More than a year, the shake fans listening to the moon rose to more than 60,000, many of them slowly become customers, bought the first Chinese embarrassment in life in the store.
They and listening to the moon, in the early years, everyone thinks that Hanfu is particularly beautiful, particularly beautiful, but feels that I can’t wear it. Listening to the moon, ask what, the other party said: It seems to be beautiful, it seems to have a special number of rules and constraints. But after watching the short video listening to the moon, I found out that I can go to the Hanfu. I can go to work very well: I can go to work, go shopping with my girlfriends, and even – eat barbecue.
I have listened to the morning, I am very happy. This is the concept that she always emphasizes: it is a clothes serving people, not a service clothes; Hanfu carries a millennium culture, but still wear it into the daily life.
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Wang Wei
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From 300% of the return rate to take a few steps to meet the same robe
In the summer, Green-Pearls have participated in the event. She gave themselves a set of green Hanfu called Jinzhiyu leaf: on the shirt, on the shoulder, one of the more skirts. In the shake video taken on the same day, she took the subway, wrapped through the road, and strangers, and then walked into the restaurant to eat, did not be onlooked, and did not be projected.
Green beads are frustrated, and they are joking around: Now wearing a Chinese service, there is not much person to see me. In fact, she is happy from the bottom of the heart.
As early as 16 years ago, the green beads have just contacted Hanfu, it is entirely another situation. Green beads have been described, wearing Hanfu, there are 300% return rate. 300% is such a thing: On the road, people will look at it at 100%; after going out a few steps, the other party will always go back and look at it; after a while, the passers-by that have already arrived will Look back.
Time is pushed forward, on November 22, 2003, a power worker called Wang Le Tian, who was wearing himself, embarrassing the streets of Zhengzhou, Hanfu walked into the public vision, Wang Leotian is considered to be Hanfu The first person is first, and the annual end of the Hanfu travel day.
At that time, for the public, there was almost completely without the concept of Hanfu. Green beads are wearing Hanfu, except 300% of the turning ratio, there will be countless questions, do you lose: Are you from the crew? Are you an actor? Are you playing an ancients? Wearing a Chinese suit sitting on the bus, some people are behind: It is a Japanese. Go to the supermarket shopping, and some people use Korean and she asked her. To face curious and onlookers, it will face ridicule and questioning. Some people ask how her Chinese can wear this, and some people have been in the end of her, criticized: You wear it, do not meet the world trend, nor compliance Modern lifestyle. It is also a media that I’m used to fresh things, and I also show a pair of puzzles. When I see the news next day, the title is exhausted, and the world is written.
More than ten years later, Hanfu fans have more and more, and now they are more known to the public under short video. Search Hanshin on the shake, the related videos jumped out will often reach millions of praises, and the total play of Hanfu topics has now exceeded 50 billion. Some people share the common sense of Hanfu and wear the tutorial, some people shoot the dressing video of suits and Hanfu, and some people dance together on the square, and some people are wearing Hanfu, go to work, sitting on the subway, visit the night city – their background sound It is almost every person who can sing two songs. Traditional Hanfu has a new display window and gradually in the life of young people.
Green beads said that now, wearing Hanfu can no longer lead to 300% of the return rate. In places where people are traffic, you can meet the same robe almost a few steps. They organize Hanfu activities, and those who participate in activities are thousands of people. Sometimes they even do 10,000. Once, the event is selected in the width and narrow alley, the gongpi, the viewer is also more, directly blocking the width narrow alley. It can only be suspended.
In 2020 New Year’s speech, Financial writer Wu Xiaobo said: Today’s China, 3 million Chinese suit lovers, their average age is 18 to 24 years old. If it is a Hanfu, the price is 8,000 to 20,000 yuan. Remember after 60 after the seat? When we worked after our work, the first thing was to ran to the mall, buy a suit to yourself, said that I am an adult, a modern person. Today, a girl bought a salary, said that I am a Chinese.
Figure source like a dream
Lovers become entrepreneurs
The green gadder is called Lu Xiaoyu. It is the earliest of Hanfu practitioners in China. It is also a senior in the eyes of Hanfu circle.
