When you think of sneakers, what is the first thing that comes to mind? Nike？ Adidas？ I don’t know why, the toes seem to be very partial to foreign sneakers, and domestic sneakers are simply low-key as if they do not exist.
Is it because domestic brands do not design any outstanding works, so that the attention is pitiful? Actually, in the beginning, it may really be like this…
First, the “history of blood and tears” of domestic sneakers
The original domestic sneakers are undoubtedly 90 years old, Huili is the founder of Chinese sneakers, and later leapt into the world, the two compete but complement each other.
The adidas we know was born in 1949, and Nike was born in 1972, decades later.
In the 90s, domestic sports brands began to rise, and Li Ning, Anta, Peak, 361 degrees, and Hongxing Erke sprang up.
At that time, domestic sneakers had been hovering in the low-end market, but it was difficult to enter the high-end market, until the star signature shoes began, domestic sneakers began to work design.
After that, China’s Li Ning returned strongly, Wudao and butterflies have become Li Ning’s weapon to open the high-end market, and then the product brands of major countries have also launched their own new models, really responding to the old saying, “If you don’t sound, it’s already a blockbuster.”
Isn’t it curious how amazing these new models really are? Scroll down and you’ll know!
2. Amazing work
2.1 Li Ning
The first pair is naturally Big Brother Li Ningla, following the enlightenment, Sample for Sale is another eye-catching masterpiece, but looking at the color matching, I feel that the blood trough is empty.
Sample for Sale The original deconstructed style of the original 2 ACE has been reorganized and old, which is both retro and modern.
The selection label has also been turned over and covered as a decoration on the upper, which is both creative and cool.
“Toy Story 4” x Li Ning’s eye-catching degree is not weaker than Sample for Sale, and various cartoon elements are playing vigorously, even Concord is like a toy, which can be described as full of sincerity.
2.2 ANTA
Li Ning and “Toy Story Co-branded”, Anta directly co-branded with Marvel, each pair of shoes corresponds to a hero, cool and full of personality.
And Anta also abused a wave of dogs by the way, divided into men’s and women’s models, the same color matching and the same cool, it is simply the first choice for couple shoes.
In addition to Marvel, Anta also came to a wave of co-branding with Coca-Cola, just rush this appearance, the editor wants to give full marks, too beautiful There is wood?
The classic black and white color scheme is simply like coming with its own air conditioner, which can reduce the temperature at any time.
3、361°
Not to be outdone, 361 ° ran directly to “hold hands” Gundam, and launched a joint model with full feelings and sincerity. The color scheme of white, yellow and blue is very realistic, as if it can transform with a single mechanism.
Seriously, Xiaobian really wants this box, it’s super high-end and super luxurious?
The villain’s red comet MS-06A ZAKU II also appeared with Gundam, the red and black color scheme shows the high-end and texture, and the shoes are also combined with three different density materials to form a very good cushioning performance, which can be described as both strength and appearance.
Now looking at it from the beginning, do you think that domestic sneakers are not bad? Have face, strength and feelings? In fact, nothing is unsurpassable, if there really is, then work harder, “there must be a road before the car to the mountain” is not just talk.
4.KAILAS
But there are also a lot of good co-branded sneakers! The KAILAS running shoes, which are co-branded with NASA, also have a unique style.
NASA accepted the invitation to come to KAILAS Kaile Stone and teamed up to create a pair of cosmic running shoes!
As a professional-level running enthusiast, I was attracted to this pair of shoes the moment I saw them, their functionality is very powerful, absolutely hardcore pole running shoes?
With
AWS 2.0 Palm Adjustment
, can quickly adapt to the terrain when running, timely cushioning, for a daredevil like me, it is really important to be able to avoid damage to the toes when going downhill!!
Since it is a cooperation with NASA,
The upper tongue naturally bears NASA’s exclusive logo
, in stark contrast to the pure white shoe body, you can notice it at a glance, very eye-catching!
I always thought the NASA logo was really good-looking! This highlights the joint identity of the shoes, and walking is like running to space!
【Space equipment box】Low-top trail running shoes FUGA PRO NASA series + shoe box set