has always been the darling of the brand, has always bought top items to show strength, but European and American stars who have not brought goods can you think of, anyway, the representative figure in the author’s mind is Drake. He has also tried a lot along the way, and the product is never as popular as the meme.
But not long ago, Drake continuously punched a combination punch, new joint names emerged, and unexpectedly received a good response, the “native” tyrant in European and American rappers, Drake is finally going to turn over?
Drake’s winding and trendy road
There are many rappers with goods, especially European and American representatives Travis Scott and A$AP Rocky, one can always use joint pieces to trigger a large discussion, and even create a color theme that can represent their own style; The other is that every time the upper body can cause discussion and follow the trend, the scandal with Rihanna has blossomed more in the field of fashion trends, becoming a national idol in Europe and the United States.
Travis Scott has always worked well with a brand that everyone knows
Each joint name not only arouses many discussions, but also always attracts the big guys to cast olive branches
A$AP Rocky, who recently appeared in GQ magazine, continues to show his style
Join forces with “Crescent Cult” Marrine Serre to show her fashion sense
In fact, there is another big guy who has been immersed in the fashion circle, cultivated for many years, and is extremely hard to create his own trend, but has always had ups and downs, but in everyone’s impression, he is always not very related to fashion, that is, Drake.
“Passerby” Drake in the group photo
There are many “single product destroyers” in the European and American entertainment industry, but most of them are because they want to distinguish their lives from the image on the screen, choose a comfortable, low-key way in life, and even say that they are not slovenly, but Drake is obviously not of this type, and many of the shapes make people see that although they are intentional but… It’s hard to put into words. Next, everyone will follow the author to experience Drake’s strange outfits.
What color mix is this?
First of all, the importance of color for matching is self-evident. Duck brother Drake is a little good and willing to try anything, but before he has formed his own dressing logic, he wants to pursue wild color mashups and easy to overturn.
Wearing a Kobe-themed sweatshirt, the jade green color and complex blending effect look very unclean
The upper body of a brand’s sportswear also presents a complex look
Red with green, race?
Different green vests look quite funny on the body, especially the green down vest below, it is not easy to match it well, Drake still makes a bold choice
European and American high school sweatshirts, blue lapel polos, lumberjack-style red plaid shirt jackets, you can never predict what clothes Drake will pull out next, what color.
What to wear is “local tyrant style”?
In the above inventory, everyone already knows a little about Drake’s confidence in controlling confusing colors, but Drake also has a fashion-specific function, wearing everything like a “local tycoon”. With his own income and worth, he will have a large number of god-level items, but he can wear it in one set, and it seems that the words “nouveau riche” are written on his face, except for Brother Duck, it seems that there are not many of them.
Fur coats either have to be folded or covered with luxurious monograms
Your favorite vest must be made of something special, either full of rhinestones or snakeskin
The shirt must be made of high-grade material, and the two buttons must be unbuttoned to dress up
The body is not wearing silk or leather, wool, wearing either gold or diamonds, luxury luxury cars in a set, anyway: Laozi has money
Not only is he full of confidence and control, but also the arrogant and crazy new science rich style, Drake always gives people the feeling of stacking pearlescent goods, but it is a random pile, and there have long been skeptical voices criticizing his lack of fashion. However, he has carried this style into his own brands, making his fashion path more confusing.
“Don’t listen, don’t listen! Wang Ba chanting! ”
Duck brother’s aesthetic
Recently, there have been continuous joint efforts
In the above round of inventory, Drake’s dressing routines are difficult to say in our hearts, and he is still constantly pursuing his fashion dreams, and has registered his first personal brand OVO, October’s Very Own since 2015, and strongly exported his own aesthetic system. Since then, more attempts have been made, twists and turns to chase dreams.
Drake co-founded OVO
OVO period sports teenage style
The owl pattern used in the OVO logo is not only because the face forms the shape of the OVO letter, but also because Drake feels that the owl is very consistent with his nature, always appears at night, and can symbolize wisdom. OVO did achieve success at the beginning, but it was mainly focused on joint models.
The Jordan 12, which OVO co-branded with Jordan, was launched in 2015
The joint Jordan 10 shoe was also launched in 2015-16
Today, these shoes are still performing strongly in the secondary market
Because of the hot spring breeze of Air Jordan series shoes in the early years, coupled with the low-key color matching of its own shoe model, the details are more prominent, and the Jordan co-branded by OVO has caused a sensation in the market, and with the limited edition of the sales method, it is stable in the market at a premium. However, the subsequent clothing series did not have such a good market response.