In 2004, she was a reporter at the TV station. The husband Sun is a singer, and I am looking for inspiration at home during the day. I will sing at the bar at night. One day, Sun Zhi saw the information about Hanfu. I felt fresh, take it asking Lu Xiaoyu: Do you know that our Han national costume is there?
Lv Xiaoyei realized that in my impression, from the small to the big, I said the national culture, I think of the culture of ethnic minorities; talking about national characteristics, also takes the characteristics of ethnic minorities. It seems that never thought, Han nationality has its own costumes. She was curious, she contacted her Hanquan under the introduction of her husband. First, I was attracted by its beauty, followed by it again, it was binding, very fast, the reporter Lu Xiaoyu became the Green Pearl of Hanfu.
She began with the same robe and promoted Hanfu online. In the traditional festival of the big and small, wear the Hanfu, go to Wuhou Temple or Du Fu Caotang. In the case of someone curious, go to the other side to popularize Hanfu knowledge.
In those years, online shopping has not been popular, and if you want to make your own Hanfu, it is not only expensive, but also has a complex and long process. Hanfu enthusiasts need to buy a favorite fabric, then find familiar tailors under the same recommendation; according to the information to describe the desired style to the tailor, the workmanship and version are full of uncertainty; no product map, also There is no trading platform, and several co-rhymes will pay for money. After doing well, they will be checked, and the first set of green beads has spent 700 pieces, from the orders to get clothes, a total of half a year many.
When wearing Hanfu go out, its beauty is straightforward, and it is also in front of the public. It belongs to our Han nationality can also evoke enough agreement. I will come over from time to time and say: I also want to join you, where can I buy Hanfu? This is the problem that the greece is difficult. Introduce your own garment path to the other party, the remittance method is difficult to trust; let the other person find tailor production, but also design to buy a fabric, design the style. Green beads heard the most response is: Forget it, still don’t wear it.
This is a difficult problem inspired green beads. She decided to resign entrepreneurship, design and produce Hanfu, and I have embarked on the road of Hanfu started.
After the waves are listed, they are also developed from lovers into entrepreneurs, but she is in contact with Hanfu.
At the age of 18, he listened to the month of studying in Australia, and she chose a cheongsam in the multiculturalism of the school. Japanese students worn their clothes, and South Korea worn hanies, especially grand, gorgeous. I stand together with them, I feel that there is a little bit of them.
Most of the elders listening to the moon, most of the elders, and thus she has been in contact with calligraphy, Chinese painting, tea ceremony, poetry, and more. I was infiltrated by traditional culture, unconsciously, listening to the month, I started holding TV chart, martial arts tablets, I also like to read Jin Yong and Gu Long. The girl is young, has not appreciated the fine part of the art of painting, and also can’t understand the rivers and lakes in the image work. Those distant history leaves her the biggest mark, which is about the imagination of beauty. The big sleeves, long skirts, the head of the beads, and then walk the way to the clothes, and the ring is jealous. The ancient beauty came out of poetry and TV, drilling into the meadow, and then drawn down – drawn on the rice paper of practice, and painted in a small white in the textbook.
I feel that I will think of the ancient poetry who I have read again when I went out, and I have seen the ancient beauty that I have painted at the blank of the textbook, and she is uncomfortable, she is uncomfortable. Check the information and found that the Chinese people also have their own Hanfu, just because some historical reasons were broken.
I returned to China that year, I bought the first Chinese embarrassment in my life. Simplely deliver the right 衽, below is a gray pink dress. After many years, it looks very elegant and simple, but it is very excited for a long time. In any case, the clothes painted on the paper were truly floating on themselves.
After entering the pit, the money to make money, in addition to the burden of living, the rest are basically she used to buy Hanfu. On weekdays, as long as you have a slightly leisure, wear the Hanfu to go out and use the most original way to promote.
In 2016, on the way to graduate graduation ceremony, he met a Chinese professor, he used English to test the opening: Are you Chinese? After getting a positive answer, the other party immediately following: Is this right for our Chinese costumes?
Listening to the month. That day, she chose a milled skirt for her own, the upper body is China’s red short jaundice, embroidered with a golden wire; the bottom of the puree is a blue pleat skirt. The classic red and blue color of Hanfu is not a public, but it is also elegant. Looking at them, the tears of professors have to come out, and they will listen to the moon after touch, this is his first time I saw Chinese students in the graduation ceremony. Professor said that he lived in Australia for decades. She only returned to the country three times, although they did not have long every time, but they can feel that it is the root source. Nowadays, I have seen the moon wearing Hanfu, and I raised it again to the hometown.
