On August 7th, the world-renowned street fashion brand Paul Frank (Bigmouth Monkey) held the “2017 Spring/Summer Fashion Show” at the Huangpu Riverside Tianyan Show. As the first brand image spokesperson of Paul Frank China, Kunling attended the event and explored the invincible and enthusiastic Paul Frank fashion country with 100 guests. As a representative of happiness, fashion and vitality, Kunling and PAUL FRANK (big-billed monkey) cooperate to open the door to new trends and new experiences of American trends, and show a new, youthful, invincible, confident and happy bigmouth monkey country in front of the world.
As a world-renowned fashion brand, Paul Frank has always attracted countless fans around the world with its colorful, young, cute and fashionable sense.
The Paul Frank Spring/Summer 2017 Fashion Show was held in Shanghai’s fashion landmark Tianyan Show on the banks of the Huangpu River, and the event site focused on creating an American cultural atmosphere, bringing the urban life on the streets of Los Angeles and the luxury of Las Vegas sunny beaches and gambling cities to the venue, and using the brand’s unique playful cartoon expression techniques, realistic restoration and creativity. At the event site, the different styles of the two regions were used to freeze “spring” and “summer”, leading to 4 series of previews – Classic series, Collection series, BeliEve series and Central Saint Matins series. Among them, the most classic Classic series, continues to have bright colors, highlights the brand logo design, and launches a variety of girlfriend models and couple models. The Collection series will combine the existing street trend design to introduce a military style and a more personal cut. The BeliEve collection, a new collection launched by the brand in 2017, is inspired by modern minimalist architecture, extending the lines of architectural design to clothing, with a stronger sense of style design and higher quality fabrics; At the same time, simplify or abstract the brand logo and pay more attention to details. With the launch of the Central Saint Matins series in London with Central Saint Martins College of Art and Design, which is ranked among the top international art and design schools and one of the world’s four largest fashion schools, the BeliEve series will also expand the cooperation with creatives, designers and even artists, colliding with more brilliant sparks.
Paul Frank’s Spring/Summer 2017 fashion show showcased new outfits in front of guests and media, inspiring lively discussions at the scene. It is foreseeable that Paul Frank, who has always been the darling of fashion and trend media, and is also loved by consumers, is bound to cause a new round of chasing fever in the media and consumers.
As we all know, the LOGO of the Paul Frank brand, the cartoon image of the large-mouth monkey “Julius”, also widely penetrates all aspects of contemporary fashion youth life, and is the darling of many celebrities. It is common to see celebrities dressed in costumes with the image of Paul Frank appear in film and television works or private street shoots, from Britney Spears in the Americas to Song Huiqiao in Asia, countless big stars are fans of Paul Frank. This time, Paul Frank chose Kunling as his star spokesperson. At the same time, Kunling is also the first brand image spokesperson in China since the Paul Frank brand entered the Chinese market. In this regard, the head of the brand told the media at the event: “The Paul Frank brand has always adhered to its own design style since its birth, and although the trend is constantly changing, the American classic has always been the same. Kunling is the idol of today’s young people, she is beautiful, fashionable, and full of joy and happiness, representing the independent and self-centered attitude of modern young people. After holding a fairytale wedding and becoming a mother under the attention of everyone, Kunling exudes more vitality and confident charm, without losing the original colorful and innocent colors. The various characteristics of Kunling coincide with the brand image of Paul Frank. The same youthful fashion atmosphere and the same values, wonderful encounter with each other, I believe that it will definitely bring new changes to the brand! Moreover, Kunling herself is a fan of Paul Frank, and I heard that she also has a lot of toys for Bigmouth Monkey at home, so it is fitting that Paul Frank chose Kunling as a spokesperson!”
A model, Kunling, who has walked the international runway for many brands and frequently appeared in international fashion weeks, appeared on the day of the event with a Paul Frank (big-billed monkey) spring/summer 2017 outfit, which attracted the attention of the media flash and lens. Kunling is also full of joy for this cooperation with Paul Frank. She is pleased to say: “The image of Paul Frank is deeply rooted in people’s hearts, not only do I like it, it is very popular all over the world, and it can be said that it is a friend of many people. I am excited and looking forward to working with such a brand. Also, our whole family loved the cute image of Paul Frank. “The beautiful Kunling made the media and fans feel her happiness and confident attitude up close.
At the press conference, in addition to Kunling’s attendance at the event, there were also wonderful performances by the super popular boy group ZERO-G and the popular singer Xuan Xuan of The Voice of China. The whole scene is full of fashion, dynamism and vitality, adding another fashion flame to Shencheng in midsummer.
Judging from the new season poster shot by Kunling for the Paul Frank (Big Mouth Monkey) brand that has been exposed, she accurately interprets the brand’s classic and fashionable American trend, and injects her youthful, energetic and confident personal style, creating a strong spark. Paul Frank’s new products for spring/summer 2017 are also very popular with Kunling, and she can’t wait to share her close cooperation with the outside world.
——The world-renowned Paul Frank brand and the hottest youth idol Kunling, the two join forces, and the ingenious encounter of the same values and fashion attitude will surely push the awareness and reputation of the Paul Frank brand to a new height.