Text/Zhu Tengfang’s figurative indication is an expression of imitating objects that exist objectives. It is distinctive and vivid. Its creative material mainly comes from life and nature, and has affinity because it is close to life.
Graphic elements are ubiquitous in the design of the logo. The figurative graphic work has extremely high research value. It is relatively realistic, more realistic, visually shocking and contagious, and can more accurately convey corporate culture.
The symbols have strong recognition and uniqueness, have unique objective choices and configuration methods, giving people intuitive and realistic visual feelings, and have distinctive personality in the transfer of corporate culture.
The significant logo is based on the selection of objects, and the objective form of objective existence in reality has been refined and summarized, and sublimation into intuitive visual symbols. The symbols are not simple realistic and replication of objective object forms. They originated from objective existence and higher than objective existence. They have their own uniqueness.
① The presentation of objective objective form is relatively intuitive. This type of flag sometimes uses modern photography or painting methods to perform shape performance, and retains a certain degree of characteristics to a certain degree of restoration in the image.
② Impression. This type of logo emphasizes the outline and composition of the form, pays attention to the color matching, and does a certain subtraction to remove the local details and retain the core unique characteristics.
③ symbolic presentation. This type of logo is symbolized to the key parts of the form extraction, and the characteristics of the form are retained through a certain design art method.
① Refining objects. The symbols will be sublimated into intuitive visual symbols that are integrated and sublimated in reality. For example: Hangzhou City logo, showing the temperament of Jiangnan, simple and generous, combined with elements such as architecture, gardens, arch bridges, ships, and city profiles in the Jiangnan area, and the Chinese character “Hang” has evolved into a clear and bright visual visual vision. The image is clear at a glance.
② symbolic application. The design itself is a symbol with visual direction, and its graphics symbols are relatively simple, so it must have a certain symbolic to show the personality image of the logo well. The combination forms geometric and free graphics, conveying specific symbolic meaning.
③ Integrated application and refinement. Although the symbols are intuitive, there is still a difference from realistic painting. It is mainly organized in an image -oriented manner. The morphological characteristics of the image and simplify the structure layout to achieve the harmonious beauty of the overall design.
For example: Nestlé logo, uses the bird’s nest pattern as the trademark graphics, the English Nest (Nest) is the same as the company’s founder Nestle. The figure integrates the birds and the nest, so that it gives it infectious power.
① The graphic is direct. The objective primitive form of the objective image is to the greatest extent. It does not make too many shapes and changes to its shape, and purely convey the directional information. For example: KFC’s logo, Colonel Sanders’s signature butterfly -shaped collar image, has become one of the most outstanding and recognized brands in the world.
② Simplified graphics. The graphic simplification is based on objective objects as the source of the material. Through a certain screening, generalization, refinement, etc.
For example: The most common bathroom logo in daily life is also simplified and treated with the image of men and women, only retaining the most significant features, retaining women’s long hair, skirts and other characteristics. Men’s gentleman’s clothes and hats are not only simple and eye -catching. And clarify the use of the bathroom.
③ Graphic combination. In the symbol design of the symbol design, sometimes a certain combination is needed, especially when there are more than one object of object expression, two or more graphic elements need to be combined, and through the same, structure and reorganization through the same structure, structure and reorganization , Organic combinations such as superposition and repetition, extension, etc.
④ Exaggerated deformation. One characteristic or some characteristics of the object is shaped and processed, exaggerated deformation, highlighting personality characteristics, and enhancing visual appeal.
■ Exaggeration of form, exaggerate the local characteristics of objective objects and attract attention.
■ Exaggeration of performance, exaggeration of certain functions and characteristics of objective objects to be expressed, and gives exaggerated objects that are more vivid and idealized.
■ Exaggeration of attributes, changing the original inherent attributes of objective objects through a certain artistic method, and gives them new attributes. For example: anthropomorphic visual treatment of objective objects, gives them new connotations, and convey unique artistic visual effects.
In short, the symbols have strong recognition and uniqueness, which often gives people intuitive and realistic visual experience, which is easy to understand.
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① Official headline number: Design of top creative designers in smart manufacturing
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