Recently, many places across the country have ushered in windy cooling weather. The weather suddenly turned cold, and consumers bought warm products to withstand the cold, which led to a significant increase in sales of down jackets, outdoor windbreakers, cashmere sweaters, heaters, thermal pants and other thermal products. Cold weather not only promotes heat and warm products, but also brings many business opportunities to enterprises.
Continue to focus on market segmentation. At present, there are many brands of thermal products in the market, and the market competition is fierce. But it should also be noted that there is still broad space for market segments. For example, from different regions, consumers in some regions love to buy heaters, and consumers in some regions love to buy thermal underwear; From the perspective of different gender needs, men prefer autumn clothes and pants, and women prefer warm patches. Enterprises can accurately locate relevant markets and consumer groups according to their own advantages, combined with the needs of different market segments, and strive to get a piece of the pie.
Develop the category of “technological heating”. A survey shows that traditional thermal products can no longer meet the needs of young people, who prefer new categories of “technological heating” such as electric heating pants, self-heating belts, rechargeable heating foot mat foot stickers, and foot warmers. At the same time, intelligent technologies such as intelligent temperature control through APP and sound reminders for charging have also flooded into the warm product market. Enterprises can improve the scientific and technological content of products through cooperative research and development, customized production and other forms to meet consumers’ smarter and more modern warmth needs.
Develop more product selling points. Although functionality is still the primary focus of consumers when buying warm products, it is no longer the main competition point of similar products, and the selling points of fashion, design, scene and other products are the key to improving the quality of products. Enterprises should continue to develop product selling points, and make warm products trendy by adding popular elements; Products such as electric table mats and warm touch screen knitted gloves can also be developed to meet the warmth needs of consumers in different scenarios. Only by keeping up with the market situation and fully tapping consumer demand can we add a fire to the thermal products market.
Source: Economic Daily
Author: Meng Fei