There are many big holes in the live streaming industry, and many consumers will really understand that they are fooled by anchors more times. But if you are fooled less, or if you don’t have a stall, you will always believe that the anchor is really working for his own benefit.
Take a short video platform to bring goods to Simba, the routine he plays when he brings goods live, that is, many low-priced products, are cheap, basically not profitable, is to make users believe, and become his fans, help him speak.
However, in the process of product selection, he often chooses some profiteering products, even fake products, and sells them to consumers through false publicity. Take the “sugar water bird’s nest” incident in 2020, the sugar water that cost a few dollars was sold as genuine bird’s nest and made a lot of money. Even CCTV reported one after another, criticizing Simba’s approach.
However, those “818 families” who have not bought sugar water bird’s nest will stand up for Simba because they have bought cheap before. There are even many female consumers ridicule: the husband makes money and his wife spends, and the wife spends money to support Simba.
In the process of bringing goods, there are many real goods, and there are often fakes, which is Simba’s means. Real goods are not profitable, fake goods are windfall profits. Let those who buy the real thing speak for themselves, and then gag the mouths of those consumers who buy fakes.
On March 27, Simba returned to live broadcast with goods, and the sales of one game exceeded 2 billion. Among them, one Aigole watch is a hit, selling 588,000 orders and 882 million related sales.
Simba claimed when he brought the goods in the live broadcast room that this watch is a mechanical watch with imported movements. Won the World Designer Award Berlin Award, London Designer Award, London Award.
Moreover, he also communicated with the representative of the merchant, saying that the price of this watch in any other channel is not less than 2000 yuan, and only if he buys it in the live broadcast room, there will be a price of 1599 yuan? Asked if the other party could do it, and then he decided to reduce the price to 1500 yuan.
During Simba’s live broadcast, searching for this Aile watch on the Internet, the price of the online store was indeed very high, even the price was 2880 yuan, nearly double the price of the live broadcast room.
In this way, it seems that it is indeed the consumer who bought this watch in Simba’s live broadcast room, taking advantage of a big bargain. It is Simba who relies on his own ability to help consumers negotiate the price and seek benefits for them.
But in fact? Some netizens broke the news that the similar style of this watch sold by Simba is only a few hundred yuan. Simba is obviously playing a trick again, cooperating with merchants to raise the price of online stores first, just for price comparison, not really for sales. Those who bought it were apparently cut leeks by Simba.
What is sadder than the price is that this watch is not a real Swiss imported watch, but only a registered trademark in Switzerland. As early as 2017, Aigole brand watches were “315 counterfeit”.
The report shows that after verification by the Swiss Watch Industry Federation, among the 13 brands sent for inspection, only Green watches are Swiss original watches. Elgole is one of 11 brands that are “counterfeit Swiss watches”, which do not meet the Swiss origin law recognition criteria.
When consumers communicate with the customer service of the official flagship store of Aigole, it can also be found that this watch is made in China, produced in Guangzhou, and does not have a Swiss made logo.
The movement is made in Japan, but it is assembled in China, and the only brand of Aigler watches is Swiss.
It can be seen that consumers not only did not earn, but probably bought counterfeit products. I obviously thought that I spent 1,500 yuan to buy a mechanical watch with a Swiss imported movement, but in fact I bought a domestic watch, and it cost nearly 10 times the price.
I have to say that Simba is really good at playing routines. Many of the 818 family members were fooled and were still helping Simba to drink, thinking that they had made a big profit.
Previously, some anchors had ridiculed that Simba spent 400 million yuan to buy a mansion villa in Guangzhou. Some fans asked, where did the money come from? He said with a smile:
Isn’t it all for the welfare of users, without giving you benefits, where can you earn so much money?
Regarding the Aigle watch that Simba brought in the live broadcast room, I hope that there will be a follow-up by counterfeiters, and I hope that consumers who have purchased this brand of watch can pay close attention, if they are really deceived, then they must protect their rights in time and protect their rights and interests.