The New Year’s Vulgar of “Getting New Year’s Eve, Buying the New Year’s Eve” has long been spread all over the north and south of the river. From the good food to the good ones, the annual purchase and application scenarios have not only changed dramatically, but the annual list of annual goods is also “upgraded and replaced”. It not only reflects the changes in the lifestyle of the Chinese people, but also the vivid portrayal of China’s economic development and social progress.
Although the Spring Festival holiday in the year of the Tiger has ended, the consumption of the New Year’s goods is still hot. The new weather in 2022 also fully launched with the new round of express packaging. Since the beginning of the Spring Festival of New Year’s goods, the “New Year’s Spring Festival Hot Map”, which is launched by JD.com and Baidu Maps, has also continued to record hot sales of hot New Year’s goods across the country. It is worth noting that compared to the food, specialty products and nuts gift boxes of various places before the Spring Festival holiday, gold and silver jewelry, beauty care and technology digital products have become the first choice of “New Year’s Eve Spring Festival”.
High customer order
Products become mainstream in different places, “upgrade” keywords of intelligent health adult goods
In the past, the family surrounded the furnace night talk and kept the year of prayer, which could mostly feel the warmth and family meaning of family. However, as more and more young people choose “New Year’s Eve”, the “New Year’s goods replaced me home”, which carries more emotional demands of these people, has become a new trend, and prompts the surge in orders in different places.
JD sales data shows that the “off -site order” volume in the first week of the New Year’s Day increased by 30%compared with the same period last year, and orders for different places accounted for more than 50%on weekdays. With the “youthy” of the New Year’s goods purchase group, high -quality upgrade products have become the “good heart” of new consumer groups.
The high-quality annual gift box constitutes the main year’s main year for the mid-to-high-level cities in different places. Among them, Beijing and Liaoning have issued the most annual goods to Shandong and Liaoning. “; Shenzhen’s main annual goods from Guangxi are” Omega Swiss Watch “, and to Chongqing’s main issues are” Xinwanfu Bai 18K Gold Diamond Ring “. The pursuit of quality is more particular about eating. “New Year’s Spring Festival Hot Map” data shows that Lindt Swiss Lotus Lotus Soft Heart Selection Chocolate Ball, Beijing Tongrentang Gan Bird Nest, Chilean Box Import Cherite, Presidential Brand Western Candidic Sets Gift Box, etc. have become explosive new annual products for different places.
At the same time, according to the statistics of the “New Year’s Spring Festival Hot Map”, in addition to the blue ocean mystery, YSL, Dior and other international beauty -name products occupy the list of hot -selling New Year’s goods all over the country, intelligence and health have also become the key to selling New Year’s goods on the list. word. Yameng inverter radio frequency beauty and Jiebi teeth have become popular New Year goods in Hainan. Huawei P50 folding screen mobile phone, Beici Dabai fully automatic foot bath and Jiaming FENIX6 XP smart watches have become the preference for Inner Mongolia consumers.
Valentine’s Day Hand in Hand of Lantern Festival
Golden jewelry pairs of romantic romantic “annual goods”
With the advent of the annual consumption, the “romantic economy” also quietly heated up after this Spring Festival. February 14th is Valentine’s Day. The day before the Lantern Festival of the Year of the Tiger, according to the statistics of the “New Year’s Spring Festival Hot Map” statistics, the jewelry related to marriage and love has successfully boarded the forefront of online shopping on online shopping: DR proposal rings and Cartier Cartier rings are ranked at the forefront of the hot sale of Hebei and Tianjin, respectively. Consumers in Guangxi and Guizhou love the I do NEO series 18K gold bracelets and Tide Hongji blessing gold rings.
From the perspective of value preservation, gold jewelry has an irreplaceable advantage of jewelry with other materials. “Buying gold is equivalent to saving money.” It is worth noting that the Golden Park Gold Bracelet ranked first in Heilongjiang Hot New Year’s goods. The old temple golden ancient French light noodle bracelet also became the preferred New Year’s goods in Jiangsu consumers with the first transaction volume; young people in Chengdu preferred Gold Transfer Pearl bracelets; Wuxi and Hangzhou consumers in the eastern region are even more interested in the six -blessing jewelry gold chain and Chinese gold necklace. In addition to gold jewelry, another main type of purchase of gold in the New Year is to invest in gold bars. Consumers in Hunan and Shenzhen are well versed. People are keen to buy Cai Bai jewelry to invest in Jinbao.
In addition to gold, the National Tiger New Year Gift Box, such as maternal and infant products, and the surrounding of the Winter Olympics, is also a sales explosion on the hot map of the JD.com Spring Festival. Among them, the Delle breastfeeding device is on the top three in Hong Kong hot -selling New Year’s goods. The Baoma in Anhui and Jiangxi prefers Wyeth Qifu 3 -stage milk powder and camel milk powder. When the Winter Olympics encounters the Spring Festival, the consumption enthusiasm with ice and snow element is also ignited: Zhejiang consumers hot purchase of Beijing 2022 Winter Olympics souvenirs, the current difficult ice pier pendant decoration is on the Xi’an hot New Year’s goods list Essence
“New Year’s Eve Spring Festival” not only provides the convenience of lighting in the people who return home, but also meet the needs of people who send the New Year’s goods directly home during the New Year in different places. Behind this, Jingdong, who has been delivering in the Spring Festival for ten consecutive years, also insists on witnessing the history of New Year’s goods: from the snowy plateau to the coast of the East China Sea, from the black water of Baishan to the Lingnan land. In the new consumption era, the vitality of the Spring Festival in China.
Ren Yin’s New Year, the sky is bright, and forging ahead in the year of the tiger. JD.com will also move forward like a tiger and move forward, continue to use rich goods, uninterrupted logistics, and reliable technologies to ensure consumer consumer experience. Potential, showing thousands of livelihoods.
This article comes from the financial industry information