Listening to the moon, I followed the tears: I feel these efforts to do, even if I look very small, very useless, but I really feel that it is worth it.
At the graduation ceremony of that day, it was also attracted by this Hanfu, as well as the principal of the University of Sydney. When the graduation certificate is issued, the old master is deliberate to listen to the ear, you are so good, wait for you, don’t walk, I want to take a shadow with you.
Listening to the management of this Science International Hotel, graduate students are corporate management. She has done a management from the service life from the Hyatt Group, and I also get the olive branch throwing out other hotels. After graduating from the master’s degree, Priceway sent Offer, and listening to the month, it is good to satisfy the job – high salary, social status is also good. But because the heart can’t let go of the Hanfu, I will finally decide to start a business.
Listen to the month
Recent road: Hanfa contest and Jay Chou’s MV
Because there is no financial support from the family, I have taken the first bucket of gold for a few months. The way she thinks is to make Chinese pastries, then wear Hanfu on the street to send takeaway – earn money, and also curves and saves the country.
In less than a year, the pastries listening to the moon gradually became famous, and there are more and more orders. She didn’t have a love battle, soon ended her pastry master, returned to the runway of Hanfu.
The biggest initial heart still hopes that everyone can accept this culture and can like it. So I think the best way is to do a contest that can participate in all people. At the end of October 2016, listening to the month of Sydney Hanfu Tongshuo, Anne Charity Foundation, etc., jointly held a public welfare competition for Sydney Hanzhu.
The final was held in the Sydney City Hall, and the participant waved the “Green Snake White Snake”, while the dance was chose to dance; the guzheng, the ancient piano moved in, and Rap, Latin Dance wrapped together. As a total planning, the modern element is integrated into the traditional Chinese culture, and the competition has received more than a thousand registration applications. On the day of the show, the audience sat up with Chinese cultural enthusiasts in local Chinese and other countries. More than three hours of performance, almost no one returned in advance, and the applause also passed the domestic shots … After the game, listening to the moon and Hanfu in Sydney.
In 2017, in 2017, he listened to the first Hanfu store in Sydney, and the pale yellow wall hangs ink painting. In the space in the two floors, the guest can experience Hanfu, You can drink tea, play the piano, writing, reading poetry. It is also from that time, and I started to design Hanfu. Because of cloth, embroidery, typing, etc., far in China, far in Australia, I feel that the whip is long, in 2019, she began to return to the country.
When listening to the month, let more people see Hanfu, the founder of Dream Neon, Yue Yuyu let Hanfu entered Jay’s MV.
In 2014, the single “End of the World” MV is about to shoot, and the Hanfu needs to be customized. When I received a message, I was in a business trip. I quickly learned Zhou Jie’s clothes, and then made a sample with only one week, even the buckle was sewed on the plane. In the end, the month, Huai Yuxi and more than ten Chinese people’s brand appeared in the scene with their respective samples.
All Hanfu is put together, there is silk, cotton and linen, and Jay Chou let the assistant trials one by one. The work of the moon is in the end, considering Jay Chou like the cool style, she chose her sheepskin material, the assistant tries this, Jay Chou said: Hey, come, I will try it. Then, I said: Well, this is.
In this way, 95% of the Hanfu, which appeared in the “Tianya passengers” MV, from the hands of the month, and her Hanfu has been seen by more people.
Compared with the moon, the moon is the first to go to the green beads of the Hanfu Recent Road, and the resistance encountered in the Hanfu is even greater.
When decided to resign the iron rice bowl of the TV station, it was the golden age of the media. When the ordinary working class took two or three thousand months, the green-beaded earned six to eight thousand; everyday interviewed provincial and municipal leaders, star or entrepreneurs, walk Going out is also very respected. But after touching Hanfu, she realized that such a good thing did not know more, so promoting its work, I think it is what I have to do, and the work on the unit is available for me. None. Holding 50,000 pieces, green beads opened the Hanfu store in Chengdu Wenshu Fang to return to Han Tang.
