Hangzhou Sijiqing clothing market, known as “China’s first clothing street”. In Mr. Wang’s mind, the street has never been as quiet as it is this winter.
The market announced the opening of the market on March 1
Bought 2,000 masks and have not yet arrived
Mr. Wang is a “big household” in the Sijiqing clothing market, he has two stores in the ST-France clothing mall, with a combined area of more than 80 square meters, and another store in the ST-France Original Women’s Clothing Building with an area of about 60 square meters.
Now, the three stores are being renovated and prepared for resumption of work.
“The market notified the opening of the market on March 1, and it is expected that construction can start after the epidemic prevention materials are received.” Mr. Wang said.
Mr. Wang has placed orders for employees to buy masks, disinfectant, disposable gloves and goggles. His team has more than 300 employees, mostly foreigners, located in Jiangxi, Anhui, Sichuan, Henan and other places. Now there are about 40 people returning to Hangzhou.
Mr. Wang prepared 2,000 masks for them, but these epidemic prevention materials have not yet arrived.
“These are all must-haves, and they can only be resumed when they are ready.” Mr. Wang said.
To enter the clothing city, the inspection is very strict.
I had 20,000 spring ready-to-wear in my hand
Because of the epidemic, the customer canceled the order
Compared with the mask, what worries Mr. Wang more is that the employee has not returned.
It’s now the peak season for spring sales, and in April, summer clothes are about to arrive, which means that there is not much time left for spring clothing.
Mr. Wang’s team has said goodbye to the business model of taking goods and selling them in the clothing city. They have a whole industry chain of clothing, from design, production to sales.
Now Mr. Wang is troubled by two problems——
The first is the problem of sales, the good goods, the customer does not come, there is no way to sell very accurately. In addition to the store, Mr. Wang also has factories and workshops, and the application materials for the resumption of work certificate have been approved, but I don’t know when the workers and salespeople will be able to rush back.
Mr. Wang said that if there were no epidemic, the sales of physical stores alone would have sold about 4,000 pieces a day, “Now there is not a single one.” ”
The second is employee safety. “To be honest, I’m still a little panicked.” After all, the market is a dense place, Mr. Wang said.
How much was lost due to the pandemic?
“It’s really impossible to estimate.” Mr. Wang said, “Let’s put it this way, now I have 20,000 spring ready-to-wear clothes in my hand, worth about 2 million yuan, these are all intentions placed by customers a few years ago, and we have done it.” Because of the epidemic, these customers later canceled their orders. ”
In 2008, Mr. Wang started doing business in the Four Seasons Green clothing market. In more than 10 years, this year has been a difficult year.
“This year, I must be impressed.” Mr. Wang said.
The live broadcast sold 5,000 pieces a week
It’s a lot less than before
The Four Seasons Green clothing market has always kept pace with the times. As early as 2003, the Four Seasons Green Clothing Market began to prepare for the “China Four Seasons Youth Clothing Network” to guide business owners to transform online.
Without the sales channels of physical stores, Mr. Wang’s goods are now mostly sold online, Taobao, and various live broadcast platforms.
Cooperation with the live broadcast platform, Mr. Wang said that he is like a supplier, only providing clothing, the other party has its own live broadcast team, how many goods they want, provide them with it.
From February 18 to February 25, the various live streaming platforms added up to about 5,000 pieces.
Selling 5,000 pieces a week, Mr. Wang said, is much less. “The impact of the epidemic is still great, now is the peak season for selling spring clothes, usually, it is very easy to sell 10,000 pieces.”
“Although it is being done online, offline physical store sales are still an important sales channel.” Mr. Wang still thinks that the store can open soon.
Mr. Wang said that the trend predicted for this spring is that the colors are bright, the visual impact is high, and the overall activity is a little more active. In terms of fabrics, chiffon and printed chemical fiber fabrics with texture are more popular.
These spring clothes, Mr. Wang has already prepared, just waiting for the resumption of work, the customer took them away.
On February 20, the market opened
The stall owners can send couriers
The day before yesterday, the weather in Hangzhou was good. I went to the Four Seasons Green Clothing Market, rode a shared bike, and stopped at the gate of the Italian Clothing City.
“If it were normal, you might not find a place to park here.” A security guard brother said.
The entrance to the city of ST is quite lively, with many large packages piled up at the door, and couriers from several courier companies put courier bills on them. These clothes, which have been stored for half a winter, are finally going to meet their owners.
Costume wraps waiting to be sent at the gates of the city
Huang Ying, manager of STMiSmart’s customer service center, said that at the end of last year, merchants began to wear spring clothes, and some merchants saved part of their spring clothes in the clothing city a few years ago, “In addition to the market stores, they all have their own sales channels, but only some of the goods are stored in the stalls in the clothing city.” When the sale is finished, take the goods in the stall and sell them, or send them. ”
An SF brother who is receiving the goods said that since February 20, the clothing city has opened its mouth, and the bosses can go inside to take out the inventory and send it.
On February 23, he was busy until 8:30 p.m., and on February 22, it was a little earlier, and it ended at 5:30 p.m. “This time is not accurate, let’s see how many goods there are.” At the end of the day, there are always more than 100 pieces sent. The courier brother said.
At the entrance of the original women’s clothing building in Italy, an area was also set aside for the courier to receive the goods.
Wait, the market is trying
Prepare to meet with everyone
Sijiqing clothing market is not a market, it is composed of ST Fashion City, Jiutian International, Xinhang Pai and other markets.
Among them, the ST Fashion City is 80,000 square meters and has more than 2,000 merchants. According to preliminary statistics, most merchants have returned to Hangzhou to make preparations before resuming work.
“Some merchants who are still in Wenzhou and other places, we recommend that they not come back for the time being.” Huang Ying said that these merchants who have not yet returned to Hangzhou have appointed store managers or salespeople to make preparations before opening their stalls.
There are two shelves at the gate of ST Garment City, guarded by several staff, strict management, no matter who wants to enter the market, they must do 5 steps: 1. Show the dynamic Hangzhou health code, green can enter; 2. Must wear a mask; 3. Must undergo temperature checks; 4. Show the approved “ST passcode”; 5. Check your ID.
There are many contents to be filled in in the “ST Passcode”, including your avatar, which market you are in, your employment content, and the date of arrival in Hangzhou. After submitting the information, the staff will review it, and only after passing it can it enter the market.
At present, in the Four Seasons Green Clothing Market, ST Clothing City, ST Original Women’s Wear Building, ST Qingjiang Clothing City, ST Textile City, ST Shoe City, Zhongzhou Women’s Wear City, New Zhongzhou Women’s Wear City, etc., all have to rely on the “ST-France Passcode”.
Huang Ying said that at present, for merchants, the inability of employees to come back is the biggest problem, “Many salespeople in the market are distributed in Anhui, Henan and other places, and there must be people for delivery and sales.” ”
In order to help the merchants in the market solve this problem, ST also arranged for a car to pick up the non-local employees. At present, there are 7 buses, and on February 23, these 7 buses have picked up more than 160 non-local employees back to Hangzhou.
“We are still counting the needs of merchants, and we will organize vehicles to pick up non-local employees.” Huang Ying said.
At present, the opening time of the markets of ST-France Apparel City, Hangzhou Boutique Clothing Market, and Four Seasons Green Garment Group is tentatively scheduled for March 1. However, the final opening time depends on the preparations before each market resumes.
The bustle of the four seasons should be back soon.
Correspondent | Wang Yiyao
Reporter Lin Jianan Text/Photo
Edited by Zhu Hui