Since 2020, 6 WIFI -use wireless routers have gradually become popular. The WiFi 6 routers of major manufacturers have been listed from low -end popularization to high -end performance. After the baptism of the Gray Swan incident in 2020, network behaviors such as video conferences and Internet classes have become the norm. Soon, the new round of “speed -up and reduction” of the three major domestic operators will begin. There is an excellent wireless router in the family that can add icing on the icing on the work and life. So in the first quarter of 2021, what is the trend of the domestic wireless router market?
Basic data analysis
1. Goodbye wifi 4
2021 q1 Domestic wireless router market WiFi agreement buying proportion
In the first quarter of 2021, WIFI 6 further popularized in the home market. According to statistics from ZDC, in the first quarter of 2021, when netizens purchased wireless routers, the proportion of attention to WIFI 6 routers was as high as 51.09%. More than half of netizens already wanted to upgrade to WIFI 6 routers. WiFi 6 can be compatible with the current WiFi 5 and WiFi 4 terminal devices. Many users have chosen to upgrade to WIFI 6 router, in one step in one step in place.
Second, a strong pattern continues
2021 Q1 China Wireless Router Market Following Perceration Percent
In the first quarter of 2021, the China Wireless Router Market, Huawei still led strongly, and has already led the second place to close to 10%of the attention. Since 2019, Huawei’s attention in the wireless router market has ranked first, but the gap with TP-Link at that time has not been opened, and it has just surpassed each other. In the first quarter of 2021, Huawei’s attention ratio jumped to 32.6%, exceeding the second TP-Link nearly 10 percentage points, which can be said to be unique.
Huawei can occupy nearly one -third of the proportion of brand attention, thanks to explosive products in 2020. In the first half of 2020, Huawei launched the WiFi 6+ smart route AX3 and AX3 Pro. These two products will directly dry the 3000Mbps-level WIFI 6 routing to the price of 200-300 yuan. There is no opponent in the past six months. In the first quarter of 2021, the performance of AX3 and AX3 Pro was still strong.
The second-ranking TP-Link has continuously launched new products in the WIFI 6 routing market. Its WIFI 6 router basically covers low-end to high-end categories. However, its current price is not as cost -effective as Huawei. High -end products are squeezed by ASUS and networks. It can be said that the abdomen is affected by the enemy. However, the TP-Link on the WiFi 5 router market is still very strong, and even becomes the first choice for some netizens, which is the second reason for its ranking.
The third and fourth places are Xiaomi and Honor, respectively, and their market brand attention is 11%and 7.2%, respectively. Xiaomi’s explosive product AX3600 and AX6000 attracted a lot of attention, as well as flagship products AX9000. Honor’s WIFI 6 router is very cost -effective and covers two levels of 1800Mbps and 3000Mbps.
Fifth to ten are Tengda, Asus, Nets, Mercury, H3C, 360.
Third, price focus distribution ratio
2021 Q1 China Wireless Router Market Price Distribution Distribution
“Buy a routing and choose a cheap one!” This phenomenon is gone. From the perspective of data, although the proportion of attention from wireless router products below 100 yuan still ranks first in 17.69%, the overall gap between the overall and other concerns is not large. The attention of 100-150 yuan is 15.94%, the attention ratio of 150-200 yuan is 16.40%. The proportion is 10.32%, and the proportion of products above 1,000 yuan is 11.27%.
It can be seen that 100-500 yuan of wireless routers are still the first choice for consumers. The proportion of mid-to-high-end routers above 500-1000 yuan is higher, and consumers are more willing to pay for good network experience. Most of the products in this interval have game acceleration functions, e -sports, mobile games, and host players for the main consumption of this range; in addition, the selection of the router selection of large units and villa users such as MESH suits, electric line products Essence
Fourth, wifi 6 occupies 40 %
2021 Q1 China Wireless Router Market Following Product TOP10
In the first quarter of 2021, the Chinese wireless router market users followed the TOP10 model, Huawei Route AX3 Pro to reach the top with a 5.4%follow -up ratio, and Huawei Route AX3 Pro and AX3 accounted for 10.5%. The hottest wireless router item in the first quarter of the year.
As a market attention, Huawei has three products on the list, becoming the hegemon in the list. There are 2 TP-LINK products on the list, and one product of Honor, Tengda, ASUS, and H3C has one product.
Industry analysis and outlook
From the perspective of market data, in the first quarter of 2021, WIFI 6 routers became more popular in the family. Web behaviors such as remote video conferences, remote office, and online courses have become a new normal, so that the family’s demand for WIFI 6 routers will continue to grow.
The continuation of the speed -up policy has continued, and the home broadband has been accelerated further. At present, it has started 300M and 1000M was capped. As high -speed broadband further popularizes the family, the construction of the “three gigabit” network slogans is proposed on the telecommunications day. Among them, the WiFi 6 route undertakes the heavy responsibility of the Gigabit Family Wireless Broadband. Joint manufacturers of major operators have produced WIFI 6 customized light cats and routes, and will further promote the popularization of WIFI 6 routers.
appendix:
Research method description
1. Research method of attention
This report is mainly based on the “China Internet User Following Analysis System” independently developed by ZDC. The system continues to track the Internet users of the Zhongguancun Online website and other cooperative websites on the product library of Zhongguancun Online Website of Zhongguancun, and classify netizens from different IP. , Statistize the attention of netizens to PC.
Concern: Or the proportion of attention is the proportion of clicks of certain types of information in the form of percentage. The high degree of attention indicates that the more the information is valued by consumers, and the attention can be used as a strong data support for analyzing the historical situation and predicting future development.
2. Market scale research method
ZDC makes full use of the advantages of Zhongguancun online its own product library, as well as good resources in manufacturers, channel vendors, and industries, and obtains first -line information and second -hand research materials through direct and indirect investigations. Evaluation and analysis, finally obtained the release of ZDC research reports.
Direct information channel
Zhongguancun Online has 85 sub -stations across the country, and all local stations are stationed in investigators. Professional analysts and investigators and local manufacturers, dealers, and users maintain a direct and close relationship, regularly investigate and track the local market, and obtain first -hand data and information.
Auto -indirect information channel
Based on China’s ICT industry, Zhongguancun Online has maintained close contact with relevant industry associations for more than 10 years, and can regularly obtain a large number of industrial and market dynamic data and information from the industry associations.
As the forefront of China Science and Technology Website, Zhongguancun Online has established a good cooperative relationship with many upstream manufacturers, manufacturers, and channel vendors. Manufacturers and channel vendors will also inform Zhongguancun Online the latest information.
ZDC also obtains data and information from a third party to understand the situation and development trend of the entire ICT market in China, and track information and information such as product technology, market and competition strategies, sales and services in product technology, market and competition strategies, sales and services. Second -hand survey data and data sources are: news reports, industry media, corporate annual reports, Internet / web sites, and other materials that are conducive to this report.
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