At the beginning of the entrepreneurs, because ordinary people have little cognition to Hanfu, the Green Pearl’s Hanfu Business is not booming. In order to save money, she takes the bus to take the bus, and I need to ride a battery car to the tailor cloth. There is no employee, and the store is taken away by her. I lost money, I will find the brothers and sisters in my house………………………………………………………………………………………
In order to open the sales, green beads began to enhance the promotion. She divided the Hanfu in the store into two parts, a small part used to sell, most of the remaining people used to rent, customers wearing a rented Hanfu, taking pictures in the ancient Tangshu, which always attracts a batch of onlookers. Another way is to organize Hanfu activities in large and small traditional festivals. The Lantern Festival wears Hanfu to visit the temple fair, the flower Dragon Festival wears Chinese clothes, walk, Dragon Boat Festival wearing the Han Decoration in the park to sacrifice Qu Yuan, reciting “Chu” … ” Green-bead store gradually started earnings.
Today, the shake will provide a new display to the green beads. She has opened the official account, released the new product, recorded offline activities, and also took the office. At the same time, she also opened an account from himself as a stay. No photographers have not been dealt with later, often on the shelves, the Selfie is fixed, video, she is wearing Hanfu travel, life, and also to the west of the company, I want everyone to know, Hanfu can be in life. Wear. These short video easily can get thousands of pairs of onlookers compared to the early line promotion. In the Tang Dynasty’s shake account, the highest popular video, the number of pictures is close to 100,000.
Return to Han Tang Line
Full, rich, fresh people
People feel more and more clearly, Hanfu fire. Not just online brush screen, online, the people who wear Hanfu on the road are not a new thing, and no one asks that this is ancient or cross; almost every university has Han Decoes, almost every A holiday scenic spot can meet young people in Hanfu.
Asked why Hanfu suddenly especially fire, green beads were bluntted: the contribution of shakes. Some people call Hanques as the Internet of the Internet, and said that the energy from the shake is one of the important reasons for the rapid expansion of Hanfu market. The boy girls appearing in short video, pulling Hanfu from the clouds of traditional culture, to ordinary people’s daily life, so that more and more people see another choice about clothing: I can wear Hanfu, It turns out that Hanfu can wear anytime, anywhere.
Under the Internet enningrge, the entire Hanfu industry has also undergone tremendous changes, and many places have a new look because Hanfu. For example, the Chengdu, which is located in Green Pearl is called the first city of Hanfu, and the number of people in Hanfu, and the number of people buying Hanfu is the first in China. In addition, there is also Cao County in the shake. In 2020, Hanfu products sold by e-commerce channels accounted for one-third of the sales of Hanchao. Hanfu has brought new people to these cities and also brought new value.
In order to reope with Han Dyno, there have been more than 30 direct stores in the country, and more than 100 agency stores, and four online stores. For Green Pearl, inheritance and innovation is always a matter of can’t stop.
In the process of green beads and team designed Hanchao, ancient shape was passed down. The shoulder fabric is connected to a piece, there is no shoulder, there is no modern costume; in order to bond the Chinese relatively soft shoulder curve, the sleeve is not in the shoulder, and under the shoulders are close to the elbow; In the front seam and after the seam
But it is also innovative on the basis of tradition. Because the panda represents the characteristics of Chengdu, because the appearance is awkward, it is welcome, so, returning to the Han Dynasty almost every year, there will be a panda theme. White, the skirt is black, plus a furry bag, looks like a Jings; there is a picture of the panda and bamboo embroidered to the Hanfu, and there are four pandas sitting in the store, while sitting, lying, rolling. The biggest creativity this year is Pop girl, maintains the traditional version, integrating with Western style patterns and matches: lace, polka dot, and geometric graphics.
A slightly young Hanfu brand listening to the moonbear also thinking about the path of innovation.
The ambitions listening to the moon are to make customers feel the culture behind clothes. She is a historical enthusiast, likes to read ancient characters, in that world, everyone has blood, in their own era, has their own joys and sorrows. However, after thousands of years, the time turned them into a name in history book, a label – listening to the moon, for many young people, Li Qingzhao, is the first talented woman, mentioning Liu Huai, Qinhuai 8 One of the beautiful, there is no other other than this. After entrepreneurship, she often takes private goods in the goods, and crops the names of those historical characters. Through this iconic expression, everyone will be interested, and then willing to understand the people behind.
