It is said that many industries in Europe and the United States, in order to show inclusiveness for minorities and reduce their own possible accusations of “discrimination”,
They can always come up with various “tricks” to show their openness and tolerance, but they also attract a lot of controversy.
Recently, the M&M beans that can be seen everywhere in everyone’s daily life have not been exempted.
They said they had modified the personality and appearance of each chocolate bean and that they would be “more open and inclusive.”
In order to facilitate promotion, M&M beans actually have their own cartoon characters,
For example, the most familiar phrase “Come to the bowl” comes from the classic advertisement of M&M Beans.
Today, Mars, the company that produces M&M beans, says
They will revamp the M&M beans to fit a more modern look to emphasize the character’s “personality.”
From this:
It becomes like this:
Can you spot the difference?
Green M&M beans,
The setting before the modification was: wearing high heels, sexy, witty, kind, and the focus of the crowd;
Modified: White long gloves, white stockings with sneakers, strong character is more important than beauty.
brown M&M beans,
Before modification: is the chief chocolate officer of M&M Bean World, an elite woman in the workplace.
Revised: The height of the heel has been modified to be more in line with the appearance of women in the modern workplace.
Red M&M beans,
Before modification:
Smart, mischievous, sarcastic, showy, leader-like.
Revised: I want to show that I am kind to other characters.
Orange M&M beans,
Before modification: loose shoelaces, melancholic personality, introversion, vulnerable to injury.
Previously, the company said that this represented the “anxiety” of Gen Z.
After modification: tied the laces, although still introverted, prone to anxiety, but also very cautious.
And the yellow M&M beans have not been changed.
Before revision: very silly and naïve
Revised: Still silly and naïve
As for Blue, there is no role adjustment this time.
You can also see that the biggest changes in this wave of “inclusive modifications” are two female characters: green beans and brown beans.
In fact, for a long time before, the green bean whose character is a female star has been subject to great criticism.
Right…. MM beans can be very controversial….
Many people feel that it is a little too “sexy” as a candy.
The company stated that
“Now green M&M has given up stiletto heels and put on sneakers instead.
Just to better show it, she is a strong woman with autonomous rights and character. This is more important than nice heels. ”
The height of the brown bean’s heel has also been lowered, allowing it to be more oriented towards women in the workplace, reaching the so-called “professional height.”
Mars also said that
From then on, brown chocolate beans and green chocolate beans are no longer secretly jealous and competing with each other, but will support each other.
The names of these two M&M beans are also canceled “Lady (
Ms.）
“This title has become the same M&M bean as everyone else.
This makes it possible to “make buyers pay more attention to appreciating their character”…
Mars said,
They will work to build a gender-balanced leadership team and conduct independent diversity audits of company advertising,
Hopefully, these changes will demonstrate the importance of “the power of self-expression and society”…
And netizens said, this god horse thing!
Our family loves peanut-flavored M&M beans, but we won’t buy them anymore. It’s stupid to hope they lose more customers than they attract.
So which is LGBT exactly? There are also no disabled minority M&M beans? Obviously, discrimination still exists.
Why are there no white M&M beans? I’m offended!
Great, they finally changed the green beans.
I was attracted and distracted by her hot appearance every time, and I couldn’t eat chocolate beans properly!
Fakenews Express: M&M Bean introduces a new purple transgender character, which says it feels like rainbow candy.
This year, when you do marketing, you can only lick the smelly feet of the public, and the upper echelons tell you that “green beans should be changed to be less riotous”, and you don’t even understand what this means.
Or go with the flow and say, “We have to give M&M Beans a wheelchair too.” ”
Women: If there is paid family care leave, compulsory preschool, affordable childcare programs, and people can plan for the future openly and transparently, life will be better for all.
Capitalist: Oh no, let’s eat a feminist chocolate bean.
Did M&M Bean’s gender identity become rainbow candy? Wait until this wave of “awakening” is over, wake me up again.
In fact, this isn’t the first time M&M Bean has made this change in direction.
The day after the U.S. Supreme Court legalized same-sex marriage in 2015, M&M Bean’s Twitter website posted photos of two female characters Brown Bean and Mung Bean holding hands on the beach.
Also accompanied by the text:
“It’s really rare that when Ms. Brown Bean stays with me, there are no other beans to annoy us – Ms. Mung Bean.”
(Mung beans and brown beans are really where they need to be moved-.) -）
In fact, in order not to be accused of “discriminating against sexual minorities”, many companies nowadays often make some “stun tricks” that are pointed out to be overkill…
For example, in response to the previously criticized “
Whitewashing
White-washing”, that is, the phenomenon that the main characters are mostly played by white actors,
Countless crews began to consciously enrich the diversity of casting, adding various minority, sexual minorities and other characters.
This was originally an encouragement and gave actors who had previously experienced discrimination and exclusion more opportunities to show themselves…
However, in recent years, some “right for the sake of right” phenomena have become endless:
The dark-skinned little mermaid,
Or Bell for Black plus-size transgender queer (from Disney’s opera Beauty and the Beast),
For another example, some people feel that the word “happy” in McDonald’s “Happy Meal” is the exclusion and neglect of patients with mental illnesses such as depression.
As a result, some brands launched the “melancholy package” and “anger package”, and played the slogan “no one can be happy all the time”.
But apart from the packaging and slogans, the food inside is not fundamentally different from what it used to be.
Since Generation Z, people have become more and more awakened and reflective about injustices such as race, gender, and sexual orientation in society.
This wave swept through all aspects of people’s lives, and gradually took on its own name: woke.
The original intention is of course very good, but when it slowly penetrates into the details of everyone’s daily life, some people feel that something is wrong:
Sometimes, is it really necessary?
Why do many businesses have reached the point of ignoring the basic needs of consumers in order to win a “wake-up” full house?
“woke”,
When did it become “woke washing”?
Consumers of sexual minorities are important, but the most ordinary consumers also deserve to be considered…