Chen Xiaochun overturned,
The merchant wants to return 410,000!
The destination of celebrities is to bring goods.
The person who said this, the one who was fined for tax evasion, has ended his career as a cargo carrier. But more and more stars are still on the road to bring goods, go forward, and overturn in various forms.
Recent
Chen Xiaochun’s fact that he only sold 5,000 yuan with goods was exposed, and he was sued by the merchant.
According to media reports, during Double 11 last year, a massager company paid 510,000 yuan and reached a live broadcast agreement with a media company. However, on the day of the live broadcast, the company’s goods were because
There was no link on Chen Xiaochun’s live broadcast room
, so hastily removed from the shelves.
To put it bluntly, Chen Xiaochun did not bring this product on live broadcast.
Later, media companies in order to compensate, temporary
Arrange for Chen Xiaochun’s assistant to rebroadcast
。
As a result, the 4 live broadcasts only sold 5,000 yuan, and the service fee of 510,000 yuan was exchanged for one percent of sales, which no one felt was a taste.
In a fit of rage, the merchant filed a complaint against the media company and took the media company to court.
Strictly speaking,
The failure of this live broadcast was not Chen Xiaochun’s pot, but the unreasonable arrangement of the media company.
The verdict shows that the media company temporarily changed the content of the live broadcast, and Chen Xiaochun was the live broadcast added later. And during the live broadcast, the merchant’s goods were hastily removed before they could be launched.
According to the normal process, Chen Xiaochun should make up a broadcast. But the big star has so much time, so he changed to Chen Xiaochun’s assistant.
The court ruled that Chen Xiaochun’s live broadcast was unsuccessful and the media company seriously breached the contract. ultimately
The massager company received a refund of $410,000 for the service fee.
As a result, the merchant was served justice and received the compensation it deserved. But from preparing to bring the goods to the lawsuit, it took a lot of energy and time.
A shopping oolong, the merchant found nothing. Looking back at the experience of the merchant, on the one hand, the chaos of live streaming goods was exposed, and the cooperation between celebrity goods and third-party goods was not foolproof; On the other hand
When encountering unfair treatment, taking up the legal weapon can protect one’s own interests to the greatest extent.
In short, the water is too deep to carry goods, and you need to be cautious in the future.
In those years,
The cars that the stars turned over together!
“What’s good about being a star.”
At a certain issue of the spit conference, the anchor Wei Ya once said domineeringly. Now that I think about it, she is telling the truth.
After Wei Ya was fined 1.3 billion, people were shocked to find that the anchor with goods made so much money. Some netizens concluded that 1 Wei is equal to 1.49 Bing, and Fan Bingbing’s debut for many years is not as good as live broadcast for two years; 1 Wei equals 9 Hong, Wang Leehom has also debuted for many years, but he tore his face with his ex-wife for 150 million; 1 Wei is equal to 635 cool, and Zheng Shuang, who earns 2.08 million a day, also has to work for two years; as for ordinary people, they can’t earn money from being fined from monkey work.
As the saying goes, bustling is all for profit. It is not surprising that the stars who have always been “noble” put down their bodies and poured into the live broadcast room to become a salesperson. The epidemic has led to a cold winter in the film and television industry, and stars have used their fame to earn money.
But the problem is,
Celebrity goods are equivalent to crossover, so there are nine times out of ten.
In April 2020, host Li Xiang sold mink coats, and a single item with a discounted price of more than 4,000 was not sold. The merchant cried that it cost 800,000 pit fees in 5 minutes.
In June 2020, Wu Xiaobo sold 15 cans of milk powder live, and 3 cans chose to return. The merchant said it spent 600,000 pit fees.
In November 2020, singer Yang Kun sold well during his live broadcast, but there was a 90% refund after the end, and sales shrank from 1.2 million to 40,000. The merchant claimed that it spent 120,000 pit fees.
In November 2020, host Wang Han brought goods, 1,323 units were sold, and 1,012 units were refunded, with a refund rate of 76%.
The most famous rollover among the stars, and the genus
“The Friendship of Panga”
Pan refers to Pan Yangtze River, and Ga is Xie Mengwei, the actor of Gazi in “Little Soldier Zhang Ga”.
Last year, Xie Mengwei was reported by fans for selling OEM wine. Later, he chatted with Pan Changjiang Lianmai, and Pan Changjiang patiently persuaded:
“Listen to my uncle’s advice, everything on the Internet is virtual, the water is very deep, you can’t grasp it.”
The words of the senior made the tough guy Gazi burst into tears.
But as soon as the front foot persuaded, Pan Changjiang stepped into the live broadcast industry with the back foot. Ironically, he also sold private label wine in the live broadcast room.
Hence the story of the Friendship of Panga. Pan Changjiang’s inconsistent words and deeds once again prove the great attractiveness of the live broadcast industry.
In addition, TVB actor Li Guolin broadcast live for eight hours, did not sell a single product, and was known as the “worst star”; The old drama bone Zhang Chenguang was scolded for not guaranteeing the late festival, and tears spilled in the live broadcast room.
All this is like a live broadcast drama on the Internet. Behind the celebrity bringing goods is the use of his personal fame. Once the car rolls over, it will greatly deplete personal credibility. However, in the complex Internet world, fans’ memories are short, time is abundant, and human nature is always profitable.
Between making money and style, more and more second- and third-tier and even eighteenth-tier stars have poured into the live broadcast room!
After the fall of the big anchor,
Do we need that many streamers with goods?
More and more people are pouring into the live broadcast room!
But the author would like to ask,
Are there really so many people watching the live broadcast? Do we need that many streamers with goods?
Previously, the Online Performance (Live Broadcast) Branch of China Performance Industry Association released the “2020 China Online Performance (Live Broadcast) Industry Development Report”.
Data shows that in 2020, there were 6.17 online live broadcast users, and 388 million e-commerce live broadcast users. By the end of 2020, the online performance industry had accumulated 130 million anchor accounts. There are only 1.4 billion people in China, but the number of live broadcast users and live streaming accounts exceeds 100 million, which is too surprising.
Several recent tax evasion and tax evasion incidents have torn open the hidden corners of live broadcasts with goods.
Tax evasion by anchors is no less than that of the entertainment industry with millions of dollars a day. From Lin Shanshan, Sydney to Weiya, it can be regarded as the most profitable wave of people in the live broadcast industry. But their tax evasion is eye-popping.
While they tell the pressure of staying up late to bring goods, the fast pace of continuous rotation makes them lose the opportunity to spend time with their families, and the image of hard work has also harvested the trust of many people; At the same time, they earn billions of commissions and pit fees a year, take the goods provided by customers as personal benefits, and steal tens of millions or hundreds of millions of taxes.
The fall of the big anchor has allowed more people to see the true face of the anchor.
In the past, they were hardworking, efficient, caring and responsible positive energy representatives. In the future, how many people will trust them?
Weiya and Sydney poured, optimistic people see new opportunities, calm people see changes. As ordinary consumers or spectators, you and I should be more cautious.
For more merchants, this may be the best period for brand self-broadcasting.
“The clouds of the creek are rising and sinking, and the mountain rain is about to come.” The storm has passed, and a new dawn is coming!
Author: Fengqing
。