Qilu Evening News Qilu One Point Reporter Ma Hui
Borrowing animal marketing is uncomfortable! On March 22, the official micro of the film law family issued a statement in response to the controversy caused by the advertisement of the “dolphin skin” bionic mask. Membrane Law Family said: We are sorry that the content of the advertisement has caused some misunderstandings, and we decided to remove the elevator advertisement for the “Dolphin Skin” bionic mask. No animals were harmed during the filming. “Dolphin Skin” bionic mask that does not contain any animal leather.
Recently, a reporter from Qilu Evening News Qilu One Point found that before entering the elevator of some office buildings in Jinan, you can hear the dolphin call in the advertisement. Check out this video ad, which mainly features dolphins as images and dolphin piercing calls. Some netizens complained that every time they walked into the elevator, they panicked as soon as this advertisement was played, and their scalp was numb when they listened to the dolphin sound…
“And seeing this advertisement, it will be associated with dolphin skin from the mask, coupled with the dolphin sound, like dolphins struggling, which is uncomfortable…”
At 23:00 on March 22, the film family urgently issued a statement saying: “We have decided to remove the elevator advertisement for the ‘dolphin skin’ bionic mask. According to the statement, the advertising director is a working volunteer of the International Society for the Protection of Animals, and he is well versed in the knowledge and requirements related to animal protection. The action of the advertisement is the daily interaction between dolphins and conservationists, and the shooting time is strictly controlled. The “dolphin sound” in the advertisement is synthesized by post-Foley technology and dubbed corresponding to the shot.
At the same time, the film family said in the announcement that the research and development, production and production of its bionic mask did not harm any animals.
According to the APP of Qichacha, Shanghai Yuemu Cosmetics Co., Ltd., an affiliate of the film family, was established in 2009, the legal representative is Huang Xiaodong, with a registered capital of 26.6667 million yuan, and its business scope includes: R & D and sales of cosmetics, sales of daily necessities, import and export business of goods and technology, jointly held by Huang Xiaodong and Chen Rong.
At the same time, the company has 3 equity freezing information, the executor is Chen Rong, and the equity amount is 6.6667 million yuan. In addition, among the 9 spot check records of Guangzhou Yue Makeup Biotechnology Co., Ltd., a wholly-owned subsidiary of the company, 2 results were “problems found and corrected have been ordered” and 1 result was “problems found to be dealt with later”.
In fact, due to the controversy caused by advertising, this is not the first time that the membrane law family has sparked. At the end of October 2021, the film family was accused of “consuming women and playing marginal balls” because of the advertising slogan of mung bean mask “women love innocence”.
According to the official website of the Membrane Family, the Membrane Family was founded in 2007 and is a professional skin care brand specializing in facial masks for 14 years. Master 21 core patents of facial masks, and its products cover care categories such as foil, mud film, washing film, and leave-in film.