.