The hanging is only a new display method for Hanchao, and it is also very convenient to buy buy buy. Once, whether it is green bead or listening to the moon, I have experienced my own clothing, find a tailor stage, and now the same robe, in the short video, I will see some Chinese in the middle, and I can find the link in a few minutes. , Then place an order, receive the goods.
Go to the tread live, listening to the moon, I will take the private goods, introduce the product, she will tell Li Qingzhao, Liu Ri is the story, as well as their character and experience, I hope they see more clothes, But the culture behind, as well as those full, rich, and fresh.
Enter everyday life
The earliest contact with the moon is in 2018. At that time, a song called C c slammed from YouTube, listening to a group of young people, wearing Hanfu for a C c flash, one of them, one of the participants I haminated. Soon, a single play is more than 10 million. I downloaded the moon, and I found out that I can use my mobile phone without the camera. I can use the mobile phone directly; I can go with others to play the mouth, I can play all kinds of imitation show, and use people’s original sound together.
After returning to China, it will operate the shake short video at the beginning of the month.
Find a style belonging to your own, I spent a long time. This is not her first time to contact the video. When I do activities in Australia, long-term video has been in contact. They even have a professional video team. The person in charge is the directive equipment and cool effects that will be complex. Listening to the moon, wearing Hanfu appeared in the camera, the fairy is flutter, but the video is sent out, the watchman is awkward. Everyone feels very cow, very powerful, very high, no. The audience does not buy, do not want to participate, and do not want to spread. Listening to the moon, I have a long time, the playback of the work is only a few hundred thousand. When I go to the back, I only have a bit number, and the account is almost broken.
One day, listening to the morning, I wrote a small fragment in the daily life, took a few seconds of small video: I thought it met and realistic in the realities. Since then, the short video listening to the moon has a huge transformation. She called the mudslide of the Hanwu circle from Meimei, who is the Han serving version, who is the monkey tied by Emei Mountain. Hanfu dry rice persuaded that friends should not lose weight, and they should take a look in winter – wearing Hanfu to fight snowballs.
More and more fans gathered over, more than a year, the moon, the moon, the moon has risen to more than 60,000, and many of them slowly become a customer, bought life in the store in the store. The first set of Hanfu.
They and listening to the moon, in the early years, everyone thinks that Hanfu is particularly beautiful, particularly beautiful, but feels that I can’t wear it. Listening to the moon, ask what, the other party said: It seems to be beautiful, it seems to have a special number of rules and constraints. But after watching the short video listening to the moon, I found out that I can do so many way to do so. I can go to work, I can go shopping with my girlfriends, I can go to laugh, I can … I can eat and eat BBQ … ?
I have listened to the morning, I am very happy. This is the concept that she always emphasizes: it is a clothes serving people, not a service clothes; Hanfu carries a millennium culture, but still wear it into the daily life. Only in this way allows everyone to put down the call to it, put down the chart of the frame box, and only this is like this.
Before discovering and using shake, the Hanfu propaganda mode of green beads is the online picture. For a long time, the popular style is all: Background fresh, model is beautiful, there is a strong P figure mark and filter. Green beads don’t like it, when the short video is flourishing, she is attracted by the latter’s true and interest.
In the past, many people asked green beads. Is there only one child, can you wear Hanfu? Is it a high nose? In their view, Hanfu is a patent of a beautiful little brother, and it is nothing to do with himself. As an ordinary person, it can only look forward to and envy.
The concept of green beads is similar to the moon, she will repeat it over and over again: I don’t use my body to adapt clothes, but let clothes to adapt to our body, accept our curve, accept our advantages and disadvantages, accept our culture and Lifestyle, this is a real cultural confidence.
In the past few years, she found that more and more people wearing Hanfu, no longer a single beautiful style of the picture era, but no matter what is thin, no matter how hard is not beautiful, they will wear It belongs to its own Hanfu, shopping, eat, travel, and even skating, bungee …
Green bead
Out: more beautiful
Hanfu out.