OVO catalogue all staff upper body black gold owl logo print
The black and gold print may be mediocre, but at least it is conventional, and you might as well taste “fried chicken camouflage”
The “*green” of the storm jacket with a white zipper is really confusing
Exaggerated oversized font print, the color should also be extremely eye-catching
Now European and American musicians and rappers often launch market-grabbing peripheral products, such as Kanye’s Pablo, Travis Scott’s Astroworld have received a good response, only Drake because of the mediocre and ununified design style, always makes people uncertain what he wants to express in the brand, can only stir up a little splash on the joint name.
The joint name with Takashi Murakami is not satisfactory
Cooperation with Canada Goose can only be described as ordinary
The co-branding with Clarks is one of the better pieces among several collaborations because of its low-key design and unexpectedly correct color choices
After OVO is finally on track?
In the second half of last year, Drake quietly revealed that a new product line was about to be co-produced with a long-term cooperative brand (everyone knows), and launched the logo “Light Protective Sword” for the first time.
The Nocta logo is mysterious enough, and some netizens pointed out that it resembles the Yu-Gi-Oh card “Light Shielding Sword”
After warming up for a few months, we finally got to see the true face of Nocta and the hook brand at the end of December last year, which really surprised the author, in addition to abandoning the usual confusion of the second monk and the enlarged logo, the Nocta that returned to the texture details was also more suitable for Drake himself.
Abandoned the fancy logo, chose a highly recognizable black and yellow, a single color
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Part of the Nocta collection
Some elements in the design, such as simple geometric lines and raised logos, have changed the previous random color matching and the design idea of only printing large logos without distraction, and the overall look is more comfortable and easier to match.
Super heavy and functional in line with his native cold Canada, and wearing yellow can also show coolness, Drake has finally found his way
In addition to the success of trying the knife on Nocta, Drake began to take a lot of fanfare, taking a small number of high-quality steps and continuing to create pieces in different categories.
Drake co-designed the Chrome Hearts clothing line
Attracted to the old 007 Pierce Brosnan with his son Paris up to support the upper body
Drake x Chrome Hearts x Rolls-Royce
Finally, it is a joint venture with Rolls-Royce to create the world’s only Chrome Hearts version, this multi-party cooperation will be full of luxury, for Drake, it is definitely a product series that expresses aesthetics and highlights the identity of local tyrants.
Single Product Destroyer? Fashion killer?
In fact, throughout the European and American circles, in addition to Drake, there are many star rappers who have been committed to becoming fashion trends and chasing the dream of becoming icons, but they have repeatedly fallen into strange circles in their own styling.
Super nouveau riche “shouts the king of wheat”?
Compared with the Drake fashion black hole, “North American Shout Wheat King” DJ Khaled can be said to be more than enough, and you can always see the hottest and most expensive items in him, but this random stacking method is indeed difficult to appreciate.
Playboy daily life of “Shout the King of Mai”
DJ Khaled often chooses luxury brands such as GUCCI, Louis Vuitton, and Versace every day, and the general design can no longer satisfy him, or the most crazy.
The colors should be fresh enough, the logo should be big enough, always on vacation, always flower butterflies
It’s basically casual
Fashion dreams and basketball dreams go hand in hand, and the joint name with Jordan is also a coarse blue color
In fact, apart from other things, a black lapel suit is low-key luxury and graceful, and it can be fashionable to shout Mai King
All kinds of confusion modeling inventory
Fashion sense such as A$AP Rocky also has a rollover, contributing a variety of confusing styles has long become a common thing for European and American star rappers, compared to “shouting the wheat king” only for the ultimate local tycoon, some of the styles of many other stars are even more in the direction of confusion.
ASAP Rocky’s XXXXXXXXL sweater with red pants and white boots
An orange inflatable vest that looks like a life jacket
Kid Cudi pays tribute to Kurt Cobain and appears on SNL in a summer floral dress
The crazy shape of the local tyrant player 2 Chainz Two Chain and the “Shout Mai King” can be called the second general
Chris Brown, who has been playing music for many years, can contribute many strange combinations, wondering how he can hide his height of nearly 1.85 meters
Can you wear it well if you have money? Reality often backfires. Even Drake spent years finding the right path for him. But the stars who contribute confusing looks can sometimes inject a hint of ridicule into our ordinary lives, at least dare to wear is the first step to wear, I hope everyone can also get their own clothing inspiration from it.
Image source: Instagram, Internet
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Spring and summer with new routines, European and American cityboy