China Shandong Net-Perception Shandong, May 17
(Correspondent Jiang Zhen, Yu Aili, Yao Rusheng) On the 17th, the second National Sports Science and Technology Innovation Competition welcomed Zhongda Sports Industry Group Co., Ltd., which aspired to the “century-old” dream, as a sponsor and successfully signed a contract with the organizing committee of the competition, and actively supported Rizhao to host the National Sports Science and Technology Innovation Competition. The signing ceremony was held in the industrial park of Rizhao Zhongda Sports Industry Group Co., Ltd. Mao Dewei, Director of the Organizing Committee of the Competition, and other relevant leaders and guests witnessed the signing ceremony.
“The 2nd National Sports Science and Technology Innovation Competition adheres to the purpose of ‘scientific and technological innovation helps sports power’, creates an innovation engine that leads the future of China’s sports industry, and promotes the transformation and upgrading of the sports industry. CUHK Sports Industry Group has long been a powerful and responsible comprehensive group enterprise in the field of sports industry. Today, the two companies will join forces to promote better and faster preparations for the competition. The organizing committee will strive to make the competition a landmark competition in the field of sports science and technology innovation in China, a well-known domestic and international brand event, and help the construction of a strong sports country and a healthy China. Mao Dewei said.
The National Sports Science and Technology Innovation Competition, sponsored by the Chinese Sports Science Society and organized by Shandong Sports Institute, Shandong Sports Science Society and Rizhao Municipal People’s Government, is the highest specification and largest national event in the field of sports science and technology innovation in China, which is held every two years. The competition will be held in Rizhao City in mid-October, concurrently and in the same place as the 12th National Sports Science Conference, which enjoys the reputation of “National Games in the field of sports science and technology”. At that time, more than 5,000 experts, scholars and representatives from the national sports science and technology industry will gather in Rizhao, and the national and even the world’s sports science and technology eyes will focus on Rizhao.
CUHK Sports Industry Group has been rated as “Top 100 Enterprises in China’s Light Industry” and “Top 10 Enterprises in China’s Light Industry Fitness Equipment Industry” by China Light Industry Federation for eight consecutive years, and is the leader of Rizhao’s “National Sports Industry Base”. The sports equipment produced by the company is exported to more than 70 countries and regions such as the United States, Europe and Southeast Asia, and has been recognized as the “world’s best supplier” by Target in the United States. The group company actively responds to the call of the country and is the promoter of the implementation of the “Healthy China 2030 Plan”, on the basis of normal production, the group company has jointly developed a new type of adolescent physical fitness monitoring project – one-to-many student physical fitness monitoring and fitness guidance project – on the basis of normal production. Through the power of science and technology, the big data platform is used to issue personalized exercise prescriptions for students, provide scientific fitness guidance for comprehensively improving the physical fitness of teenagers, and establish a platform for governments, schools, parents and other aspects to pay attention to students’ health. So far, the project has provided physical fitness monitoring and fitness guidance services to 100,000 young people aged 7 to 18. After the project is completed, it is expected to provide physical fitness monitoring and fitness guidance services for nearly one million teenagers every year.
In addition, CUHK has continuously used its superior resources to strengthen international cooperation, established the Institute of Geriatric Rehabilitation in cooperation with Wayne State University in the United States, successfully developed a multi-functional stepper for the elderly, and obtained a national invention patent. The company signed a strategic cooperation agreement with Nike International Sports Camp, since then, teenagers no longer need to cross the ocean, they can receive hand-to-hand guidance from top football and basketball foreign coaches in the United States and Britain at their doorstep, and at the same time introduce international advanced coaching teams such as NBA and Premier League, they will also organize students to participate in football and basketball international training camps in the United Kingdom, New York and other places, so that students can communicate and learn closely with top international players.
Regarding the successful signing of this contract, Lu Wei, deputy director of Rizhao Sports Bureau, said that Rizhao Zhongda Sports Industry Group, as the signing sponsor of the second National Sports Science and Technology Innovation Competition, played a positive role in promoting the investment promotion of this competition. It is hoped that through the successful holding of this signing ceremony, more enterprises, people and more social forces will pay attention to and support the National Sports Science and Technology Innovation Competition and the 12th National Sports Science Conference. Rizhao City will carefully ensure the smooth development of competitions and conferences with first-class facilities, first-class environment and first-class service, and further enhance the influence and driving force of sports science and technology on economic development, and contribute to the development of sports science and technology innovation in China.
Brand is an important embodiment of the competitiveness of enterprises and even countries, and an important resource to win the world market, and innovation is the key to building a strong brand. Xu Meifang, chairman of CUHK Sports Industry Group Co., Ltd., said in an interview that being able to join hands with the National Sports Science and Technology Innovation Competition will provide inexhaustible power and innovation sources for the high-quality development of CUHK sports. We will take this signing as an opportunity to explore new technologies for sports and health and develop 5G student fitness series products on the road of the brand strategy of “building a world famous brand and building a century-old university” with the help of the east wind of the competition, so as to deliver sustainable health products to consumers; Build upward brand power and create upward brand image. To this end, CUHK signed a strategic cooperation agreement with Shandong Industrial Design and Research Institute to become an industry leader, help build a strong sports country and a healthy China, and make new contributions to the realization of a strong sports country.