According to the “National Tide Economic Development Report”, the number of people in the 192021 and the number of people in the Chinese service reached 6.894 million, and the sales scale of the market will reach 10.16 billion yuan. From the small people in the small circle, slowly become labels and symbols about Chinese traditional culture. Now, under the help of short video, more people will see, understand, try, glow new vitality.
As the earliest part of Hanfu in China, it has grown back to Han Tang and customers for more than ten years. The girl who waved clothes was already entering the workplace. The teenagers in the long shirt have also become a young man; some people put the Hanfu foreign countries, and some people rely on it in the price of the fire. The new boy girl is walking into the world of Hanfu, slowly And green beads became friends, some people with her advice, some people complained about volunteers, and some people ran: If I examine how many names, my mother rewards me a set of Hanfu, my sister, you can’t This set will give me?
Moon Hua Yu also has the same experience. She claims to be a master of the neighborhood committee. The shake private letter is filled with fans’ hearts: academic confusion, the troubles in life, and even quarrel with her husband, they will come to find her chat. When there is a new season, because there are a lot of materials, the moon is tight, the capital is not open, and the friends will have a circle of friends. Not long after, WeChat jumped out of many people borrowing money to give her, except friends, loved ones, there is also an avatar who is not known for a month, the other party turns five thousand pieces, and writes in the dialogue: Just sent a salary , Give you right away. Because it is a customer who has never chatted, the month, Hua Yuxi, I have nothing to pay. But I have been remembering now: I don’t know each other, all salary!
After a long time, the influence of Hanfu is also floating in the sea, attracting a batch of foreign fans. Green beads encountered three Argentina boys in the Hanchao Forum, they wore a whole set of Hanfu sat there listening to her speech. For curiosity, green beads chat with them in the rest time, find that the other party will only say a few simple Chinese –
(Speech) Can you understand?
Can not understand.
Can’t understand why sitting here?
Sitting here feelings.
In the dialogue, the green beads learned that they like Hanfu and Chinese culture, transfer from Dubai, take 27 hours aircraft, to participate in China’s Hanfu activities.
In the day-day Hanfu culture communication, it passed the identity of culture, and also spread the most original and most real beauty.
Before I contacted the Hanfu, the month’s shackles were all imagined, relying on the words in the poems, sometimes remembers the green skirt, everywhere, and sometimes the boom is like a snow, Yangzhou first goes, Various history, to describe the spring shirts in another time and space.
After a few years, Hanfu floated from the poetry and became part of the month of life. Once, the team went out to shoot the shake video, she wore a set of pure white Hanfu on the road, the paper umbrella was supported, didn’t come to the river, the perception suddenly opened, that moment, Hanquan came from the poem, Going back to the poetry, she wrote: the snow coat purple umbrella is Dongqiao. These beautiful, they were recorded in the form of a video with a video, and then spread out by shake.
More and more young people are attracted to the video of Hanfu merchants, try to wear their first Chinese embarrassment. Hanfu began to go down the cloud. Sometimes, it is even if it is even if its maker I don’t even look at the meaning of young people. Green beads tells us a story:
She has a fan in the shake, and the land family girl, the father has died very early, and her mother supported each other. In these years, Hanfu is her most extravagant gift. After returning to Han Dyno in Chongqing, the girl specially went to the store to shoot the video card, and then passed it to the green bead. And the colorful Hanchao, there is a girl’s words: Although life is really hard, but we put on such beautiful clothes every time, I feel more power, more beautiful.
We are used to seeking new and seeking, but it is a new, less than a place. In fact, old things, old things, old time, still have many people that can be excavated, and can still resonate with the current young people to establish an emotional connection.
August, “Characters” joint shake 818 initiated a renewal plan, telling the story of several hanging e-commerce anchors. They are engaged in different areas, but they have a distinct part of them: they are all conscientious ordinary people, through their own skills, more space, and hanging e-commerce has expanded their Vitality and creativity, let the tradition take a new and re-return to the public consumption. They jointly built this renewal.
This story is the story of three Chinese-in-law entrepreneurs. They all have different ways in the Hanfa, but they all carry out the renewal of Hanfu culture, so that Hanfu entered the daily life of young people, they are witnesses who walked down the clouds in more than ten years.
In the future, there will be more categories and industries to join in, this is a renewal, and it is also a culture of culture.